On January 16th, the 2022 China Printing Technology and Consumables Marketing Salon (online) was successfully concluded!
The 2022 China Printing Technology and Consumables Online Marketing Salon is supported by Shanghai Computer Industry Association and Zhuhai Consumables Industry Association; organized by the Organizing Committee of The Asian Printing Exhibition, sponsored by longpin Xiyayin Exhibition and Printing Times, and co-organized by the Guangzhou Office Consumables Industry Association and the Zhongshan Office Consumables Industry Association.
Due to the epidemic situation, the original offline marketing salon was changed to the form of cloud live broadcast of the Asian Printen Mini Program to discuss and explore new trends in the industry. The online marketing salon was attended by industry experts, distributors, business executives and news media from all over the country, and the number of online participants reached 600+.
Come and review the moments of this printing technology and consumables marketing salon!
1.0 Gu Bingzhu, founder of Rechina Asian Print Exhibition, guides the future direction of the printing and photocopying industry and gives new inspiration to industry practitioners.
Gu Bingzhu, founder of Rechina Asian Printing Exhibition, Wang Haining, famous marketing expert, director of the Organizing Committee of Asian Printing Exhibition, general manager of Longpinxi Exhibition and author of the best-selling book "Ten Years of Marketing", Lai Peishan, a famous OA industry coffee and future office founder, Sun Liudai, general manager of Jinan Hengdi Graphic Design Co., Ltd., and other guests delivered keynote speeches from different aspects of marketing, management, operation and development trend in combination with the printing and copying industry, guiding the future direction of the printing and copying industry and giving new inspiration to industry practitioners.
2.0 Lai Peishan, founder of the future office: cross-industry cooperation to create a new track!
Inter-industry cooperation objects:
1. It's best to have three or five or seven like-minded friends
2. Business differences and common target customers
3. Stick to boundaries and share resources
4. Form product integration and channel sharing
What are the keys to the success of cross-industry cooperation:
1. Contribute first, share later
2. Focus first, then integrate
3. Be a person first, and then do things later
In general, cross-industry cooperation is for enterprises: sharing basic costs, personnel sharing, channel sharing, etc., so as to achieve cost savings. For downstream dealers and distributors, dealers no longer have to face more than a dozen suppliers of consumables at the same time, so as to achieve the effect of reducing communication costs and improving cooperation opportunities.
At the same time, Wang Haining, director of the Organizing Committee of The Asian Printing Exhibition and general manager of Longpinxi Exhibition, announced that after multi-party coordination and communication and long-term research inside and outside the industry, the Asian Printing Exhibition Organizing Committee officially decided to rename the "Asian Printing Technology and Consumables Exhibition" to "Asian Printing Technology, Label and Consumables Exhibition". At the same time, the exhibition venue was also moved from the "Shanghai World Expo Exhibition and Convention Center" to the "Guangdong Modern International Exhibition Center" in Houjie, Dongguan, with an exhibition period of May 26-28, 2022. The exhibition area is still 21,000 square meters. More than 300 exhibitors and more than 18,000 professional buyers are expected to attend.
The Organizing Committee of the Asian Printing Exhibition said: "Thank you for your attention, support and tolerance in the printing and photocopying and labeling industry for 18 years. Asian Print Exhibition will continue to deepen the industry, build an industry business and trade, exchange platform, promote the development of the industry, so that the printing, copying, labeling industry has no difficult business! ”
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