The heaviness of realism on the big screen seems to have become the most distinctive mark of Northeast Imagery, and the network big movie of wanton carnival is the other side of Northeast Image Narrative. According to statistics, in the top 20 of the 2021 online movie sub-accounting list, 7 movies are set in the northeast, and the genres involve fantasy, action, detective, folklore and comedy. Netda basically distances itself from realism and is a karaoke-style entertainment that is both ungodly and anti-profound, self-deprecating and contradictory.
The "Siping Youth" IP has become a library of creative materials
In 2012, Zhang Hao, a duo actor at the People's Theater in Siping City, Jilin Province, wrote and directed a film "Siping Youth" in his free time, with a simple and funny plot and absurd lines, he quickly conquered the audience after going online, and Siping and ErlongHu became the northeast magic place in the hearts of countless netizens overnight.
Stills from "Siping Youth".
In a sense, "Siping Youth" can be completely attributed to independent production, which is a rare niche work that affects the mainstream discourse system. The daily form of northeastern youth unfolds like a folk ukiyo-e, the sincerity and interest in the film are not utilitarian, pure and fierce, Erlonghu Haoge is not only the northeast social youth in the film, but also some samples of the northeast social youth outside the film.
Due to the cultural controversy caused by the film, the relevant units dismissed all the cast members of "Siping Youth". However, as the film is more and more recognized, the strong cultural vitality of the work itself makes it continue to circulate on the Internet, some critics believe that its local creation has merit, and several "Siping Youth" have transformed into representatives of the city and the theater, and the degree of magic is no less than that of the film itself.
How much of a folk influence did this film have? When the foreign reporter arrives at Siping, as long as he tells the taxi driver to find Hao Ge, he will be directly picked up at the door of the theater.
"Siping Youth" constantly travels between word of mouth and dissemination, official evaluation and folk discussion, and finally ends all controversy with self-removal. The only thing left is the two content IPs of "Siping Youth" and "Erlonghu Haoge". At that time, it was two years before iQiyi proposed the concept of an online movie. Two years later, "The Rise of Erlonghu Haoge" and "Erlonghu Haoge's Present Life is a Brother" have been launched in the form of online movies, and the total number of hits of "Erlonghu Haoge's Furious Road" has exceeded 100 million, and northeast life has begun to become the largest creative material library for online movies.
Stills of "The Rise of the Brother of Erlonghu Haoge".
Network movies are not a confident group so far, there are very few teams that really have content brands, "Siping Youth" and "Erlonghu Haoge" are undoubtedly representative figures in this field, similar to them, there are ivory mountain stars that have become popular because of the "Rural Love Story" series, Song Xiaofeng, Wen Song, Poplar Grove, Song Xiaobao and so on.
Zhang Hao's IP works of "Siping Youth" and "Erlonghu Haoge" often continue the Hong Kong film genre, mainly gang films and pure comedies, and are currently the relatively successful works (including cinema films) in all mainland films,completed the localization operation of Hong Kong manufacturing, which makes him almost unending in the field of online movies.
"Erlonghu Haoge" has become a famous IP.
Song Xiaoka, director of tencent video film operations, believes that in the field of northeast theme network movies, Zhang Hao is an absolute ceiling. In 2021, Hao Ge launched the action comedy "Siping Police Peak Moment", with a sub-account of nearly 30 million yuan, and then launched "Erlonghu Horror Night", a thriller comedy filled the gap in this type of market, and the sub-account reached more than 20 million yuan. Haoge in Siping, Erlonghu two own IP, long and short video full link operation, has a lot of iron powder, the entire lineup is getting bigger and bigger."
Comedy has a "stage" foundation of sketches and duo turns
In the business field of Song Xiaoka, many of the big movies of the Northeast Network can be included in the head content, especially the comedy genre films, which are almost "supported" by the northeast comedians. Like Song Xiaofeng of Benshan Media, he originally relied on "This Security Guard is a Bit Biao" to make a hit, and later reached its peak in "Don't Call Me Dionysus" and "Let Me Have Fun". Yang Shulin's "Northeast Strange Edge" was divided into 14 million yuan in less than 20 days after it was launched, and the number of plays reached more than 50 million. Both started as actors and have now become directors." On the same path as them are former "Love Laughing Room" actor Cui Zhijia, whose self-written and self-directed "King of barbecue" also received 15 million yuan in accounts, which has a very good reputation.
The comedy of the northeast network big movie is also the earliest to have a sense of breakthrough, although the "Fortune Diary" starring Song Xiaobao appears in the form of an online big movie, it has jumped out of the traditional network big movie accounting mode, so the box office results cannot be compared horizontally, but Song Xiaobao is another ceiling-level figure in this field.
"Diary of a Fortune" has become one of the masterpieces of northeast network movie comedy.
There are many similarities in the comedic sense of these network movies, that is, the characteristics of the sketch stage and the two-person stage, the fate and survival wisdom of the small people, never connected with the current background, they firmly believe that the sadness in life will always be dissolved by joy, goodness and justice must overcome the evil darkness, perhaps it is these simple values that make the work get rid of the misunderstanding of too much pursuit of depth, and only provide a relaxation for the audience. Just like the difference between online movies and cinema movies, the former has more awareness of serving netizens, and the latter is more concerned about creative expression.
Folklore and gang literature underpin "Northeast Past"
In addition to comedy, folklore and local gang literature are also one of the material generators of northeast network movies, which is a big capital that can support the "northeast cultural revival". The 2021 network sub-account champion "The Legend of The Hunter of Xing'anling" is the representative work of the former, the story and sense of curiosity of the film are enough, the production level is also exquisite, and the plot cannot be simply summed up, in a sense, it represents the revival of another northeast culture, just like the short story "Immortal Disease" by northeast writer Zheng Zhi a few years ago, which is one of the subliminal texts of the work.
"The Legend of the Hunter of Xing'anling" is the first place in the 2021 net big account ranking.
It seems that the only literary works requisitioned by the northeast network movies are the writer Kong Ergou's "Northeast Past" series, which was a series of works that exploded on the Internet in the early years and is a representative work of northeast gang genre literature. It is a pity that they have not become the darling of film and television dramas like the two writers of Tianxia Baxiang and Zijin Chen, and this novel has only appeared in online works.
Actor Xu Juncong played Liu Haizhu in the "Northeast Past" series, is a star role in the network movie, in addition, everyone's deepest impression of him is on the sketch stage with actor Zhang Xiaofei in several works. It is also with the role of sketches and net dazhong, two people who were once the top two in the field of non-mainstream comedy, creating the most widely circulated classic jokes on social platforms - yellow rubber shoes and green military pants, professional mage Liu Haizhu; white skin, long legs, blind date crazy Zhang Xiaofei.
Poster of "Northeast Past: My Name is Liu Haizhu".
In recent years, the revival of Northeast Culture has been like a popular code, and people have repeatedly done Northeast reading comprehension through literature, music, and talk show works. This is certainly a great affirmation, but at the same time, it also obscures another level of the northeast. Those who do not have deep cognition, those relaxed joys, are also the solid composition of the northeast, the strong entertainment spirit in the northeast culture, to help the audience of this land to find an entertainment outlet, but also formed a condition for the intertextuality between the net university and the traditional film and video culture, but also made the northeast image culture have the possibility of walking on two legs.
Tang Bo, a senior reporter of the Beijing News
Senior Editor Huang Jialing Proofreader Zhai Yongjun