I finally stepped out of the ivory tower

I just listened to the nearly 3-hour live broadcast of "What is a Real Personal Brand" from the Last Bear today, and I also participated in Lianmai, asked a question, and got a reply that changed my entire cognition.

In fact, I didn't intend to listen to this live broadcast, because it takes two or three hours for a live broadcast to follow. And my process today is very full, and I don't have that much time.

However, the last bear made a sentence in the group, saying: "What I am talking about today will definitely be helpful for everyone to think about the next year to three years."

This sentence attracted me, and I began to work while listening to the live broadcast.

The content is dry, and I take notes while listening.

But at this time, the content was touching to me at best, but because there was no actual link with me, I didn't feel too deeply.

Plus I've thought about it before and just made the decision not to do live streaming. Because I feel that my current mental strength, time, and energy are not enough to support live broadcasting, I plan to specialize in writing, so I feel that live broadcasting has nothing to do with me.

Until later, the last bear took the initiative to invite the audience to even mai.

Recently, I had doubts about the issue of personal positioning and wanted to find someone to discuss. I thought I wasn't a private teacher at The End Bear, didn't spend money, and was embarrassed to waste her time, so I kept dragging my feet without asking for advice.

Now, a rare free Q&A opportunity that I don't want to miss.

So, I plucked up the courage to apply for Lianmai and directly asked my questions and thoughts.

That's it.

My goal is to start a side hustle, to try to monetize, and to make a PLAN B for later in life.

Problem points:

1- The circle of friends has a small base, that is, less traffic;

2- The people in the circle of friends are not right, not my target customer group (this is based on the conclusion that I have previously tried to sell classes and sell goods without a deal)

3- I personally have no influence, because there is no result of the shot;

4- I don't have a clear personal positioning;

5- I don't know what I can bring with me.

To sum up, I have nothing but a heart to cash out.

Based on this factual basis, combined with previous reading books, comrades-in-arms growth sharing and other information, I initially got a thinking conclusion about the future growth direction:

1- Continue to write, create works through the output of public accounts, establish personal brand and influence;

2- Multi-platform writing (such as WeChat public account, knowledge planet, today's headlines, etc.), accumulate fans and traffic;

3- Write a contribution. It's both monetization and my personal success story. When I have the results, I want to sell writing lessons;

4- Do not do live broadcasting, do not do video number for the time being.

This is the preliminary conclusion I came to after thinking about it.

But whether this conclusion is correct or not, I don't know, is still being explored and practiced.

Based on this question, I even wheated the last bear, wanting her to help me analyze my direction.

The Last Bear approved of my positioning as a continuous writer, but she pointed out a point that I had never thought about.

She said that one of my biggest problems, one is that I am talking about traffic, and the other is the key: trust.

That is, I need to let more people know me first and then trust me.

Writing is a tool, but the fastest way to build trust is to stream it.

This is very different from what I thought before.

What broke my misconception even more was that she said: whether it is content or influence, it is essentially a tool that serves trust.

To create your work, to build your results, to influence, the premise is that I am a person who is trustworthy.

So, what I say, the product I recommend, is trustworthy and deliverable.

That's the essence.

The content is the stage goal, the influence is the stage goal, and the ultimate goal is me.

Whether I am a person to be trusted.

If my character is not good, I am not responsible for doing things, and no matter how many personal brands I have, it is impossible to produce trust, without trust, how can I make a deal?

This one realization pulled me out of the ivory tower.

I suddenly discovered that I had been living in a closed ivory tower.

I only like links to virtual worlds, and meeting friends and online gatherings is my more comfortable way, but I'm not very interested in offline.

However, today's Q&A revealed a fact: I can't be separated from people and want to create influence.

What I wanted before was a virtual world that only relied on a single word to break through the world, but did not connect with people, which was the metacosm.

And the words of the last bear made me have to step out of the ivory tower and face the real world.

Force me to fall in love with this fucking world, to love the people of this world.

More importantly, first fall in love with yourself.

With that in mind, I redefined: What is a link?

The real link is not a WeChat link. No matter how many WeChat links, she/he is just a symbol and has little to do with you.

A real link is a link to this person, to build a real relationship with this person.

What we link to is not a WeChat name, not a virtual image, but this real person, flesh and blood, flaws and humanity.

Today's head-to-head drink forced me to walk out of the protective tower that I have always been and face this tragic world.

Well, this world, here I come ~

Thank you again Coach Doomsday Bears.