In the elevators of some communities, you can see such a red and white sign: the upper row says do not smoke, but the lower row is advertised, and the advertising content is also suspected of violating the law. Compared with the traditional small advertisement printed in the corridor, this new type of small advertisement with the appearance of "touching porcelain" anti-smoking signs is more likely to attract attention. The reporter's investigation found that it is very simple to make such a new type of small advertisement, and those online stores that do regular anti-smoking signs on the surface can privately customize illegal advertising content, and the price is still very cheap.
scene
At first glance, it is a smoking reminder, but up close it turns out to be a small advertisement
"This anti-smoking advertisement is posted in the elevator." One second I was still lamenting that the anti-smoking propaganda in the community was doing a good job, and the next second I found myself making a big fuss. At four o'clock in the afternoon, Zhang Peng came to kaiyangli sixth district to find friends, as soon as he entered the elevator of the residential building, he noticed that a red and white sign was pasted on the wall of the elevator car, which at first glance looked very similar to the common anti-smoking advertisement in public places. But looking closely at the words above, Zhang Peng found that this is clearly a small advertisement. In addition to a small icon in the upper left corner of the non-smoking ban, the remaining part is written "provident fund withdrawal, Jingdong white strip, Huabei cash withdrawal", and the smoking ban has nothing to do with it.
Talk to friends to know that this kind of "new type of small advertisement" has been posted in the elevator for a long time, and the advertising content in different elevators is not the same. In another elevator in the building, Zhang Peng saw another advertisement, although the above line said "please do not smoke", but the bottom became "car loan loan credit, mobile phone into POS machine" and other content, next to a two-dimensional code attached, it said "sweep me with money".
Compared with the sixth district of Kaiyangli, the number of "new small advertisements" in the Baihuan Garden Community is more, and there are several in an elevator. The advertising style is much the same, the top is "no smoking" and "beware of thieves" and other content, and the bottom is the slogan. Some advertisements say "no mortgage guarantee, bank credit loan", some are "Beijing brand transfer, Beijing brand rental, Beijing brand recycling", and some are "free industrial and commercial registration", and even "one-click appointment in the same city massage" advertisement.
This new type of small advertisement will not only be posted in elevators, but also on the walls of public toilets. The content of the advertisement is also becoming more and more bizarre, some write "Beijing settled, after success and then pay" "undertake the decoration and transformation of state-owned enterprises and central enterprises, introduce project cooperation, directly reward a Porsche", and some write "academic qualifications are exempted from the exam, directly get a master's degree" and "200 points in the college entrance examination can also go to a prestigious university".
swindle
Paying money to go to a prestigious school is false, and the identity of "leader" is also false
After many attempts, the reporter added an advertising publisher WeChat that claimed that "200 points in the college entrance examination can also go to a prestigious university". Although the other party's WeChat name is "Beijing settled, central enterprises employment, cadre transfer", but also "help children to go to famous universities".
The reporter consulted as a parent, and the advertiser called himself Teacher Wang, and as soon as he opened his mouth, he was "10 million, Tsinghua Peking University is randomly selected." The reporter said that the amount is too high to bear, and Teacher Wang gave another choice, "5 million, we can also arrange a lower grade school, but there is no guarantee that we can graduate." We have resources at Tsinghua Peking University that can be taken care of in the school. ”
In order to talk in further detail, Teacher Wang asked the reporter to meet at a hotel near Peking University the next day, and said that there would be "Peking University leaders" to personally come to interview the reporter. In the hotel, the reporter first met Teacher Wang, and the "leader" arrived at the meeting. After a while, a man in his 40s came over, and Teacher Wang left a sentence of "The leader is coming, you talk slowly" and then left.
This "Peking University leader" surnamed Guo, in the face of the reporter's question of "how to pay money to Peking University", this "leader surnamed Guo" began to count the scores of the reporter's children, "The score is too low, I am afraid it is difficult to operate." ”
Seeing that the reporter was a little anxious, the other party pointed out another "bright road". "We have a professional assessment team, your child will do an assessment on our side first, and then we will train the child to see which way he can go to enter Peking University." For one evaluation alone, it costs 200,000 yuan. Later lessons are in a 1-on-1 format, and the schedule and price must be "determined according to the child's assessment." ”
Obviously, it is "collecting money to help people enter famous schools", how does it sound like training? When the reporter questioned the identity of the other party's "Peking University leader", the man surnamed Guo looked confused, "I did not say that I am the leader of Peking University, I am xx institution to do further education planning." ”
When the reporter called again to ask the previous "Teacher Wang" why he said differently before and after, the other party said in a strong tone, "Don't talk." Subsequently, the reporter came to the office site of the institution called by the "man surnamed Guo", and after asking the staff for verification, he found that the institution mainly provided competition training, but did not provide 1-on-1 courses, nor did it have employees surnamed Guo, and would not provide students with the service of "paying money to go to a famous school".
chain
The appearance of porcelain content is illegal, and the online store takes over the work privately
Whether it is true or not, this kind of propaganda is obviously illegal. Other small advertisements are not much better, "introducing projects to send luxury cars" is suspected of bribery, "set of current" is easy to carry credit black spots, "car purchase indicators under the rental name" disrupt the allocation order of passenger car indicators, and lessors may also bear responsibility because of vehicle accidents.
These contents are illegal and illegal, and the appearance of small advertisements that touch porcelain anti-smoking notice boards, how is it made?
The reporter searched for the keyword "no smoking" on an online shopping platform, and there were many online stores that could do regular anti-smoking tips. The reporter consulted 5 online stores with high sales, and it was surprising that these online stores could privately customize illegal advertising content according to customer requirements.
"I'm going to do two rows of content, the first row in the upper left corner is a no-smoking sign, next to it is written unsecured credit, and the second row is written with a white note withdrawal"... In the face of reporters' requests, 5 online stores said they could make them. Size, size, material can also be selected. In terms of price, the cheapest sticker material can be made as long as 4 yuan, PVC material is 5 yuan, and the most expensive acrylic material is 13 yuan. There are also online stores that say that if the number of customized is large, some discounts can be given.
After the small advertisement is ready, how to paste it on the wall? Online shop customer service said that no matter what the material, there is adhesive on the back, which can be pasted after tearing. Even if it is attached to the elevator car wall, the tile wall is very strong and difficult to remove.
In an elevator in Building 1 of District 6 in Kaiyangli, although there are many small advertisements in existence, it can also be seen that there have been traces of cleaning up small advertisements before. Because the adhesive is too strong, the small advertisement will still leave a "white scar" after tearing off, which is very ugly.
Expert advice
In addition to timely cleanup, the property should also improve the hardware
In the sixth district of Kaiyangli and the Baihuan Garden Community, some small advertisements will also write at the beginning: "Property warm tips, please keep the elevator clean" and "property tips, please do not smoke" and other content, followed by advertisements. Are these small advertisements directed by the property to be posted? The property staff in both communities said that the small advertisement was not posted by the property, nor was it clear about the small advertisement in the elevator, and would send someone to clean it up as soon as possible.
Property expert Lu Jungang said that this statement of property is not very responsible. "The property has a responsibility to maintain the cleanliness of the common areas of the community, and the elevator is naturally included. If there is a small advertisement in the elevator, the cleaning staff should find it and clean it up as soon as possible. "But in the community where the access control system is not well configured, it is really difficult to prevent small advertisers from entering the building to post, even if the old one is cleared, it may be possible to quickly paste the new one."
In the view of Lu Jungang, if the same small advertisement in the elevator remains for too long, the situation is somewhat abnormal. "There is also the possibility that the property's alleged ignorance is just a prevarication. The person who posted the advertisement may have contacted the property privately, paid a advertising fee, and the property turned a blind eye to this kind of thing. Lu Jungang said that if the owner of the community is deceived because of the content of the small advertisement, and the property has collected advertising fees in advance, the property needs to bear joint and several liability.
How can we solve the problem of small ads? Lu Jungang suggested that the best way is to improve the access control and monitoring system in the community, which will bring difficulties to small advertising personnel entering the building. In addition, the property can also take photos of the small advertisement in the public area, and report the photo to the urban management department, and suspend the business behind the small advertisement or other penalties. "If possible, the property can also use an intelligent Internet of Things system with face recognition, after the face information of the suspected small advertising personnel is recognized and entered, if the person appears in the community again, the property can receive the alarm at the first time."
(Original title: 10 million, Tsinghua Peking University casually selected? Small ads behind the hidden scam)
Source: Beijing Daily client reporter Mo Fan
Process Editor: u028