Recently, the tower defense game "Lying Flat Development" (also known as "Fierce Ghost Dormitory") produced by the Honey Badger Workshop suddenly exploded.
At present, the mini game version of the game has been launched on platforms such as Douyin, Hand Q and OPPO Mini Game Center, and its APP version has also logged into channels such as App Store, TapTap, Haoyou Fast Explosion, and Fish Touch, and the game has achieved very impressive results in these channels.
On January 11, "Lying Flat Development" was officially launched on the Douyin Mini Game, and under the impetus of a large number of water players and talents' high-quality content output, "Lying Flat Development" quickly became popular. At present, the total number of views of this game topic in the Douyin station has approached the 1 billion mark. At the same time, in the game issuer plan on the Douyin platform, the number of contributors in the development task has reached 13,000, and the number of videos has reached 25,000, of which the highest income of a single video has exceeded 20,000 yuan. Under the output of a large amount of high-quality game content, the popularity of the game is expected to continue to ferment and spread.
In addition to the mini game side, the performance of the game on the APP side is also very prominent. On TapTap, the game has quickly taken the top spot on the hit list.
After logging on to the App Store platform, the game quickly entered the top 10 of the free list with almost no additional purchases, and sat in the top 5 for many consecutive days, and currently, the game is still ranked 6th in the App Store free game list. And according to The estimate of Qimai Data, the total number of downloads of the product has reached 370,000, and the highest number of downloads in a single day has exceeded 70,000.
Judging from the current market performance, "Lying Flat Development" that won the all-platform player can be said to be the first shot of the casual game in 2022.
So what kind of game is this? Specifically, Lying Flat Development is a casual tower defense game with a light horror theme. Once in the game, players need to hide in the room, hide in the bed, and upgrade the defense and attack equipment in the room to defend against the "dream hunters" who may break through the door at any time.
The light horror element adds enough tension and excitement to the game, and other gameplay such as "snatching houses" and "raising ghosts" that do not play cards according to common sense make this simple tower defense game extremely popular.
However, from the perspective of manufacturers, the unexpected explosion of the game "Lying Flat Development" has not only brought them considerable market benefits, but also brought them some urgent problems to be solved. One is the menacing replica product, just in the week or so since the launch of "Lying Flat Development", there are currently similar gameplay or similar art products on multiple platforms. For example, only searching on the WeChat platform where the genuine version is not online can see dozens of related results, and many products have taken advantage of the popularity of the original game to win more than 1,000 active users.
The second is that in the process of promoting a large amount of game content, there may be a situation where the "promotional content does not match the actual product". For example, the "Dream Hunter Mode" in the game is obviously not yet online, but there is already a large wave of people entering the mode of teaching guidance, this kind of video in accelerating the spread of game popularity at the same time, will inevitably cause some players to resent.
But overall, "Lying Flat Development" is very brilliant in the choice of themes and gameplay design, and has opened the content dissemination chain in a very short period of time, which can already be regarded as the first casual hit worthy of the name in 2022. As for whether this game can keep the upcoming Spring Festival file and continue to dominate the top position of each platform, let's wait and see!
(Note: Friends who have not yet played this game can enter the game by entering "Ghost Dorm" or "Lying Flat Development" on each platform.) ）