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Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

author:Sina VR

On January 14, 2022, we held a virtual conference on the "Sina VR 2021 Industry Awards Ceremony" with the theme of "Yuanli Awakening" online, inviting industry experts, media and investors to gather together. While discussing the industry's imagination of the future, it also awarded the world's first NFT-certified trophy painted by well-known artists in the industry, with a total of 11 categories of awards and 68 trophies, and was cast on the chain in cooperation with Red Hole Technology.

At the beginning of the conference, Chen Xing, general manager of Sina VR, made an opening speech as the organizer, expounding his views on the XR field and the development of the meta-universe, and also looking forward to the future from the perspective of professional media, some of which are excerpted as follows:

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

Welcome to this "Yuanli Awakening" year-end awards ceremony hosted by Sina VR, which was officially launched after months of planning. First of all, as the organizer, I will first throw bricks and jade, and briefly talk about our views and sharing on virtual meetings and metacosms before the guests speak.

The theme I shared this time is called "Meeting in the Metaverse Era", and I have four links in the theme. First of all, we want to talk about how Sina VR views the concept of meta-universe, and how we share some giants' cooperation and tacit understanding in the meta-universe era from the media perspective, and I want to talk about the drawbacks of the meta-universe industry that is ignored by ordinary audiences and industry insiders. Finally, I will announce The Virtual Conference Plan for Sina VR in 2022.

First of all, as a professional VR portal media, Sina VR has been deeply involved in the VR/AR industry and this year's meta-universe era since its establishment in 2016. We have been in continuous operation for over 5 years. In our view, the birth of the metaverse is traceable, all of which is not accidental, but necessarily the product of the fusion of many technologies.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

As you can see, this support technical chart, which was once frequently forwarded in the circle of friends. We can see whether it is VR, AR cloud computing, 3D modeling, AI and other technologies. In the past, we may have understood it as a branch of start-up technology, but in the metaverse era, we will be surprised to find that through this virtual conference, for example, we have used VR/AR technology, 3D modeling, and real-time communication and machine learning. All of this infrastructure technology finally formed our online meeting.

Although there is no unified view of the occurrence of the metaverse concept in the industry, everyone is staying in the era of this concept, but as a specialized media, we believe that the concept of metacosmity first helps the current market leader to expand a business, we take the familiar NVIDIA as an example:

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

In August 2021, Nvidia launched omniverse, a collaborative platform modeled in 3D, where ordinary users and ordinary creators can also enter for free operation and learning. The picture on the right is the founder of NVIDIA, who made a short video of the conference through the detail integration of thousands of small photos in Several Chang and 3D modeling. There are 34 3D artists and 15 software researchers involved, so this short and seemingly unremarkable CG short film or conference short film is actually because he is showing his muscles.

We can see through his financial report data that because in the past year, his revenue increased by 50% year-on-year in the first three quarters of the financial report data, and his net profit increased by 84% year-on-year, so the stock price has doubled in the past year, and the total market value has reached nearly one trillion, reaching 824.6 billion US dollars. At that time, this market value had surpassed TSMC to become the world's most valuable chip company, and its volume was equivalent to 4 times that of Intel.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

Under the leadership of companies such as NVIDIA, including Facebook, later Meta, the concept of metaverse, we should be able to see the giants' ideas first. Take Nvidia as an example: through the concept of metaverse, in the next 5-10 years, we are destined to need ten times a hundred times or even a thousand times the computing power to achieve our transition from Web 2.0 to Web 3.0. In this context, it may be because the graphics card and his cloud computing technology will also usher in a larger valuation concept and a larger market space.

It is precisely after seeing that there is a newer market profitable that the metacosm concept is supported by all the giants. But in this process, manufacturers still pay attention to distinguishing their position in this industry and the future market - if you are a giant, you need to do some infrastructure work, you need to do some strong development of your main business. If you are a start-up or even a freshman, then you are destined to find your own place in this industry, you can simply write articles and compile videos, but you can also use better metaverse concept tools to do some creation.

In the second stage, we can see that all the giants except NVIDIA are not silent about the metaverse, and it is not like the scene when the ERA of VR/AR/AI came 5 years ago. We can clearly see that some giants have begun to choose to do new businesses such as VR and AR. After the 21-year meta-universe concept broke out, we can clearly see that almost all giants, including Tencent Ali, NetEase and the Internet companies we can hear, have a huge interest in meta-universe.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

I can also see that not only Tencent Ali registered qq meta-universe, Ali meta-universe, Xiaopeng Weilai and other new car-making forces have also applied for Xiaopengyuan universe, Weilaiyuan universe, and even many game manufacturers and office software manufacturers have registered intellectual property rights or trademarks related to meta-universe.

That Tencent as a benchmark for our Internet company, they launched a digital collection for Tencent's employees last year, Tencent commemorated the 23rd anniversary of NFT, and once it was also screened in the circle of friends. We are very happy to see Tencent land so early and so quickly in the use of technology such as NFT and meta-universe.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

I think this is a good positive for the industry for domestic factory companies, and then the corresponding Alipay actually launched this ant chain earlier, and the latest launched a separate app, the purpose is also to directly sell some digital products with concepts and stories. In terms of NFTs and this metacosm, JD.com is not lagging behind, and they also launched the NFT collection for the first time at last year's conference.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

Then came to our virtual meeting today, which is also The Sina Group, we Sina VR as a holding subsidiary, for the first time through this virtual meeting to present awards to everyone, to these manufacturers in the list of winners to distribute such a very experienced unicorn trophy. For this trophy, we also invited Alice, a very famous VR artist in the industry, to paint Penguin Mother.

You can see his creative process on this video in this front hall, and the number of subjects of this trophy has exceeded 390,000, and the total number of faces has exceeded 1 million. It is actually very difficult for us to see such a high-precision type in real life, that in the virtual world we can have a deep contact with such a cross-era VR work, so I think all the attempts are for us to achieve better interaction and better viewing in the metaverse world later.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

In addition, we as a media need to remind all colleagues that the advent of the meta-universe era everyone is looking at his good, but I believe that there are many people who see his bad points, we as the media have also observed some phenomena - last August, foreign game media banned this so-called metaverse of the leader roblox, it is considered to be very unfavorable to small developers in this kind of production of developers, the proportion of creators of the extraction reached 75%, This 20% to 30% cut is much higher than the 20% to 30% cut in the domestic and foreign application markets such as Android and Apple, which are common to us every day.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

This allows us to connect with a lot of bad things, such as some situations of exploitation and oppression, and we believe that this situation in the metaverse era, including monopoly, is not uncommon, and will not disappear because of the birth of the metacosm concept. Another concept is that we can see a lot of phenomena this year that we can even call it a scam, like a typical gamefi concept. Gamefi is typically said to be in a blockchain game, and then while playing while making money, the model takes some of the underlying assets of our past players in the game, and now it is clearly confirmed through the blockchain underlying asset technology and then classified as an asset of this player.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

But if this underlying asset or this game currency carries out some inappropriate speculation, once the price and income of this token or NFT currency declines, those speculators or many follower users will face serious losses. And this economic loss plus the current gamefi game does not have a good environment for an innovation.

For now, the future of game system virtualization still has a lot of brain hole space, and his current ecology is still relatively fragile, which needs to be continuously improved by everyone.

After talking about some of our views on the metaverse, I'll finally talk about Sina VR, especially some of the plans we have this year: first of all, after this January awards ceremony, we will quickly start launching a series of activities for the virtual conference of the whole year.

First of all, in April we will usher in the Meta-Universe Industry Summit, in the form of online and offline. In July we will have a year-end summit on investment and financing, and in October we will have a virtual reality link conference. Then in January next year, we will hold the next annual award, we will be able to communicate and communicate in a better way through this virtual online meeting, and it is more in line with the green travel mode advocated by the country.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

And then on this complementary basis of quarterly activities, we start our virtual idol contest from every month, say, in March, and we're about to start our virtual idol contest year later in the year. Then there will be an application exchange seminar of the original universe once a month, an investment and financing docking video salon every half month, and every week we will have hardcore dialogues with guests and industry peers through online interviews and live broadcasts.

Force Awakening | Sina VR 2021 Industry Awards Ceremony Guest Speech Review: Chen Xing

Through this layer of activities in the weekly and monthly quarters, we hope to be able to widely promote the virtual meeting, which is a time-saving, labor-saving and effective meeting form. On the one hand, we carry out activities through the free conference brand of Sina VR, on the other hand, I also hope that the guests and the audience friends who are listening to it are from advertising companies or companies in related fields, and colleagues who are interested in cooperating can also contact me or contact my colleagues to work together to better show this virtual meeting to everyone.

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