Now many people have more than one mobile phone, especially if the family uses different mobile phones, it is likely that the charger can not be adapted, so there are often many data lines with different interfaces at home. For this phenomenon, the Ministry of Industry and Information Technology said that it will promote the unification of electronic product interfaces, and this move, how will Apple look at it?
The Ministry of Industry and Information Technology promotes the unification of electronic product interfaces
Every year, major mobile phone manufacturers will release new products, generally equipped with chargers and data cables for consumers, and even some will be equipped with a pair of headphones. However, due to the different charging interfaces of major brands, many consumers also complain that the data cable cannot be used universally.
In this regard, the Ministry of Industry and Information Technology of the People's Republic of China has made it clear that it will continue to promote the unification of charging interfaces, and it will be implemented in accordance with the unified standards of the state. Obviously, this has also attracted the attention of the state, and the relevant departments will inevitably do it as a very important thing in the future. It is conceivable that the major mobile phone manufacturers in the future should change and try to use a unified interface.
At present, most of the newly launched Android mobile phones in China are configured with Type-c interface, which can basically be universal, as to whether it is fast charging and flash charging, there is a difference. When a number of mobile phone manufacturers are implemented in accordance with the standard, Apple's charger has always been different from the domestic one, and in the 2020 mobile phone sale, it said that it would not distribute the charger again.
Apple a charging cable 145 yuan
When the iPhone12 was released, everyone could know that Apple would not deliver chargers, explaining that this was conducive to environmental protection. On the one hand, the charger is reduced in the overall configuration, but on the other hand, the corresponding charger is sold on the official website and major platforms, and the price is not cheap.
Through the Apple sales official website can be seen, the price of a data line is 145 yuan, a charging adapter is also 145 yuan, if it is the first time to buy Apple products of consumers, it is bound to buy a mobile phone, and then spend 290 yuan to buy a set of charging equipment. A consumer is 290 yuan, so according to the huge group of Apple users? That would be a lot of money.
In stark contrast to this is Xiaomi, which has said on the extranet that starting from Xiaomi 10Lite, the use of plastic on the packaging box will be reduced, and the amount will be reduced by 60%. But users still enjoy all the accessories and also give away a transparent phone case.
In comparison, Xiaomi only reduces the use of resources on the packaging box, but in the product, the user's experience will not be discounted. In contrast, apple's so-called explanation of protecting the environment and reducing waste of resources is a bit far-fetched.
So, if the Ministry of Industry and Information Technology really implements unified standards in China, how will Apple choose?
Apple's choice
In fact, on the one hand, Apple is known as environmental protection, but on the other hand, it is still selling charging equipment, which also makes many people have negative emotions about Apple. If there is a determination to protect the environment, it should unify the charging port, truly consider for consumers, and maybe it can be more popular, but this practice of covering the ear and stealing the bell has made many consumers lose their good feelings for Apple.
So apple doesn't replace the Lightning interface, just to make money for the retail sale of charging devices? In fact, it is not, they added a chip to Apple, if it is not apple-certified charger even if it can be plugged in, it may not be able to charge.
This is equivalent to Apple applying for a patent for its own charging technology, and other third parties who want to access it have to pay Apple. After Apple's permission, then the charging device produced by a third party can charge the mobile phone. Many third parties can only pay the certification fee to Apple in order to sell.
In terms of market share, Apple should also know that the Chinese market is very important for them. For example, the iPhone13 released in 2021 has reached sales of $14.563 billion in China, accounting for 18% of Apple's total revenue.
It can be seen that Apple's domestic market is very huge. If they cannot be implemented in accordance with the country's unified interface standards in the later stage, they will also face heavy losses.
In fact, not only domestic, the European Union has long required a unified charging interface, mainly used in mobile phones, tablets and computers and other equipment. When the European Union asked Apple for unification, Apple explained that it was not environmentally friendly and would be detrimental to innovation. But in essence, Apple's works in recent years have nothing innovative.
On the whole, Apple's side is the sky-high profits, on the other hand is the pressure from various countries, how Apple will choose is still unknown.