The New Year is coming, and in order to welcome this traditional Chinese festival, various mobile phone brands have launched Customized Products related to the New Year to increase sales. For example, OPPO launched the OPPO reno7 New Year Edition, Huawei launched the WATCH GT 2022 Tiger Year Limited Edition and so on.
Apple is no exception, launched the Year of the Tiger Gift Guide page, which has a variety of Chinese New Year gifts selected by Apple for everyone. However, the content of this page has attracted a lot of controversy, first apple replaced the logo with a combination of tiger and apple, this logo looks very incongruous, feels like a dog, like a cat and like a mouse, is not like a tiger. After all, in the eyes of our Chinese, the tiger is to be tall and mighty, and it has nothing to do with this cute pet shape. So I think that such a logo, like Apple's copywriting, is not designed by Chinese, and does not understand Chinese culture at all.
There is no harm without comparison, look at the shape of Huawei's New Year's customized version of the watch, the tough shape with the tiger head design of the tiger tiger, this is the tiger image in our hearts. In contrast, Apple's design is outrageous.
On the AirPods customized version, there is also a tiger logo printed under the charging indicator, but although this logo is still very "cute", not "tiger", but at least compared with the logo just now, it is not so weird, at least I can personally accept such a tiger shape.
The main reason why a logo can cause such a big wave is that Apple has become a rotten street, and the appearance ID of Apple products will not change for several years, so Apple users hope to start a different design. In fact, such a demand for third-party custom manufacturers can be solved, The Aiding Family has been focusing on Apple customization for several years, for the New Year gift craze, the Aiding Family launched the Apple Watch S7 exclusive modification kit, so that the appearance design of the S7 watch has undergone earth-shaking changes!
As can be seen at a glance, the design of the kit has changed the rounded shape of the original watch and adopted a design concept similar to Richard Miller's mechanical wind and metal wind. And the elements of formula racing are integrated into the design, fully considering the ergonomics, on the basis of good looks to ensure the comfort of the human body.
As a retrofit kit, strength and weight must be considered. The case is made of carbon fiber made of NTPT thin layer composite technology, which is light and strong, has a very high-end texture, and has a very good durability.
The core bridge and parts of the case are all made of grade 5 titanium alloy, and the reason why stainless steel was not selected was because the stainless steel was less hard and too heavy. But the biggest disadvantage of titanium alloy is that it is difficult to process, so Apple has been using stainless steel as the material of watches and mobile phones.
In order to apply titanium alloy to watches, The Aiding family spent hundreds of hours adjusting the machine, and each product took several hours to process, and the scrap rate reached between 50% and 70%. Due to the difficulty of processing, this product can not achieve mass production, and there are currently 500 sets of customized quantities.
This kit is priced at 8988 yuan and does not include a watch. For those pragmatists, it is obviously not worth buying, but for those who have gift-giving needs, such a kit can have both the shape of Richard Miller and the functionality of the Apple Watch, which is definitely the best choice to make people shine!