If you want to use a word to describe the car market in 2021, Brother Ruan thinks that "cutting through thorns and thorns" is very appropriate. In addition to the impact of the epidemic, last year's global chip shortage led to a reduction in the production capacity of many automobile factories, plus xiaomi, Baidu, 360 and other technology companies decided to build cross-border cars, further squeezing the living space of traditional car companies.
In such an environment, consumers' eyes have gradually become picky, there are more and more models to choose from, and the products that can still sell well must be high-quality products that meet the needs of consumers.
Just last December, Dongfeng Nissan Tianlai sold a total of 20,008 new cars, an increase of 24.8% year-on-year, setting a record for the best monthly sales; last year, Tianlai won the trust of 163741 consumers, an increase of 38.7% year-on-year compared with 2020, setting a record for the best annual sales.
For such outstanding results, Brother Reel was not particularly surprised. It should be known that in the three years since the seventh generation of Tianlai was introduced into China, its market performance has shown a strong growth trend. Since the launch of the Tianlai 2021 model, the word-of-mouth market has gradually improved, and since the second half of last year, it has continued to occupy the forefront of the sales list of joint venture high-end cars.
Provide a sense of high quality, accurately meet the needs of consumers
At the end of 2018, the seventh generation of Tianlai was officially listed, the vehicle design is more catered to the preferences of young consumers, the housekeeping skill ProPILOT super intelligent driving and the world's first mass production variable compression ratio engine VC-TURBO super variable engine are arranged, and the market competitiveness has been greatly improved. When Brother Ruan test-drove the seventh generation of Tianlai, the biggest feeling was that the power came more quickly, and he was very confident when he cornered.
And in Tianlai 2021 here, the design, car networking and comfort have been optimized, it is worth saying that Tianlai 2021 will be ProPILOT super intelligent driving and AVM panoramic intelligent monitoring function and other configurations down to the 2.0L version, so that more consumers can enjoy a high-quality car experience.
Of course, the all-round upgraded Tianlai 2021 model does not weaken its "housekeeping skills" advantage, including the "Nissan sofa" that we are most familiar with. The New Generation ergonomic seat of Multi-Layer adopted by Tianlai 2021 adopts a new generation of ergonomic seats with three layers of cushioning material and newly upgraded 3D wing support, which is more supportive and wrapped.
In addition, in order to make the people in the car more comfortable, the Tianlai 2021 model is also equipped with a BOSE customized version of the 9-speaker hi-fi audio system, and greatly improves the NVH performance. It is not difficult to see from the comfort configuration of such a thick material that the Tianlai 2021 model accurately fits consumers who pursue a high-quality car experience, and competes with other opponents to occupy a unique advantage.
In the view of Brother Yuan, Tianlai 2021 can gain a large number of fans, which not only means that the product strength is outstanding enough. It should be known that as the flagship sedan of Dongfeng Nissan, Tianlai will carry the brand's latest technology, and the market performance can rise step by step, which means that consumers recognize Nissan's design concept and car-making concept.
With the strength to refuse to lie flat, who still says that "Japanese cars are weak"?
In addition to being comfortable and smart enough, the "on-call" power output and sufficient safety configuration are the basic conditions for high-quality models, and the Tianlai 2021 model does both well. It cannot be denied that the power performance of many cars can indeed be "enough", but in order to achieve decisive overtaking under the high-speed road, the "enough" power is no longer enough, and the "on-call" power is the performance that high-quality models should have.
The Tianlai 2021 model is equipped with the world's first mass-produced variable compression ratio engine VC-TURBO super variable engine, with 179kW/371N·m book data, only 6.42s can break the hundred. Judging from the test driving experience of Brother Rudder, the moment he stepped on the accelerator, he exploded with power, almost did not feel the turbo delay, overtaking lane change was really "sprinkling water", and used strength to break the inherent impression of "weak power of Japanese cars".
It is worth saying that the VC-TURBO super variable engine has a variable compression ratio technology, which can intelligently adjust the compression ratio in the range of 8:1~14:1 according to different working conditions. For example, in congested road conditions, VC-TURBO super variable engine can be automatically adjusted to a high compression ratio state, the vehicle's 100 km comprehensive working condition fuel consumption is as low as 6.6L, perfectly taking into account the power and fuel economy; and when encountering scenarios that require power, VC-TURBO super variable engine can automatically adjust to low compression ratio conditions, releasing powerful performance.
In addition, excellent intelligent driver assistance systems are also the key to improving the quality of the car, which can greatly alleviate the fatigue of the driver in the face of various complex road conditions. The ProPILOT super intelligent driving equipped with the Tianlai 2021 model is the first L2-level intelligent driving assistance technology in the domestic joint venture high-end sedan, and has undergone a domestic road test of 380,000 kilometers before being introduced into the domestic market. The system incorporates a number of auxiliary technologies to achieve 0-144km/h full-speed domain adaptive cruise, lane centering, automatic follow-up and other functions.
From the actual experience, the owner only needs a button to start the ProPILOT super intelligent driving, and the system will not abruptly accelerate and decelerate when used, which is very good for the riding experience of the people in the car.
Travel is smarter, and more people choose the Tianlai 2021 model without surprise
In addition to the intimate ProPILOT super intelligent driving, the built-in Nissan Connect super intelligent connection of Tianlai 2021 also solves the travel pain points of many consumers. The Nissan Connect super intelligent connection system supports remote control function, the owner can turn on the air conditioning in the car in advance through the mobile phone app, whether it is winter or summer, as soon as you get on the car, you can feel the right temperature. In addition, Nissan Connect also integrates voice control functions, consumers only need to move the mouth to control navigation, telephone, air conditioning, seat heating, driving recorders and other points, very convenient. Moreover, Nissan Connect's response to speech recognition is very sensitive and quasi-human-computer daily human-computer communication is stress-free.
In addition, the Nissan Connect super intelligent connection system is also equipped with a full-time online navigation function, and the navigation information can be displayed through the HUD head-up display system in front, so that the owner does not have to turn his head to look at the mobile phone navigation from time to time, but can always look straight ahead to know the road information, convenient and safe. Moreover, Nissan Connect's full-time online navigation also supports walking navigation away from the car, it does not matter if you don't remember which car is parked, just open the mobile phone App to navigate to find the car, which can be described as quite intimate.
Write at the end
Why does Tianlai continue to sell well? If you let Brother Rumble sum it up in one sentence, it is "due to strength". Compared with other competitors, Tianlai has obvious competitive advantages in terms of comfort, power and intelligence, which is its "best-selling code". After as many as 12 upgrades, the Tianlai 2021 model allows more car owners to enjoy a high-quality car experience. If there is more decentralization in the configuration of the 2022 tianlai, I believe that the future market performance is immeasurable.