Author / National Day
In the wake of reasoning games such as script killing and room escape, this year's reasoning variety show ushered in a small blowout.
In addition to the comprehensive N-generation reasoning programs such as "Star Detective" and "The Great Escape room", major platforms have made efforts in reasoning variety shows.
iQiyi has "Detective Detective", "Strange Script Shark", "The Last Winner", "Destiny Planning Bureau", Youku has "Play Ticket Big", "Show Up The Suspect", Mango TV has "Shining Detective Family" and "The Law of the Game", and Huya Live has also launched a "Good Tiger's Chamber" to follow the wind.
Among these innovative variety shows, "Detective Detective", "Strange Script Shark", "The Secret Room of the Good Tiger", and "The Last Winner" have been broadcast one after another, and "The Last Winner" has been broadcast to the second period.
Previously, "Ming Detective" as a popular blockbuster program explored a piece of survival soil for reasoning variety shows, and led to the smooth development of the chamber of secrets reasoning variety show "The Great Escape room", as well as the spin-off program "Detective Academy in the Name of the Star Detective" broadcast for four seasons. This year's reasoning variety show "hot hit" flowers who landed, with a show to meet the audience, the results are also waiting to be released.
From the perspective of the program, each program launched has its own characteristics, whether it is the content concept or the theme expression, fully achieving diversification and vertical parallelism.
However, judging from the audience feedback of the broadcast program, the reasoning outlet seems to be excessive, but in fact, the performance is not satisfactory.
Is it difficult to achieve that the reasoning variety show is a "fake outlet"?
Have ideas, have copyrights,
Domestic reasoning variety shows are still not playing well
After "Ming Detective" and "Secret Escape", creators who look at the gap in this type of market take this opportunity to inspire unlimited inspiration, and integrate games such as script killing, secret room, and werewolf killing into variety shows, and upgrade and innovate both in form and content.
After several consecutive programs are broadcast, it can be found that the blank value of reasoning variety shows is not within reach.
Taking "Detective Meng" as an example, the program found Star guests such as Sun Honglei, Sha Yi, Huang Zitao, Yang Di, Song Yaxuan, Na Ying, Yang Zi, etc., and the luxurious lineup formed the "Meng Detective Family", which integrated the film and television plot through real-life restoration, adaptation, and crossing, and set up puzzles in the plot to make the guests find the truth.
There are funny and emotional cards in hand, the reasoning attribute of "Detective Detective" is relatively weak, although the star guests and the theme of the program are blessed, most of the topics derived from this show revolve around "feelings", such as Sun Honglei's recognition of the group performance of "Latent" on the show, and then such as the six-year-old child vigorously outputting the shooting details of the 86 version of "Journey to the West" on the show.
The sensational content and the emotional cards of the star guests did not lay a more far-reaching impact on the reasoning variety show of "Detective Meng", but the content of the program was too similar to the style of "Ace to Ace", resulting in innovation not being prominent and poor reputation.
Having topics to maintain popularity and no content to promote the circle is a challenge that multi-file reasoning variety shows are facing.
On the recent hot search, there is a place for "The Last Winner".
Honored to be on the list is the #Li Yifeng Guan Xiaotong Qin Xiaoxian live drama # topic, facing the task link provided by the program, the three star guests responded to the NPC's cross-examination, in order to smoothly pass the customs, improvised performance to solve the dilemma and smoothly enter the next link.
From the perspective of topic discussion, each episode of "The Last Winner" has derivative topics rushing to the hot search list, and related topics often use star guests to pull the topic of the program, and the discussion heat completes the basic amount of topics in the variety show. However, from the perspective of word of mouth, the "The Last Winner" program itself has some shortcomings.
As a reasoning theme variety show, "The Last Winner" vigorously emphasizes the attributes of reasoning, and uses rich storylines and cases to set up difficult puzzles for star guests, but still faces basic problems such as "not enough brain-burning" and "weak reasoning logic".
It is reported that "The Last Winner" purchased the copyright of south Korea's popular reasoning variety show "The Prisoner is You", and the program has a Korean team to join the co-production. However, from the current broadcast effect, the topic derived from "The Last Winner" revolves around the star guests, and the entertainment is often greater than the reasoning theme itself.
Although most netizens praised resident guests such as Li Yifeng and Guan Xiaotong for their great reasoning ability and logic, most of the discussion sources had fan attributes. Douban comments show that there are not a few netizens who complain about the weak reasoning ability of the program, and some people suffer from the "boring" of the program, and hate the frequent implantation of program advertisements, which affects the viewing experience.
Obviously, there is copyright and a mature team in hand, but whether it is "Meng Detective" or "The Last Winner", it may be difficult to really open up multiple circle audiences, leave a classic story series like "Star Detective", and establish IP recognition.
How to engage in reasoning variety shows?
Judging from several reasoning variety shows this year, the internal volume on innovative content and different program models has been very intense.
For the audience, reasoning variety shows are subjects with high thresholds, and because of the program's setting of detective, reasoning, and puzzle solving, scripts of different difficulties reach different circles of audiences.
The current program has a clear division in terms of content settings according to the different acceptance of the audience.
"The Last Winner" and "Strange Script Shark" have strong reasoning attributes and strive to meet the viewing experience of high-level players, which shows that the script effect needs to achieve hardcore reasoning, strong brain-burning, and cater to mature player audiences.
In contrast, the audience players targeted by "Detective Detective" are more popular and popular, and the program emphasizes funny and light reasoning, supplemented by film and television IP plots, and the audience that can be targeted is not limited to speculative game lovers, but more suitable for all ages.
Through the broadcast of domestic reasoning variety shows such as "The Last Winner", "Star Detective", "The Great Escape room" and other domestic reasoning variety shows, the elements of reasoning variety shows have been very clear:
On the one hand, brain-burning reasoning plots are the key to keeping the audience interested.
The N generation of "Star Detective" and "The Great Escape room" continues to attract audiences, keeping the basic "reasoning" element in reasoning and room games, paying attention to the search for clues and the mining of reasoning logic, and although the threshold is high, it completely "caters" to the circle audience.
At the same time, it is not only necessary for the audience to experience the brain-burning and stimulation of reasoning, but also to immerse themselves in the plot and enjoy the feeling of playing the game, but also to enter the drama for the plot and strengthen the sense of experience.
"The Last Winner" captures this core, such as setting the clue of "Mysterious Man X" through the whole process, presenting the effect of a drama-chasing variety show and pushing the audience to trace the source of the plot.
The variety effect of "Detective Detective" is greater than reasoning, and the program contains a large number of funny game elements such as "Ace to Ace", which is relatively insufficient in reasoning, cannot deeply meet the needs of reasoning enthusiasts, and is more suitable for entertaining the audience as a simple multi-entertainment program.
In addition, it is also very important for reasoning variety shows to find the right guests.
Domestic variety shows never lack star guests, no matter what kind of theme, the star guests found in the program are like stars, and the age spans from after 70 to 00.
However, it is easy to make up a number of variety shows, but it is difficult to achieve both "reasoning responsibility" and variety show sense, which requires stars not only to have a sense of variety, but also to exert their wisdom in the reasoning process, to kill the script, escape room and other games with ease, to find their own identity to play, and to drive the content of the program forward.
For example, "Strange Script Shark" has Wang Yuan, Qin Hao, Wei Daxun, and Jin Jing for reasoning experience, but the guests who can play with the brain hole, show reasoning ability and variety effect are not prominent.
Reasoning variety shows to go out of the circle, and other theme programs generally use star guests to drive the topic of the means can no longer drive the audience into the pit. Most shows have learned to launch a "god version" created by professional players to meet the diverse needs of different audiences. But this does not solve the problem of poor positive film performance.
After all, entertainment is the mainstay, the audience pays attention to the immersive experience of reasoning, rather than the game testing process of the star guests, especially, the reasoning game can most expose the IQ, if the fool learning is staged at this moment, how can the audience pay?