"The First Incense", directed by the famous Hong Kong director Hui Anhua, adapted from Zhang Ailing's novel of the same name, is being screened, but the box office and word of mouth are very poor.
Douban gives 5.6 points, cat's eye and Taobao tickets are also 7.5 points and 7.3 points, this score is already very low, the general reputation of good movies are above 9.5 points, so "The First Burning Incense" can not get the audience's recognition and love itself The problem is still in the movie, not because the publicity is not in place, because Zhang Ailing's IP can still attract many people who like the old Shanghai culture.
Netizens summed up the failure of the film, thinking that it was two points, the first director Xu Anhua did not understand the meaning of Zhang Ailing's work, so the taste that came out was different, followed by the actor's choice to fail.
The 74-year-old Xu Anhua knows more about the Hong Kong customs and customs where she has lived, which is unforgettable, so these films she made are easy to trigger audience empathy, but her cross-regional films are really not good, before the director Xie Tingfeng and Zhao Wei starred in "Jade Guanyin" Box office reputation fell sharply, this is the actor's choice is a failure, can not surpass the drama version. There is also the "Golden Age" she directed that it does not feel deep enough, floating on the surface, and later directed Zhou Xun's "When is the Bright Moon" The performance method is very plain, there is no splash, and it is easy to forget after watching it. If a work fails to leave a memory for the audience, it means that the work itself is not attractive enough.
Films directed by Hui Anhua such as "Day and Night in Tin Shui Wai", "The Thief of Years" and "Sister Tao" that show the life of the underclass in Hong Kong are very good, because she is familiar with it, so she can perform very thoroughly and impress the audience very deeply, but her cross-regional director's scenes are really not bad.
Netizens think that Xu Anhua did not understand Zhang Ailing refers to her own words, can not understand Zhang Ailing, has directed Zhang Ailing's works adapted "Love of the Fallen City" and "Half Life" The response is not very good, Wong Kar-wai and Guan Jinpeng's Shanghai works, very their own characteristics, but Xu Anhua can not grasp the pain points of Zhang Ailing's performance, dissected not neatly enough, not deeply rooted in the hearts of the people, leaving no traces. It is believed that as a director, she did not stitch the plot perfectly as a bystander, or even slightly rough.
The failure of the casting is also the reason for the movie to pull the crotch, Peng Yuyan played by Qiao Qiqiao is not such a person who looks like a bodybuilding coach, first of all, this role is a mixed-race, very white, fragile and not responsible, very scum, a little thin and cool decadent, not a big young master, he is raised by a woman, so there is a sense of handsomeness. Peng Yuyan is a muscle, the skin is bronze, and the difference between the character and the character is very large, so this is a competition with Zhang Ailing, and does not show the sense of the times of Qiao Qiqiao.
There are also people who think that Mrs. Liang, played by Yu Feihong, was also unsuccessful, Yu Feihong is indeed very beautiful, but her accent is not standard, although she has lived in Hangzhou, but most of the time is in Beijing and other places, so her Shanghainese is not very authentic. The candidates recommended by the netizens are Wang Lin and He Saifei, and since Wang Lin has played many similar roles, He Saifei performed better. Yu Feihong is not evil enough, and his temperament is too positive, so he cannot substitute for it.
Netizens think that Ge Weilong, played by Ma Sichun, is also puzzling, neither charming, nor the ability to have a fatal attraction to men, inexplicably having a good feeling for Georgie Joe, and then loving to death and living, these plots are not convincing, Ma Sichun's performance is too strong in some places.
Some netizens also think that the first director of the film is not Xu Anhua, Xu Anhua took over later, whether it is the first director or not, who is responsible for the director, Xu Anhua is destined to be a back pot man, can not run. Some netizens believe that the actors in the movie are speaking the dialect of Tiannanhaibei, there is no unified language, either speak Shanghainese, or cantonese, it is estimated that there are Taiwanese, Beijing, Shanghainese and so on.
Xu Anhua is 74 years old, not so much energy hard to carry, a film casting failure is doomed to lose a lot of fans, if the performance is good may also be overturned, but at present it seems that Zhang Ailing's delicacy and profundity has been ignored by Xu Anhua, of course, there are also netizens think that Zhang Ailing's novel is difficult to adapt, may not have literary skills and directing skills of the director, it is difficult to successfully put Zhang Ailing's work on the big screen.
"The First Incense" box office is currently less than 30 million yuan, if the production cost is 100 million, to box office 300 million to protect the capital, then the film may face a huge loss, the casting is a failure, counting on the award is not meaningful, after all, the loss gap is very large. The film market is still very difficult, basically only blockbusters can be sold, and general literary and art films are basically cannon fodder, not very brilliant.
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