Hosted by Tencent News and Tencent Parenting, the 2021 Tencent Smart Parenting Annual Ceremony was successfully held in Beijing on January 11, bringing together experts and scholars in the field of parenting, maternal and infant big V, industry associations and institutional representatives, with the theme of "Journey to the Future, All the Way to Children", to analyze and discuss the current parenting environment, children's education hotspots and maternal and infant trends, and to seek valuable and innovative parenting concepts for the healthy development of mothers and babies.
Moderator: Hello everyone, this is the interview room of the 2021 TWP Tencent Smart Parenting Annual Ceremony, I am the host Xing Wenling. Hello teacher, it is a pleasure to be able to interview you here. First ask the teacher to introduce yourself to our netizens and introduce your company.
Chen Jun: Hello everyone, I am the vice president of Oriental Baby Love, Chen Jun. Oriental Baby-friendly is an old brand of the Chinese nation for 23 years, from 1998 to the present 24 years, Oriental Baby-friendly has always been committed to the early education of 0-6-year-old children. As an industry leader, we adhere to scientific theoretical research and synchronize international advanced educational concepts, so that more Chinese families can enjoy better family growth services.
Moderator: Here are a few questions I would like to ask you, what new changes and new opportunities have been brought to the maternal and infant market by the new wave of policy dividends such as "double reduction" and "three children" in 2021?
Chen Jun: In 2021, we all know that with the landing of the "double reduction" policy, our education and training industry has undergone some earth-shaking changes, but as an early education track in the infant and toddler market, I personally believe that the opportunities outweigh the difficulties, with the introduction of some favorable birth policies and parenting policies of the country and the "Family Education Promotion Law of the People's Republic of China" launched on January 1 this year, I believe that everyone is no longer so anxious about "having children" and "raising children". In the recent three-child supporting policy, in fact, has mentioned the inclusiveness and fairness of early education, with the childcare service system more and more mature, babies over 2 years old can go to school, so the infant and child care services have been incorporated into some of our country's norms, these measures actually help everyone. The policy also highlights the need to cultivate childcare services and focus on national brands. As far as the Oriental Baby-friendly is concerned, the Oriental Baby-Friendly is china's earliest national brand of early care education, after 23 years of development, it has always been regarded as the benchmark of the industry, whether it is from the brand's reputation, curriculum research and development, to service landing, has been very mature, I believe that oriental baby-friendly has a lot of extensive development space, will bring you some new development expectations.
This year, we will focus on the development of 0-6 months of family parenting and household education projects and brand upgrades to create a new curriculum upgrade, content upgrade, service system upgrade, IP upgrade. We will provide families with more parent-child education scenarios and professional content to work with parents to raise children with high quality.
Host: In the new nurturing environment, what are the new strength points of your institution in 2022?
Chen Jun: You have also found that from some of our current policies, it can be seen that the Ministry of Education has clearly pointed out seven directions that can continue to cultivate deeply, one of which refers to family education, and today's talks also discussed how institutions should play the advantages of the research direction of parenting at this time, and actively promote the guidance of family education, cultivate excellent babies at the same time, cultivate qualified parents, from selling anxiety to questioning anxiety. In 2022, Oriental Baby Love will gradually launch some of our home guidance, as well as the service concept of family education guidance, more breakthroughs in the limitations of some understanding, embrace some changes, through empowerment, so that all our partners, including our family deep learning, to iterative self, have the strength of resilient growth, to achieve long-term growth and development, we believe that the future can get some new vitality, so that user experience is the king of our survival.
At the same time, this year, we have also cooperated with the Fang Health Construction Committee and local maternal and child health hospitals across the country to pay more attention to the service concept and professional knowledge of "medical education" to bring us tens of thousands of families who love babies in the East.
Moderator: Thank you for sharing, is there any greeting for the majority of netizens and friends in the upcoming New Year?
Chen Jun: A hundred years of life, standing in early childhood. I hope that our babies and parents can enjoy a wonderful parent-child time during the Spring Festival holiday. Happy Chinese New Year to all of you in advance! Beautiful growth, all the way!
Moderator: Thank you very much, this concludes our interview, thank you.