With 1.858 million new cars delivered throughout the year, how is FAW-Volkswagen winning the championship?

When the wave of digital intelligence and multiple challenges such as the global automobile "lack of core" are intertwined, how to tap the potential in the whole field and empower the industry to accelerate innovation and transformation has become an urgent need for enterprises to think about.

As the largest automobile enterprise in China in terms of production and sales of passenger cars, FAW-Volkswagen focuses on user needs, grabs resources and guarantees production throughout the system, coordinates multiple parties to ensure chip supply, quickly and efficiently adjusts production plans in real time, and hits a record high with a single-day output of 10,777 units, and finally achieves annual production of more than 1.7 million vehicles, and delivers 1.858 million new cars to users throughout the year, and the production and sales volume have won the industry championship.

The strategic dual layout of traditional vehicles and new energy vehicles

Affected by the repeated outbreak of the new crown epidemic and the serious "lack of core", the automobile market in 2021 has also encountered difficulties and challenges. In the face of severe challenges, FAW-Volkswagen took advantage of the "lack of core" window period to actively optimize internal management and practice "internal strength".

In 2021, FAW-Volkswagen launched a system-wide digital and intelligent transformation, streamlined traditional business organizations, and established a DTO digital transformation office; cooperated with Huawei and Alibaba to cultivate digital talents; took users as the center to reconstruct end-to-end business processes; and expanded OTD online customized vehicles to Volkswagen and Audi, shortening the delivery cycle by nearly 30%.

In the field of technology, FAW-Volkswagen has successively completed and put into use a new energy center and a new technology development center with a total investment of nearly 1.2 billion yuan, which has greatly improved its development and testing capabilities in new energy vehicles and vehicle performance, and further consolidated the advantages of FAW-Volkswagen in the field of technological innovation in the future.

Thanks to the launch of the new ID.CROZZ series in 2021, FAW-Volkswagen's new energy market share is expanding.

FAW-Volkswagen has achieved a strategic dual layout of traditional cars and new energy vehicles, in terms of traditional models, the Volkswagen brand and audi brand have launched high-end models such as Volkswagen Andrappelle and the new Audi Q5L family; in terms of new energy, the Volkswagen brand has accelerated the layout of MEB platform models, ID.4 CROZZ, ID.6 CROZZ sales have been rising since its listing; the Audi brand has brought luxury pure electric C-class SUV families - Audi e-tron and Audi e-tron High-end new energy models such as the Sportback helped FAW-Volkswagen win the championship in annual sales.

In terms of green manufacturing, FAW-Volkswagen has promoted the landing of "carbon peaking and carbon neutrality" and continued to build green factory upgrades, at present, the electrical energy used in the MEB plants of Chengdu Southwest Base and Foshan South China Base is all from clean energy.

As Pan Zhanfu, director, party secretary and general manager of FAW-Volkswagen, said, in 2021, FAW-Volkswagen will rely on its strong system capabilities to fully ensure production and grasp management while deeply understanding the industrial dynamics and comprehensively deepening transformation and upgrading. Looking forward to the future, FAW-Volkswagen will continue to exert the exemplary power of digital and intelligent transformation and innovative development, adhere to the user-centered, deepen the transformation and growth of high efficiency, continue to maintain the scale of production and marketing of enterprises in the first place in the industry, and provide high-quality travel services for the majority of users.

Start the intelligent transformation of all coefficients

In the context of the automotive industry facing major changes unprecedented in a century, 2022 will usher in the 50th anniversary of the establishment of diplomatic relations between China and Germany, and FAW-Volkswagen will also enter a new stage of enterprise development. Shi Ande, deputy general manager of FAW-Volkswagen First (Finance), said that the FAW-Volkswagen Sino-German team will continue to deepen cooperation, achieve win-win progress, and open a new chapter in the sustainable development of Chinese automotive joint ventures.

In 2022, FAW-Volkswagen will accelerate its transformation and upgrading in three dimensions and lay out future-oriented forward-looking capabilities. First of all, we will continue to focus on the "user experience" reform, strive to build insight capabilities for Chinese users, closely integrate global advanced technologies with the special needs of Chinese users, and promote FAW-Volkswagen to a new level in the field of user experience. Second, we will continue to accelerate the transformation of digital and intelligent management and talent reserves, greatly improve efficiency, reduce management costs, and inject stronger and more surging impetus into the high-quality development of FAW-Volkswagen.

At the same time, in the field of traditional energy and new energy, we will continue to launch new models that meet the needs of users, and 8 new cars will be listed in 2022, and the research and development and verification of new products and technologies will be accelerated, and the experience of better equipment and intelligent connection functions will be delivered to users. Based on the longer-term layout, FAW-Volkswagen constantly examines the new situation and new challenges of the current era, accelerates the development in the fields of new energy and intelligent networking, and further consolidates FAW-Volkswagen's technology and market leadership in China.

[Reporter] Gong Qianshu

【Author】 Gong Qianshu

【Source】 Southern Press Media Group South + client