Source: Financial Sector News
Counting the days, the Spring Festival of the Year of the Tiger in 2022 is just around the corner, whether it is going home for the New Year or the New Year on the spot, this gift-giving link is definitely indispensable. What new year to buy? What new year gift to give? Many people may still be hesitant about this, but for many young people who are at the forefront of fashion, they have already given the answer.
2022 Jingdong New Year Goods Festival is in full swing, as a special selection of big-name good things of the joint custom gift box, Jingdong this time together with a number of well-known brands, recently launched the Year of the Tiger zodiac limited super box, covering computer digital, mobile communications, fashion, beauty, fresh, life services, health and many other categories, for the majority of consumers to bring the ultimate surprise of the coexistence of new year and good things, but also by the majority of young users welcome.
Consumer trends show that since the launch of the Jingdong Tiger Zodiac Limited Super Box, such as vivo launched the "vivoT1 mobile phone (8 + 128G) Tiger Year Zodiac Super Box" with the fat tiger IP image as the design element, the hero pen launched the Tiger Year Zodiac commemorative gift box, and Yuxi launched the Tiger Year limited gilded eye cream gift box and other gift boxes.
By age group, young consumers show great interest in perfume makeup products that incorporate tiger elements. For example, L'Oréal's small beauty box Tiger Year limited gift box includes Uemura Hidemi's cleansing oil, Helena green treasure bottle, Lancome snowflake cream, Armani perfume, YSL lipstick and other big-name celebrity word-of-mouth items, and the transaction amount in the week before the start of the New Year Festival increased by 414% month-on-month.
National tide goods are also highly sought after by young users. Jingdong's consumption trend shows that the proportion of domestic products in young people's consumer goods is also higher than the average. In the Jingdong Super Box Tiger Year Zodiac Limited Edition, Jingdong and the "National Landmark Brand Pavilion" jointly launched the Yellow Crane Tower, beijing capital museum BoJi, Jiangxi Museum double-sided god mane and other cultural and creative ice creams, after being listed during the New Year Festival, sales rose significantly - the national tide in the eyes of young people has not only become fashionable, but also with traditional festivals, bringing more New Year flavor to this year's Spring Festival.
Love cool, patriotic, love different, this is a unique symbol of contemporary young people. At the same time, filial piety to the elderly and attention to the quality of life are also important characteristics of them. All in all, this year's young people are cool and sweet!
Consumer trends show that young people under the age of 25 are very fond of buying health care products as gifts for relatives and friends. For example, Swisse Care for the Health of the Elderly Super Box Tiger Zodiac Limited Edition has become the best choice for many young people to care for the health of the elderly.
In addition, young people are also paying more and more attention to service-oriented consumption. When they are consuming, they are not limited to the purchase of products, but are more willing to pay for the value of services.
The Jingdong Life Service × Dunhuang Museum joint gift box launched by Jingdong Box this time includes gift cards for 6 scenes of Beijing Tokyo Car Wash, Jingdong Flowers, New Year Photo, Universal Studios Tickets, Jingdong Home Economics, Movie Card Service, and more Jingdong Life Service VIP Rights Card. Since the launch of the service gift box, 75% of consumers have been young people in big cities.
When the traditional folklore of the Spring Festival collides with modern elements, traditional culture is blooming with new colors in a trendy and interesting way. Since its launch, Jingdong Super Box has been highly loved by new consumers for its joint customization and unique product design for the selection of big-name products. The super box takes "tiger" as a super symbol, integrates the elements of chao cool and Spring Festival, and selects big brands to be customized, which has won the love of many consumers, especially young people.
From January 17th to 25th, Jingdong Tiger Zodiac Limited Super Box is in hot sales, log on to the Jingdong APP to search for "Super Box", the Year of the Tiger limited big brand gift box is up to 50% off, and there is a chance to draw the Year of the Tiger limited big name gift box to participate in the activity, and have the opportunity to get 2022 yuan red envelope benefits. Good New Year gifts, visit Jingdong, just choose the Tiger Year Zodiac Limited Super Box.