If you've ever been on a train, you've seen a bunch of interesting people in uniform, shuttling between carriages, and the most ordinary small commodities can be sold like a river.
This group of people is the train salesman.
Strange goods encountered on fire⻋
The goods sold on the column always seem to have some kind of special ability, each with extraordinary legendary color, coupled with the salesmen 360 degrees without death " rainbow fart, there is always a can make you lose your mind, buy buy buy ~
The first thing that must be mentioned is the blueberry plum fruit, which is known as one of the "exclusive specialties of China's railways".
In the smoke-filled compartment, the salesman of the column carried a blue plastic basket and killed a road out of the pile of people, and as he walked, he took out the enthusiasm of his Relatives for the Spring Festival to stuff red envelopes into your pocket and asked you to taste:
Oh, try it, Xinjiang specialty blueberry plum fruit! Modern people often contact mobile phones and computers, all kinds of radiation on the human body is very harmful, eat this blueberry plum fruit, not only can protect vision, reduce radiation, but also anti-aging, antioxidant, prevent cardiovascular disease."
"Most importantly, it prevents cancer!" The salesman saw that everyone's attention was gradually attracted, and immediately added a fire, instantly mobilizing the nervousness of the whole car: Do I have to buy two packs?
Wear a belt that doesn't break
"Buy my belt and pass it on from generation to generation", followed by the "acrobatic director" who sells the performance. In their spare time, they did not forget to respond to the call of the state and work part-time as volunteers of the Working Committee who cared for the next generation - "Men are not handsome, all look at the waistband of their pants; the belt is not broken, it is left to the next generation." "Whether there is a next generation depends on whether you have bought my belt."
In order to verify the sturdiness of the belt, the salesmen will also pose a posture of self-denial, tie the belt to the luggage rack, and turn 360 degrees in the air, feeling that everyone can go to the Olympic Games to win the gymnastics championship.
Uncorrupted stockings
In the same way, there are magical stockings that are said to be "not afraid of knives scraping or tearing" and "not afraid to step on mines".
The salesman, with a sophisticated appearance of a jianghu entertainer, invited passengers to help him pull the other end of the stockings, and then began a tug-of-war competition for stockings on fire. In order to prove the quality of the stockings, some will also brush the stockings back and forth with a steel ball while pulling them out. Usually, this game is not a winner or loser, but occasionally there are special circumstances:
「Beauty Artifact」
"Hello fathers and fellow countrymen, I am the salesman of this column, today I recommend you a good east", to give to the mother-in-law will like you, to the wife will love you, to the sister-in-law will miss you..." The salesman did not hear his voice first, a propaganda heard the male passenger whisper, the female passenger blushed.
Just when everyone was thinking about it and thinking about it, the young man suddenly appeared with a melon - "Today I brought you a melon knife cutter!" Make you beautiful, let you go from "head beautiful" to "tail"!" 」 As he spoke, he began to demonstrate the "buyer show" on his face.
"As long as the melon is enough, it is easy to roll into the Pacific Ocean... Come, girl, you can also try this melon slice mask, the more you paste the more beautiful!" 」 The girl blushed, and then obediently took out money to pay for the "beauty artifact".
"Learning Artifacts"
Children take a train, but they can't escape the fear of being dominated by salesmen - "learning artifacts" speed calculation skills book.
In the past, every time I saw a salesman carrying a small black board on the fire, I began to find various excuses to slip away, but every time I had to be carried back by my parents: "Why are you going, listen to it, and count with others." Then I began to watch the salesman holding a calculator in one hand and a small black board in the other, teaching the classic cases and speed calculation techniques of various gifted children: "Ten digits multiply plus one bit, and then write by multiplying", "The children who used our book have won the speed calculation championship"...
Under the brainwashing teaching of the fire salesman, the spirit of Chinese parents "Wangzi Cheng" Wangzi Chengfeng has ushered in an unprecedented climax: "I want a book!" "Bring another copy to my nephew!"
In addition to the above goods, there are many "China Railway Specialties":
"The phone has electricity, and the feelings are online." The mobile phone is out of power, the love is disconnected, if you want to connect, you can charge it. This is talking about the charging treasure.
"A pound of apples and a pound of pears, after eating there is a pile of skins left; it is better to buy a massager, three years and five years is no problem, where to take to where, where you want to press where you want." 」 Bixing method led out, and then gradually paved to the massager you want to sell, I dare to say that this sales brother college entrance examination essay is definitely full of points.
Why do those things sell?
In such a narrow space, nothing can be done, and there is no way to escape this kind of advertising bombardment. Generating the desire to buy necessarily requires a process: cognitive → recognition→ subscription. Not only can not escape this marketing process, the desire to consume on the train is also easy to be expanded, thus shortening this process.
The train is the most emblematic place of life, people from all walks of life gather here, fish and dragons are mixed, and the purchase crowd is also dominated by low-level people with closed information and weak screening ability. Of course, there are also many just buy a feeling, the journey is long, pastime. Due to the different levels of information acceptance, the same thing that you feel is cheap to stall, may be a fun and easy thing for many people.
Sales skills
The time in the train car is short and the task is heavy, how to quickly break through the psychological defense line of the passengers, the salesman has his own sales skills. They are full of reading all kinds of soldier books, deeply understand the psychology of passengers, fight for many years, and play the train sales smoothly.
"The eldest sister bought 3 packs to take home and give them to her family" "Hey, this boss also brought 5 packs!" Hurry up!" "There was an aunt in the front ⻋box who bought 20 packs at once, and originally wanted to buy them, but I didn't dare to sell them to her, in case she bought it, how can I bring such a good East" to everyone!" 」 ⻋The people in the back row of the box do not know what the situation is in front of them, thinking that there are really so many people who have bought the East", everyone inevitably has a bit of blind herd mentality, heard that other people bought, and they can't help but try to buy something.
But ever since I was "fortunate" to see a salesman with change in one hand and a merchandise in the other, and complete a self-directed "commodity deal" against the air, I no longer believe what they say.
Column "sales are often in the hard seat" box, the salesman walked back and forth, making many passengers a little impatient, so the salesman will repeatedly mention: "This is the last trip, ah, go away can not turn back, the heart of the rush to buy ah!" 」 Not only to express their apologies for disturbing the passengers, but also to create the illusion that "there are very few goods, and they can't buy them if they don't buy them quickly", but in fact, they will continue to come to the second and third trips... Every time I said, "This is the last trip!"
Corresponding to "the last trip forever" is "the lowest price ever".
Every time I made a sale, the salesman said quite firmly: "This is already the lowest price, no matter how cheap I am going to jump off the building!" 」 But the passengers still watched, the price of boxed fruits fell from 15 yuan 1 box to 10 yuan 3 boxes (do not know if the salesman jumped several times to sell this price?). ）
In the column of sales, in addition to practicing a neat mouth, you must also have a pair of eyes that are good at observing the surroundings, judging the situation and waiting for the opportunity.
If the sales time is at night, the opening statement of the sales must be, "Friends, it is now 9:15, the lights will be turned off in a moment, everyone should turn a blind eye when they sleep, look after the luggage, and guard against thieves." If the sales time is in the afternoon, the box is more dull, then the opening statement becomes: "Fellow countrymen, sit in such a time", everyone is hard! Now we are passing through xx place, ⻢ it will be xx o'clock in the afternoon, at this time everyone is more sleepy, and the shoulders and backs are starting to be a little sore, but I want to tell everyone to guard their luggage in case they are stolen!" 」
As the saying goes, the siege is the bottom, and the attack is the top. First let everyone "look after the luggage, prevent thieves", full of care instantly close the distance between each other, and then sell a dong ⻄ is not so easy?
The salesman is most happy to meet those passengers who are willing to hold the scene, in this case, the active interaction of the passengers becomes a god assist: "Come, this big brother, you try this toothbrush, is it how to break and break?" I brush you on your face, do you see how soft the bristles are?" The salesman and the passengers performed a cross-talk for everyone in the "box" minute by minute, one holding and one teasing, cooperating with tacit understanding, and winning the full house.
How is the "Fire" made?
After sitting on the fire so many times and meeting all kinds of column salesmen, have you ever wondered what the relationship between them and the flight attendants is?
Many people think that the column "salesman" is the train" crew, who also belongs to the employees of the railway bureau, but this is not the case. The sales department on the train belongs to the outsourcing business of the passenger section of the railway department, and the train salesman is generally recruited by these outsourcing companies.
Train salesmen take goods from the outsourcing company, and pay a certain amount of crew fees to the company to obtain the right to sell on the train, the crew fee is generally about 750 yuan, that is to say, as long as the salesman gets on the train, he already owes 750 yuan, so they must try their best to sell things.
The rest of the money left after selling the goods is their own, so the salaries of the salesmen are not fixed. Higher, plus commission can reach between 5000-8000 yuan. However, as employees of outsourcing companies, they do not have five insurances and one gold, nor do they enjoy any job benefits.
The job of a salesman may seem simple, as if all it takes is to repeat the same copy over and over again, but in fact they are also quite nervous in the face of all kinds of passengers on the train. "Ten yuan is ten yuan, pay money quickly, posture should be handsome, don't look like an old lady", behind the seemingly simple playful words, is a long-term process of tempering and overcoming timidity.
The salesman said that they usually did not have a working meal, they all brought their own rations to the fire, and when they were tired, they could only squint for a while on the chairs on the ground and next to the sleeper. The number of people who can stick to this job is generally not more than 3 people. Sometimes a large number of people are recruited, and in the end, even the whole army can be destroyed.
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