"Weiji Milk focuses on low-temperature pasteurized milk and has been providing fresh nutrition for consumers for more than 80 years."
"Hong Kong famous brand dairy Weiji Milk actively explores the East China market; Guangzhou Yuexiu Food Dairy tries to break through fresh milk and new tea; Coca-Cola and Mengniu cooperate across borders to lay out the low-temperature milk market." In the context of various national policies and social changes, whether it is a regional brand or an industry giant, each dairy industry has a new layout this year, and the market for low-temperature milk will usher in more possibilities.
consumption upgrading and road infrastructure,
The improvement of cold chain technology has helped the development of the low-temperature milk market
In Japan and some European and American countries, the market share of low-temperature milk has reached more than 95% all year round [1]. In the mainland, due to the restrictions of region, milk source, cold chain, channel and other conditions, the market share of low-temperature milk is not as good as that of normal temperature dairy products, and it is basically dominated by regional brands.
With the take-off of China's economy, road infrastructure and cold chain technology continue to break through. Coupled with the upgraded demand for nutrition under the new crown epidemic, the concept of fresher and more nutritious low-temperature milk is accepted by more and more consumers. The low-temperature milk market has obviously become a must for major dairy companies, which is an opportunity for major dairy companies and a test of the hard power of dairy companies.
As a "Wei Ji Milk" focusing on low-temperature pasteurized milk, it was born in Hong Kong in 1940 and is one of the earliest dairy industries in China to produce low-temperature pasteurized milk. Vigill Milk adheres to the concept of nature, dairy products only use HTST pasteurization technology, the purpose is to maximize the preservation of the natural ingredients and umami taste of milk essence, adhere to the more nutritious, natural and fresher quality dairy products to consumers.
At present, Wekee Milk is already a well-known brand in Hong Kong and South China, winning the sales champion of the Hong Kong milk category for 14 consecutive years since 2007,[2] and for 10 consecutive years since 2011, it has been awarded the Hong Kong Famous Brand Certification by the Hong Kong Brand Development Council and the Chinese Manufacturers' Association of Hong Kong. In the face of this round of opportunities and challenges, as a Hong Kong famous brand dairy industry for more than 80 years, has "Wei Kee Milk" had an advanced layout to deal with?
From entering the Mainland South China market in the 1990s to the present, "Weiji Milk" has already perfected the construction of important teams from ranching to production to cold chain transportation, and is now a modern large-scale dairy enterprise integrating ranching- research and development- production - quality control - sales - cold chain logistics. Its self-operated ranch - Weiji Nandanshan Ecological Ranch was awarded the honorary title of "Dairy Farming Standardization Demonstration Farm" by the Ministry of Agriculture of the People's Republic of China; and on the production equipment, Weiji has advanced production lines and packaging equipment in Germany, Italy, the United States, Japan and other countries, of which the cream ball production line is one of the few in China. The SAP enterprise resource management system established by Vigill, and with the inheritance of professional manufacturing experience and the efforts of all employees, has obtained HACCP and FSSC22000 food safety system certification.
As mentioned above, there are many conditions for the low-temperature milk market, and "Weiji Milk" has long completed the construction and complete layout of the independent professional team from the upstream milk source to the downstream cold chain transportation, so as to achieve high-quality self-control. It is precisely because of this insistence on nutritious freshness and the support of various hard powers that Vigill has been able to focus on the low-temperature milk market and has been recognized by all walks of life: recognized by the world's large hamburger chains and coffee chains, and honored to be the dairy supplier of the 2008 international large-scale sports event, the 2010 Asian major sports event and the 2010 Shanghai World Expo.
Sustainable packaging is the trend,
Weiji vigorously promotes plant-based milk cartons to reduce plastics and low carbon
The amount of packaging consumed in the beverage market each year is staggering, with hundreds of billions of waste beverage bottles produced worldwide each year, and this number will continue to rise.
Since the "Eleventh Five-Year Plan", every development plan in the mainland has emphasized the importance of resources, environment and sustainability, and put forward the concept of promoting a circular economy from various aspects such as production methods, resource recycling and recycling, and green consumption. Plastics, plastic restrictions, and garbage classification have become the daily routine of production enterprises and the general public. As the front end of the production-consumption chain, whether food or dairy companies use renewable packaging materials has become a crucial part of the chain of low-carbon and sustainable development.
Some advanced enterprises at home and abroad have long noticed the importance of low-carbon green production, and integrated the green recyclable production concept into product development and production. Xiaobian particularly noticed that most of the products in the "Weiji Milk" product line are packaged in fresh house cartons, whether this is related to environmentally friendly and low-carbon production, Weiji gave a positive response to this:
"Weiji Milk" as a green and low-carbon enterprise practitioners, on the green and low-carbon production concept and corporate social responsibility of the two factors of consideration, "Weiji Milk" from the product development everywhere to consider how to achieve more green environmental protection concept, as little as possible the use of plastic packaging products, most of the products that have been listed at the moment, are PlantCarton™ plant-based carton (fresh house) renewable packaging.
The main material used in the plant-based carton is trees grown in sustainable forestry management forests, which are renewable resources. In the manufacture of plant-based cartons, more than half of the energy comes from biomass. Biomass energy can be recycled and is more low-carbon and environmentally friendly. The continued value of plant-based cartons does not stop with the first use. After the final classification of consumers, and recycled by relevant institutions, it can be recycled and made into such as paper towels, paper, stationery and building materials, which is conducive to protecting forests and saving resources. Achieve the goal of manufacturing enterprises and consumers working together to create a sustainable living environment.
Coupled with the fact that the carton packaging is easy to fold, the Products save more space and the energy associated with it from material storage, transportation, finished product storage, etc., and further improve the efficiency of energy saving and carbon reduction.
Vikee Milk will continue to print the PlantCarton™ plant-based carton logo on all carton packaging products, so that environmentalists can more clearly select and purchase environmentally friendly products.
Continue to launch new products,
Taste, quality, environmental protection, beauty is not falling
"Weiji Milk" adheres to the purpose of delivering nutrition and freshness to consumers for more than 80 years, and also deepens the truth that brand development needs to be non-stop.
The recently launched Weiji blueberry flavored kefir further enriches the taste choices of the kefir market, while adhering to the consistent high quality of Weiji low temperature milk:
- Using fresh milk fermentation, selected milk sources, strict testing standards, raw milk is sent directly to the factory by the pasture every day to ensure the freshness and quality of each drop of milk;
- The perfect combination of 66 billion active lactic acid bacteria and FOS fructooligosaccharide prebiotics, increasing the number of high-quality bacteria in the intestine;
- Specially selected European imported strains and infused with mellow blueberry fruit aroma, silky and fruity bloom on the tip of the tongue, feel the delicious and nutritious double harvest;
- After the secondary homogenization treatment, the taste is different from the traditional heavy yogurt, refreshing and not sweet.
In terms of product packaging, Weiji is also constantly optimizing and innovating, in addition to the above-mentioned PlantCarton™ plant-based carton environmental protection logo, it is also a lot of effort in the packaging design of the flavored kefir that has also been recently listed. Specially hired a professional product design team, the integration of the aesthetic standards of consumers under the beauty of the economy, tailor-made for the flavor of kefir this is fresh and pleasing to the eye and can reflect more than 90% of the product's raw milk fermentation characteristics of the packaging design.
Weiji Milk also said that in the future days, it will continue to study and explore more market demand and vacancies, develop and launch more high-quality low-temperature dairy products with different tastes and different flavors to match the needs of different groups of users in the market and lead the diversified development of the low-temperature milk market.
brief summary
In recent years, with the construction and continuous advancement of the Guangdong-Hong Kong-Macao Greater Bay Area, "Weiji Milk" will continue to base itself on Hong Kong, deeply cultivate the Greater Bay Area and south China market, and the subsidiaries of Weiji will continue to uphold the purpose and fine tradition of the Weiji brand for more than 80 years, adhere to the green and environmentally friendly production policy, formulate strict and even strict quality standards, implement the three same concepts of domestic sales and export "same line, same standard, and same quality" into production and supervision, realize the whole industry chain monitoring from farm to table, and "Weiji Milk" The high-quality products continue to bring more consumers across the country, leading the low-temperature milk market from the region to the whole country.
References:
[1] 2021-2026 China dairy industry market demand forecast and investment strategic planning analysis report
[2] Nielsen Company's Retail Survey report on the retail sales of milk drinks (pasteurized milk) in Hong Kong from January 2007 to December 2020