Observation of the 130th Canton Fair: Zhejiang foreign trade enterprises show new posture and strive to expand the international market

Canton Fair Complex. Courtesy of Cui Zhongyun

Hangzhou, October 19 (China News Network) -- The Canton Fair is the "barometer" and "weather vane" of China's foreign trade. On the 19th, the 130th Canton Fair held for the first time online and offline integration came to an end. What kind of "report card" did the exhibitors receive? What is their story with the Canton Fair? What are your feelings about the Canton Fair?

Focusing on Zhejiang, the online exhibition of Zhejiang Province (including Hangzhou and Ningbo) of this Canton Fair has a total of 11949 booths and 4944 exhibitors, accounting for about 19.9% of the total number of online booths of the national export exhibition, which is one of the provinces with larger booths in the country; the offline exhibition has a total of 4848 booths, 1537 exhibitors, accounting for about 24.2% of the total number of offline booths in the national export exhibition.

The reporter observed that this Canton Fair was held online and offline for the first time, some companies chose to participate in the exhibition online, some companies still rushed to the scene to participate in the exhibition, and some companies made concerted efforts online and offline. Among them, many enterprises have been the "old faces" who have participated in the Canton Fair for many times, and because of the development and growth of the Canton Fair, they can better appreciate the significance of the Canton Fair.

"We will selectively participate in other exhibitions according to the strategic planning of the enterprise, but we will definitely participate in the annual Canton Fair." Wei Xiaoyu, assistant general manager of Huzhou Daixi Zhenhua Industry and Trade Co., Ltd., said in an interview with reporters that since the company participated in the Canton Fair in 2004, it has gradually developed and grown with the pace of the Canton Fair. "Most of our customers come from canton fairs." It believes that the Canton Fair is also an excellent "window" for enterprises to meet old customers.

Under the new development pattern of "double circulation", in addition to continuing to expand the international market, the company also focuses on the domestic market and has invested more than 20 million yuan (RMB, the same below) to develop some products. Wei Xiaoyu introduced that this offline exhibition, the company turnover reached more than one million yuan, in addition to the new contact with eight foreign high-quality customers, follow-up will further communication and docking, promote cooperation.

Founded in 1995, Wenzhou Jinma Stationery Supplies Manufacturing Co., Ltd. is an innovative enterprise integrating R&D, production, trade, information and service, and its production of various stationery supplies are exported to more than 60 countries and regions in Europe, America, Australia, Southeast Asia and so on.

The company is one of the online exhibitors of this Canton Fair. Zhang Yi, head of foreign trade of enterprises, told reporters that enterprises have participated in the Canton Fair for many years, and for enterprises, the Canton Fair is an excellent platform for maintaining old customers and displaying corporate image.

From the meticulous preparation and deployment of exhibitors before the start of the 130th Canton Fair, it can also be seen that enterprises attach great importance to the platform of canton fair.

In order to better "meet" the 130th Canton Fair, two months ago, Wang Jiao, brand design director of Crown Investment Group Co., Ltd. in Jinhua, Zhejiang Province, and the team began to prepare: to purchase new live broadcast equipment, equipped with live broadcast staff, business personnel, and select more than 300 exhibits...

It is understood that Crown Investment Group started with power tools and is committed to providing one-stop services for global hardware tool manufacturers and distributors. "Offline, we arranged 4 booths, sent 4 business personnel, 3 live broadcast related personnel, and 2 technical coordinators. Online, we have set up a live broadcast team of 3 people to introduce products to customers 24 hours a day in the form of live broadcast + recording. Wang Jiao said.

For many foreign trade enterprises, the canton fair platform allows enterprises to present the latest posture and actively explore the international market. As many companies have said, they will continue to participate in the Canton Fair in the future. (End)

Source: China News Network