Customer Case Information:
Platform Name: One Hour Life Circle
Platform coordinates: Jinhua, Zhejiang
Launch date: October 2020
Platform Creator: Mr. Kim
The purpose of customer case sharing is to allow more small partners who have not yet embarked on the road to entrepreneurship or have some experience to learn from and reference, so that entrepreneurs who are still confused can find their own direction, find a variety of different solutions for different problems, accurately grasp the needs, and improve operational efficiency.
The protagonist of this case sharing is Mr. Jin, a platform entrepreneur from Jinhua, Zhejiang Province, as one of the successful cases of campus entrepreneurship, under the trend of creating a "one-hour life circle", under his leadership, the platform has achieved good results in both horizontal and vertical development, what methods he has adopted?
Judge the situation and take action
Before the establishment of the platform, Mr. Jin was a military man, and after retiring from the military, during his college studies, he observed that college students had a great demand for takeaway.
Campus takeaway has always had a large market, especially under the strict management of the school, takeaway is prohibited from entering the school, so that the service experience of takeaway needs to be improved, if there is a takeaway platform in the school, all takeaways can be delivered to the hands of students, compared to before, not only the innovation of services, but also in line with the trend of takeaway development.
As a result, Mr. Jin began to create a campus platform, taking campus takeaway as the entry point, slowly accumulating student users on the platform, getting hundreds of surrounding merchants, and the daily single volume changed from dozens of orders at the beginning to thousands of orders now, and then to tens of thousands of monthly profits.
Platform operation:
There are 300-400 merchants on the platform, and the categories of merchants include takeaway, supermarket, entertainment, and life consumption.
The daily order volume is 1000+, and the monthly profit is about 6W.
There are 20 platform operators and 80-100 delivery staff.
Most of the delivery staff are part-time students, and the platform provides delivery tools.
"One-hour life circle" focuses on the real and active life consumption scenarios of college students, operating business from takeaway to supermarkets, bars, KTV, cinemas, etc., gradually expanding the scope of business, the platform covers 5 local campuses in Jinhua, Zhejiang, students do not need to download APP, directly enter the platform public number or mini program to place orders, convenient payment, simple process, become the first choice of local students.
Operate flexibly and expand your advantages
The platform can be quite popular in the local campus market, relying on high-quality delivery services, a wide range of business and flexible business methods, constantly polishing, adjusting business strategies, and slowly establishing a reputation among students and businesses.
About the merchant:
In the cooperation with the merchants, Mr. Jin chose to give profits to the merchants, flexible and humanized in the settlement of the commission setting, according to the business situation and service scope of the merchants, flexible sampling of 10%-15%, so that everyone has money to earn, when the platform in the university town to play a certain reputation, the merchants will voluntarily settle in.
About shipping:
Most of the delivery staff in the one-hour life circle are student part-time, a small number of full-time delivery personnel, specifically responsible for the delivery of off-campus businesses, and students on campus are responsible for delivering takeaways to various dormitories and delivering to students' hands, providing comprehensive and thoughtful delivery services, and the platform provides delivery tools for riders.
About publicity:
In the early stage, it is mainly in the form of offline leaflets to attract some students to the platform, first serve some people, and then drive other people to use the platform to order food after the formation of word of mouth, and word of mouth to achieve the effect of comprehensive promotion.
In addition to offline dine-in, you can also quickly order food on the platform, deliver food to bed, or make an appointment in advance on the platform, make full use of the resources in the hands of the merchant and post posters.
The platform will also regularly launch some activities online, such as full reduction, free delivery fee for newcomers, vouchers, etc., to attract students to place orders on the platform.
There are other takeaway platforms that compete with each other in the same region, such as Mini Programs, H5, etc. Mr. Jin can gain a firm foothold in the market, and he has only done two things: one is a business, and the other is a business.
Merchants are the core of the platform, only by attracting more merchants to the platform, in order to provide students with more choices, the market share of the platform will be improved, and in the business, it is also committed to covering all aspects of life, as long as there is demand, the first time to think of Mr. Jin's platform, enhance the user's stickiness to the platform.
Grasp the demand and continue to be profitable
The commercial value in the campus life circle is immeasurable, but there have always been drawbacks, takeaway safety issues are difficult to solve, the school has strict control over takeaway, the problem of student meals cannot be guaranteed, the replacement of the buyer queue, recruitment of part-time jobs, etc., these needs and pain points are persistent in the school, if you make a platform in the school, solve these problems. Then the volume of tens of thousands of people in a school is enough to support the operation and profitability of your platform.
And on-campus delivery is faster than off-campus delivery, food is more hygienic, the price is more affordable, and meals can be delivered to the dormitory, which are the focus of consumption that current student users are concerned about.
Platform post-planning:
Based on the campus market, combined with the surrounding businesses, providing more comprehensive and extensive same-city life services is Mr. Jin's future plan for the platform, gradually covering more local consumers, and the later business has script killing, toB and other local life, to achieve more value of the platform.
epilogue:
Thanks to Mr. Jin's entrepreneurial sharing, on the road of entrepreneurship, only dare to try, have a plan, have a goal to do, do not rush to achieve, take every step steadily, and do it seriously. We also welcome small partners with entrepreneurial dreams to join the runners, we provide technical operation guidance, and jointly create a local campus life circle.