As the footsteps of the Spring Festival get closer and closer, the Annual Festival flower has also ushered in an annual peak of sales. How about this year's New Year's Eve flower market? And what are the best-selling varieties? Let's go to the flower base together
At a large flower production and processing base in Jinshanwei Town, Jinshan District, all kinds of fresh flowers are dazzling, and more than a dozen workers are quickly bundling and packing them to the market. According to the person in charge, near the End of the Year, the best-selling of the base is still the old New Year's Eve flower silver willow, which is not only festive in color, but also simple and easy to raise. Taking 10 sticks of a bundle as an example, the daily shipment volume can reach nearly 10,000 orders.
Zhang Jinjie, head of Shanghai Chuanghui Horticulture Co., Ltd
The meaning of silver willow is better, the color is the national flag red, and it is more resistant, after absorbing color, it can also make dried flowers, which can be placed at home for a long time.
In addition to the traditional silver willow, this year's lucky bucket with a variety of plant combinations is also very popular. The base's lucky bucket is mainly decorated with fiery holly and silver willow, which means evergreen and red in all seasons, and the lucky cat and various small accessories in the lucky bucket are also full of good wishes for the New Year.
Dong Huaxing, florist of Shanghai Chuanghui Horticulture Co., Ltd
Holly, full of life, means good, new year, new beginning. The fortune cat has a good meaning and is cute. The "Wake up lion" card has words on it, and it is a good mouthpiece for an auspicious and satisfactory one.
The general manager of the base said that the base flowers are mainly supplied to Shanghai and even the entire East China region through the e-commerce platform. In recent years, as the purchase of New Year flowers has become a new fashion for people, the sales of flowers in the base have risen all the way. In January, for example, the total number of flowers sold doubled several times compared to December. In addition to the "main force" silver willow and lucky bucket, fresh cut lilies, orchids, red plums and sunflowers and other flowers have also increased a lot more than usual, and it is expected that near the week before the New Year, the sales of fresh cut flowers will reach their peak.
Wang Ziyou, head of Shanghai Xinyue Ecological Agriculture Development Professional Cooperative
Now the sales output value has reached about 3 million, and the amount during the Spring Festival is relatively large. As the headquarters in Shanghai, we also distribute Dingdong to 6 warehouses in East Dingdong, including Jiangsu, Hangzhou and Shanghai.
During this year's New Year, succulents with rich colors are also very popular, such as "oil painting", "ruby", "purple music", "sunset dance", etc., which have become the choice of many consumers.
Qiao Chunpu, head of the succulent zone of Shanghai Xinyue Ecological Agriculture Development Professional Cooperative
We have more than 200 varieties in our base, and we are constantly adding new varieties. Now that it is almost the New Year, the purple and red series are better to sell, and the sales volume has probably doubled five or six times.
Reporter | Xiong Xuehan Gu Qingfan (Trainee)
Edit | Shen Yanfei
Editor-in-charge | Chen Weiting