The fourteenth generation of crown in Last year (2020) in April stopped production, originally thought that the crown car series basically bid farewell to the domestic market, but there are always exceptions, the recent sales of FAW Toyota said that FAW Toyota will introduce the fifteenth generation of crown in the form of original imports, and can be booked now, the deposit of 2,000 yuan, is expected to be priced at 350,000-450,000 yuan (Japan price is 290,300 yuan).
Toyota 15th Generation Crown
FAW Toyota sales sent a circle of friends said that the owner has booked a fifteenth generation crown
Toyota 15th generation Crown Japan price
In order to confirm the authenticity of the news, some media also consulted with Guangzhou FAW Toyota dealers, and the result was that reservations can indeed be accepted at present, and the price is also as mentioned above, and it is estimated that the car can be picked up in 6 months. As for the mark-up, the dealer did not give an explanation.
The fifteenth generation of crowns has been sold in Japan for some time, but from the previous news of foreign media, its sales are not very ideal, so we guess that the possibility of this import into China is closely related to this. So does importing into The Country have the opportunity to change this sales status quo?
We may wish to look at it from its upgrade, the fifteenth generation of crown is based on the Toyota TNGA-N platform to build, and the K platform is different, this is a rear-drive platform, in addition to improving its positioning attributes, but also thanks to the platform, the fifteenth generation of crown center of gravity has been reduced, the control has a good performance. The design of this generation of models is also very imposing, the front face is equipped with a large size of blackened mesh, and the design of the light group is also very sharp, which can be seen as a change made for rejuvenation.
Japan provided 2.0T +8AT, 2.5L hybrid and 3.5 V6 three power versions, we guess that the future import version will be 2.0T and 2.5L hybrid models, after all, the 3.5L V6 power displacement tax is very high, even if introduced, its price is expected to go to the BMW 5 Series field, the market competitiveness is not high.
Toyota 15th generation Crown interior
Although the former crown is a classic in the eyes of car owners, the changes in the design of the last three generations of models have gradually lost their original style and charm, which is a fatal "upgrade" for its original target group, so that sales have declined step by step, and the introduction of FAW Toyota Asian Dragon has also eroded part of the crown market, and the suspension of production is indeed understandable.
Toyota 14th Generation Crown
But there are still many crown "love fans" in China, they are very interested in this kind of old car, this introduction is also in addition to the local sales reasons, but also to take care of the needs of this part of the group, but from the price of three or four hundred thousand, it can be seen that Toyota is playing the love card, whether it can be effective, we will come back to see it after a while.