Recently, the 11th China Charity Festival and Corporate Social Responsibility Carnival, co-sponsored by Shuyang Network, Shuyang Charity and many media, came to a successful conclusion in Shanghai. At the meeting, Rifeng Group won the "2021 Annual Responsible Brand Award" and "2021 Annual Public Welfare Communication Award" of the 11th Charity Festival, and Pan Yi, General Manager of Rifeng Group Shanghai Sales Company, attended the event as a corporate representative.
The China Charity Festival is known as the most influential annual event in the field of public welfare and charity in China. This year, it attracted more than 1,200 celebrities from the public welfare circles, business, academia and art circles, deeply participated in more than 300 media, and influenced and interacted with more than 20 million people. Starting from the five indicators of exemplary, sustainable, innovative, adaptable and honest nature of the public welfare implemented, the Charity Festival comprehensively considers the exemplary role and social benefits produced by enterprises in the field of public welfare, and selects a benchmark image that continues to lead the development of China's public welfare undertakings. Previously, Rifeng has won many honorary awards such as the annual public welfare project award and the annual public welfare practice award. This time, he won two major awards, which once again highlighted the high praise and recognition of all sectors of society for his public welfare undertakings.
Since its inception, Rifeng Group has always regarded public welfare charity as a long-term cause, and insisted on practicing responsibility with practical actions, spreading love and positive energy, for more than 20 consecutive years without interruption, and every year in August and September, it has linked up with national agents to carry out brand month public welfare activities, such as school assistance, hiking public welfare, poverty alleviation and other love activities.
In 2021 Brand Month, Rifeng Group launched the "Your Future Rifeng Management" public welfare education assistance and love activity, in this more than 60-day trip, spanning 61 regions in 31 provinces and cities, funding more than 80 students, helping to repair the teaching equipment and venues of more than 10 primary and secondary schools, with a total funding amount of up to 2 million yuan. Rifeng has always fulfilled its brand responsibility and strong brand value, so it has won the "2021 Annual Responsible Brand Award" again.
The 11th Charity Festival focuses on the four chapters of "New Mission, New Responsibility", "Common Benefit", "Dynamic Public Welfare" and "Building a Sustainable Future Together", and explores new models and new ideas for public welfare. In January 2021, Rifeng Group launched the theme and micro-film of "Shimmering Light Gathering Day, Abundant and Warm World", paying tribute to the "Great Heroes in the Ordinary", arousing the attention and praise of sanitation workers, plumbers, doctors and volunteers from all walks of life, so that many people spontaneously conveyed warmth and love, and finally won the "2021 Annual Public Welfare Communication Award" of this year's China Charity Festival.
As Pan Said, corporate social responsibility is to do something that truly contributes to society and continues to do so for a long time. Rifeng Group is bound to develop its enterprises while not forgetting to "help the world at the same time" and spread the power of upward goodness.