With the gradual rejuvenation of the automobile consumer group, Gen Z consumers will become the main force of auto consumption in the near future, and in the Z generation consumers, the proportion of female consumers continues to increase, and the female market potential will also increase.
Euler's annual sales of 135028 units increased by 140% year-on-year
Under such a trend, the Great Wall Euler brand can be said to occupy the situation of time and location, with the core concept of "her economy" to establish people, under the three complete, the Great Wall Euler's 2021, it can be said that the smooth sailing, not only to meet the young women's consumer market for the huge demand for "female exclusive", but also to help the Great Wall brand to a new height.
In 2021, with the outstanding result of breaking 20,000 in the last month, Great Wall Euler completed a strong report of 135028 cumulative sales for the whole year, an increase of 140% year-on-year, and successfully ranked among the first camp in the domestic new energy vehicle market.
It is true that the rise of the women's market does provide opportunities for the Great Wall Euler to soar, but such opportunities are equal for any brand in the world, so why is only the Great Wall Euler so strong?
Marketing "heart" intentions frequently out of the user engagement is very high
Great Wall Euler to "cat" as the carrier, successfully and female users to build an emotional bridge, and its naming, basically have the deep participation of users, breaking the inhibition of thinking, at the same time, the Great Wall Euler since the birth of the day, whether it is the product level or the marketing level, there is no lack of user participation, in 2021, the Great Wall Euler marketing events can be described as endless, and all in the emotional connection point between female car owners and brands.
"Euler sweet run", "daughter's Ultraman", live streaming with goods, static tasting, in-depth test drive, travel warm-up, this year, every action of the Great Wall Euler, there is passion, temperature, more for female users to put themselves in the position of improving products, in order to reach the target consumer group in a deeper way, the entire 2021 Great Wall Euler marketing plan can be described as highly targeted, and successfully let the brand more deeply into the female consumer group.
Take the initiative to show goodwill to female consumers Brand and product positioning are accurate
The advantages of the precise positioning of the Great Wall Euler can be said to be completely released in this series of marketing, and the favorability in the female user circle is bursting. At the product level, the product matrix created by the Euler brand is the basis of hot sales, and the current main sales of black cats, white cats and good cat models completely cover all the car scenes of female users, punk cats, lightning cats and other scene models, and the product structure is expanded to a higher dimension.
At the design level, Euler advocates the integration of "feminine beauty, retro beauty, fashion beauty, and classic beauty". In the functional level is adhering to this concept, from the female user level, the car even deliberately opened up the lipstick, high heels storage compartment, while considering the convenience of daily use of the car, 360 ° panoramic image such intelligent configuration, but also almost reached the standard level, so, whether it is brand, design or functionality, have shown a friendly attitude to female car owners, and because of this, the Great Wall Euler has become "the world's most women's car brand", and under the support of many female car owners, Let the brand sales to the peak stage.
summary:
In the traditional car companies, the transformation from product thinking to user thinking is an extremely difficult process, but the Great Wall Euler has successfully enabled Euler to have a labeled brand setting with the determination of targeted service to female users, the courage to break the confinement and the marketing of the brain hole, in the long run, with the rise of female consumer groups and the outbreak of new energy models under the dual stimulation, Euler's "she trend" will lead the Great Wall to achieve continuous climbing.