"When I woke up, the Internet was full of pictures of me
The caption also said that I was 'Zhang Ailing's grandmother'"
A Beijing netizen encountered such a situation
"The Great Speechless Event"
On January 14, Ms. Pei, a Beijing netizen, posted on Weibo that in January last year, she had collaborated with stylists and photo studios to take a group of art photos. In the photo, she is holding her hair in a bun, dressed in a period costume, and smiling lightly and demurely.
"At that time, I was working as a model to help my friends. I only posted photos in my circle of friends, and the photo studio also posted them online last year, with my authorization and permission, this matter has been a year..." Ms. Pei said, unexpectedly, starting from the afternoon of the 13th, she has received feedback from friends one after another, saying that the photos have been stolen and forwarded by many people. Without exception, the caption says that in the photo is Li Hongzhang's second daughter Li Juling, that is, "Zhang Ailing's grandmother".
Almost all of the copywriting of these marketing numbers is you copy me and I copy you, but many of the publishers are big bloggers with more than 100,000 or 200,000 fans, and some videos have nearly 40,000 likes.
Ms. Pei said helplessly that now searching for the keyword "Li Ju Lotus" on Weibo, she found that there were too many people in the picture to fraudulently use her photos. "It's only a small part of what I can find, and it's outrageous that other places don't know how my photos will be used!"
The reporter inquired that the photo studio published this photo of Ms. Pei on its Weibo on April 6, 2021, and wrote that the photo was "a series of portraits of the late Qing Dynasty theme photo studio that was created by a friend who is also keen on restoring the makeup of Qing Dynasty characters." "When my friend became Grandma Zhang Ailing, these marketing numbers are really hard to say." The photographer who took the photo for Ms. Bae said.
In fact, the photo of Li Ju lotus should be like this ↓↓↓
Netizens commented: "The marketing number did not find the so-called Grandma Zhang Ailing, is the photo pixel higher than Zhang Ailing's?" ”
Some netizens even felt angry and funny, and Ms. Pei began to play with the terrier.
At present, Ms. Pei is collecting retained evidence and contacting people who fraudulently used her photos to post false information to delete the photos and stop the infringement. Bloggers have apologized to Ms. Pei on Weibo and deleted photos of Ms. Pei they used. The platform also shows that it has dealt with the rumor-mongering content and punished the relevant accounts.
Peng Yanjun, a lawyer at Beijing Changhong Law Firm, said that according to Article 1019 of the Civil Code, portraits of portrait rights holders may not be made, used or disclosed without the consent of the portrait rights holders. These publishers publish their photos online without Ms. Pei's consent, which is an infringement of Ms. Pei's portrait rights, and may even be suspected of infringing her right to reputation, and Ms. Pei can claim to stop the infringement and compensate for losses.
In this era when traffic is king, a large number of marketing numbers came into being. All kinds of false and exaggerated information fills the screen, and this kind of joke about history and attract people's attention is no longer strange on social platforms. Since the rise of the media, many individuals and institutional marketing accounts have obtained fans through operation and have the influence of the media, but they have an extreme lack of media norms and ethics, and have no sense of responsibility for the remarks they publish. However, the Internet is not an extralegal place, rumor-mongering is by no means zero-cost, and rumor-mongering and infringement will certainly pay a heavy price.
Source: China Youth Daily