Just crossed 2021, what makes you feel the most? What's the most memorable thing about you? For bathroom cabinet brands, the transformation is the most difficult. All kinds of new technologies and new wind directions have broken the original trajectory of the bathroom cabinet industry, whether it is large enterprises or small enterprises, they have begun the "Battle of The Way", changing lanes and starting again. After a year of metamorphosis, which bathroom cabinet brands have achieved amazing results?
FRNAK: Conveying the brand's proposition with beautiful design
FRNAK Frank's new bathroom cabinet in 2021 takes "light" as the starting point, creates a very luxurious original product for the bathroom space with "intelligent lighting system", and the new series of new products such as moon exploration, light dance, Tang Xianzu's dream, and idle court have amazed the time. At the same time, the image of Frank's storefront showroom has been upgraded, and the product advantages are fully displayed from multiple dimensions such as design trends, space layout, and brand culture. The more modern design gives customers an immersive experience of light luxury to home, which makes people shine.
OKASA Okesha: Unconventional, repeatedly triggering the trend of "breaking points"
In 2021, OKASA takes product upgrades, brand upgrades, and service upgrades as the strategic orientation, actively changes and innovates, and delivers the brand concept of high-end customization, intelligence, fashion, and rejuvenation, which has repeatedly triggered the trend "breaking point" of the bathroom industry. In the summer and autumn two new product releases and online investment live broadcast summits, OKASA Okesha opened the "cloud investment" model in the form of online live broadcast, breaking the restrictions of time and space, and successfully creating a new investment model. The renewal and upgrading of its headquarters exhibition hall has once again sounded the brand advanced charge, allowing us to see that the new era of the bathroom cabinet industry "outlet" has arrived!
DGGO Tigao: The year of new life, breaking the cocoon into a butterfly
DGGO Tigao people define 2021 as the "year of butterfly change", the year of rebirth. In 2021, DGGO continued to launch more than 70 new products, once again breaking the record of new product development in DGGO Ti Plateau. The new product covers all the high-end, mid-to-high-end categories in the market in terms of pricing strategy, and the style is mainly minimalist, giving DGGO Tico's customization ability a new unlimited possibility. At the same time, DGGO has upgraded its product packaging, customized processes, service skills, sales materials, etc. in an all-round way to enhance the brand's sense of experience. Innovative products and a new image have enabled DGGO to usher in a new bloom in the market and successfully break through the cocoon into a butterfly.
MLUS MILOS: The brand strategy is disrupting the past
2021 is the beginning of Milos's second decade, in which Milos's new product design no longer emphasizes luxury with a cumbersome appearance, and bathroom cabinets and solid wood customization begin with a series of subversive innovations. Starting from the "315 Quality Rice Noodle Festival", Milos focused on a series of keywords such as "marketing, live broadcasting, and upgrading", subverted the previous brand strategy, cut through thorns and thorns all the way, and successfully completed the 2021 rated task target and exceeded the quota by 40%, highlighting the courage and responsibility of the "game-maker" with the momentum of breaking the game.
BEAUTY OAK: Driven by the "beauty" gene and the "new"
In 2021, Mills Oak Mansion will raise solid wood bathroom cabinet products to a new height in "new" and "beautiful". The "new" of the American Oak Mansion is first reflected in the marketing. Signed a contract with bathroom news, a new upgrade to the 4.0 couture store terminal image, so that the American Oak Mansion shines in the channel terminal; set "new" and "beautiful" in one of the Vientiane, fiber float, Rubik's Cube, Weiss, Nix, Yuanben 2021 6 series of new products, detonating consumers' enthusiasm for purchase, creating many unforgettable moments.
Venus: With the original intention, to the ingenuity
Venus has been with the heart of a craftsman, deeply cultivating high-end solid wood bathroom cabinet products, inheriting and carrying forward the traditional tenon process with the popular fashion of the new era, and enhancing the brand volume of high-end solid wood bathroom cabinets. Looking at Venus in 2021, whether it is the launch of new products such as the Steelwood Knight Series, the Crystalwood Pingshu Series, the Shadowwood Pingshu Series, etc., which are specially created for the urban upstarts, or the shooting of the ingenuity enterprise promotional film, and even the "Seiko Master" selection activities, all of them are extending and expanding around the "craftsman spirit". As the inheritor and promoter of the national tenon process, Venus has always focused on the customization of high-end solid wood bathroom cabinets, inheriting the national classics of tenon and tenon, and presenting the charm of top craftsmanship!
VIK: Stunning "Bathroom Circle" with Original Design Capabilities
In 2021, VIK once again won a lot of attention with its outstanding original design capabilities. At the Shanghai Kitchen and Bathroom Exhibition, VIK Weike Sanitary Ware 7 original series of new products "debuted", adding a strong ink to the national tide boutique. Its sunrise series, LOFT grid and other autumn new products, with the aesthetics of "wood" as the background, with the light luxury metal texture as the keynote, to achieve the "simple, elegant, luxury" communion, the simple luxury interpretation is just right. VIK bathroom to break the conventional design and the concept of perfection, highlight the advantages of original design, achieve a variety of bathroom cabinet classics, and achieve amazing results in original design.
BNITM Bonnie Tomei: stainless steel + customized
"Stainless steel + customization" has become the mainstream trend in the field of stainless steel home, and this phenomenon has become more and more obvious as the concept of stainless steel customization has become more and more popular. At the Shanghai Kitchen and Bathroom Exhibition, Bonnie Tomei launched more than 20 new self-designed bathroom cabinets such as "Colorful Series" bathroom cabinets, redefining the minimalist concept of stainless steel home customization. From pioneer to leader, Bonnie Tomei has always led the stainless steel customization. Although it belongs to a niche product, Bonnie Tomei has proved that the development potential of "stainless steel + customization" is unlimited.
DOEOY DIRYARD: De-stylized high-end customization
In 2021, Dirya reinterpreted "high-end customization" with "de-stylization and people-centered". With the high-end customization gene in the production process, Dilya drives product design with spatial design, providing customers with unique private customization services. The high-end customization advocated by Dierya, backed by more than 20,000 square meters of factory area, two customized production lines and advanced equipment, can ensure that products can be put on and off the line at any time and customize products at the fastest speed. Dirya, who has a deep understanding of Couture, took the lead in taking the lead in the advent of the couture era.
Vando Full Bathroom Customization: Break through digitally and customize the whole house with the layout
In 2021, Fandu officially put forward the major strategy of "breaking through digitally and laying out the whole house customization", fully launched the big home and informatization, conformed to the trend of consumption upgrading, and launched the whole house custom big home business. Together with the three top intelligent platforms of Kujiale, TOPSOLID TopPlus and Dingjie Software to launch the enterprise digital construction strategy, Fandu embarked on a new journey of development, further expanded the national market layout, and increased the number of experience stores in Beijing, Shanghai, Tianjin, Chongqing, Jinan, Qiqihar Tonglu, Panjin, Taizhou, Hanzhong, Shenyang, Hengyang, Heyuan and other experience stores, covering the main core cities of the first and second tiers of the country.
TEPE Tipai: Focus on youthfulness and let personality customize life
As a rookie brand, TEPE Has always taken consumer demand as the entry point, especially paying attention to the needs of the new generation of consumer groups. In 2021, TEPE Tipai stands from the perspective of a new generation of consumer groups, from the design, manufacturing, service, the whole chain to promote the construction of enterprises, the goal is always to bring consumers a young, fashionable, light luxury life experience of high-end full-bathroom space customization experience. TEPE tipai makes the imagination from scratch, allows the personality to customize life, gives the bathroom space more possibilities, and wins the recognition of the majority of consumers with professional services.
LORBN RAUBINE: Broken, wind direction
In 2021, LORBN Lloyd's bathroom cabinet judged the situation, "broke the old situation and led the wind" in the midst of difficulties and challenges, and achieved excellent results in product, brand and channel construction with the pioneering spirit of indomitable and courageous forward.
In the designer channel, in March, April, October and December, four LORBN Raubin designer exchange activities with the theme of "Coffee Banquet" were praised by design celebrities; in May, a new brand strategy upgrade plan was released, setting off an "opening tide" with the theme of "Breaking the Waves • New Life". At the 2021 • LORBN Lloyd's bathroom cabinet annual summary meeting held on December 31, LORBN Lloyd's 2021 record was announced: 59 new stores were opened, and the performance increased by 57% year-on-year. LORBN Raubin in 2021 continues to lead the way in the spirit of not being afraid of challenges.
TONA: Twenty years of gold, a tribute to classic minimalism
2021 marks the 20th anniversary of TONA International Sanitary Ware. In the past 20 years, 5 million families in 72 countries around the world have enjoyed the comfort and health of the Dorna minimalist bathroom. In 2021, TONA Dorna still has not stopped the pace of comprehensively improving innovation capabilities, increasing innovation investment and expanding innovation output. Won the "German iF Design Award", Shanghai Kitchen and Bathroom Exhibition shines, the global synchronous release of 2021 new product series, offline and offline Canton Fair double-line combat, won the "Red Cotton China Product Design Award", through this series of major events, TONA Dorna conveyed the concept of natural and healthy bathroom to global consumers.
In 2021, the performance of the main bathroom cabinet brand has amazed the time and also softened the years, making the bathroom cabinet industry wonderful and vibrant. Because they dare to break the convention and dare to challenge the unknown, the bathroom cabinet industry in 2022 is more worth looking forward to!