Image source @ Visual China
Text | Phoenix.com Technology
Internet players, who are accustomed to cutting young leeks, swing their scythes at the elderly.
Recently, a single chef over half a hundred years old spent a lot of money on the Laiyu App. Fu Daqiang told Phoenix Network Technology that after he saw the advertising content of "come to meet and chat a few times, there are beautiful women who take the initiative to chat with you", he registered to meet the account, but he did not expect to send money for every word on this software.
There are not many middle-aged and elderly people like Fu Daqiang who are induced to pay money by dating apps. Previously, the Yinzhou court concluded a social App fraud case, the company involved in the case screened single men of about 50 years old through the social App as the target, packaged the salesman as widowed women to chat with them, and then lured these men to the live broadcast room to charge money and tips, and defrauded more than 400,000 yuan in half a year.
Under the guise of "dating", it is a common way for some social apps to take money from middle-aged and elderly people. In the past two years, with the further popularization of smart devices, online dating communities and dating apps built around the elderly have emerged in an endless stream. There are many softwares, full of paid recharge, vulgar advertising, induced downloads and other chaos.
What are the routines for dating apps that target middle-aged and elderly people?
Compared with the younger generation who have long been exposed to the Internet, the silver-haired people who do not have deep access to the Internet have a deeper interest in the virtual network world, and even the elderly are addicted to it. In the context of the peak of mobile Internet traffic, some Internet companies have begun to play the idea of the elderly in order to obtain increments.
Tempted by traffic and money, some apps began to hunt the elderly. Among them, there are pig-killing plate dating software specially prepared for single elderly people, there are some information communities that rely on vulgar content to attract people's attention, and software that induces the elderly to invest in financial management with false information.
Phoenix Network Technology found that casually open an application store to search for the keyword of "the elderly", you can appear more than ten middle-aged and elderly community platforms such as Leisure Island, middle-aged and elderly life, chain old life, lao lai, red pine, even dad, inch grass heart, etc., involving type information, dating, pension and so on.
(Pictured: The app store's search page with the keyword "seniors.") ）
Among them, the number of middle-aged and elderly dating and marriage apps is the largest, and some apps have problems such as inducing payment and vulgar information.
After the experience of Phoenix Network Technology, it was found that some Apps such as Laiyu and Fun Island were under the banner of "strict review of dating objects, true and reliable information", in fact, as long as you enter the mobile phone number, you can register, and the follow-up can improve the information, and the system does not verify the height, income, age and other information.
In addition to the lax review, platforms such as Laiyu and Fun Island have also been accused of inducing the elderly to pay.
Wang Zhen, a 44-year-old programmer, told Phoenix Technology that after registering an account with the App as a man, even if he did not upload avatars, occupations and other information, there would be many "beautiful women" who took the initiative to chat with him.
But he then discovered that when he wanted to chat with a woman, he was charged for messages. Even if only one word is sent, the system will pop up the charging message: "The message charges 8 gold coins / article, the message is free after paying attention to each other, and the other party will refund the gold coin if you do not reply within 2 hours."
(Pictured: Come to meet the APP chat conversation gold coin charge.) ）
At first, Wang Zhen thought that this was the only one person to chat with, but then he found that there was also a charge for chatting with other women.
He told Phoenix.com that he could also set the fee, but no matter how many messages the woman sent him, he did not receive gold coins. "Chat is to charge money, 6 yuan can buy 42 gold coins, 98 can buy 686, chat can not last two minutes on more than a dozen pieces."
Leisure Island, middle-aged and elderly life apps have the problem of needing to recharge the membership fee for chat. The Fun Island platform has a blind date corner, and users who want to increase their relationship with interested parties must send flowers, and send flowers have to pay membership fees. However, there is no need to pay to chat in this blind date corner.
On the middle-aged and elderly life App, if you want to chat with the opposite sex, you need to register as a member first, and the membership fee is 128 yuan a month. For this situation, the middle-aged and elderly life behind the company Hangzhou every time the technology staff responded to Phoenix Network Technology said that because the platform has a blind date service, customers want to actively chat need to recharge members, passive chat is not needed.
(Pictured: Middle-aged and elderly life APP prompts recharge members to chat.) ）
The chat attendants are mostly married women who earn thousands of yuan a day
This kind of App, which is known as "real dating and fast single off", provides a variety of choices for many widowed and single middle-aged and elderly men, but there are also many hidden routines. Female blind dates and dating partners on many platforms are likely to be part-time married women or chat attendants.
Wang Zhen, a programmer who had registered an account on the App, found the clue. "A lot of chat partners' avatars are marked with the word real person, which is a bit deliberate. After the exchange, you will find that the content of their speech is similar, which makes people have to wonder whether they are real people in the end. ”
Out of curiosity, Wang Zhen has also registered an account with a female identity, and few men have taken the initiative to chat after the registration is completed. He also stumbled upon the stricter process of registering an account as a woman than as a man.
Wang Zhen's suspicions were not unreasonable. Previously, netizens broke the news that some dating apps recruit part-time jobs and train salesmen, including speech guidance, gift unlocking skills, etc., training content includes "to take the initiative to chat with men, and guide your friends, increase intimacy, the higher the intimacy, the more gifts are rewarded." ”
It is reported that some part-time staff only need to simply train chat skills, plus image packaging can reap a lot of money, and some accompaniment staff can earn thousands of yuan a day.
But these are not easily achieved, requiring male chat replies to voice chat for 1 yuan and text chat for 0.0008 yuan. Under the step-by-step temptation of the chatter, these single middle-aged and elderly men did not hesitate to recharge tens of thousands of yuan.
What's more, the salesmen of some platforms also guide middle-aged and elderly people to transfer money privately, buy lottery tickets, invest in financial management, and defraud large amounts of money by adding friends.
Previously, Zhengzhou, Henan Province, announced a case of a gang using marriage and love apps to defraud middle-aged and elderly women.
According to the information released by the Sun Mountain Public Security Bureau, the criminal gang used the marriage app plus middle-aged and elderly female friends to deceive middle-aged and elderly women to buy lottery tickets on a specific website on the grounds that "their daughters found a home and wanted to buy lottery tickets to share joy", and defrauded more than 200,000 yuan of funds.
Lawyer: The platform is suspected of inducing If the information of the chat object is not true, it is fraud
Phoenix Network Technology learned that in addition to coming to meet, leisure island, middle-aged and elderly life, similar suspected of inducing payment is also suspected of inducing singles in the same city, honeymoon and other Apps.
It is worth noting that the same city single, honeymoon and other Apps can not find the developer, nor on the app store shelves, these two types of apps rely on acquaintances to recommend or advertising to share downloads, recommended downloads and successful registration can get 20% of the recommendation revenue.
A research and development source in Beijing told Phoenix.com That the app recommended by such acquaintances began from the development and design, that is, thinking of rapid harvesting, and has been walking on the edge of the law.
Regarding the paid chat situation of the dating app, Peng Haozhen, a practicing lawyer at Beijing Jingshi Law Firm, told Phoenix Network Technology that if the dating app has the fact that it tempts the elderly to consume impulsively, or even guides private transactions, it is a violation of the law and has already violated the advertising law.
Zhao Zhanzhang, deputy director of Beijing Yunjia Law Firm and legal counsel of the Credit Evaluation Center of the Internet Society of China, said that if the "beautiful women" who actively chat with users are real, including the identity is real and the need to make friends is real, and users need to recharge to buy gold coins or buy other value-added services, this business model is not illegal. Although there is a suspicion of inducement, as long as the marketing method is legal, its purpose is also to attract consumers to buy products or services, which is not illegal.
"If this kind of 'beautiful woman' who actively chats with users on the dating platform is not real, then this situation is suspected of defrauding consumers." Zhao Zhanzhan said.
Phoenix Network Technology calls each other on platforms such as Laiyu, Leisure Island and other platforms for paid chat, information review and so on. The staff of Beijing Erudite Discernment Technology Co., Ltd., the company behind Fun Island, said that there was no inducement to pay; the company that came to meet did not answer the phone.
According to the information of Tianyancha, laiyu registered company is Beijing Yicheng Yunhai Technology Co., Ltd., which was established on May 25, 2020, the legal representative is Li Le, and its business scope includes Internet cultural activities, Internet information services, radio and television program production, etc. Li Le is an executive director and manager of the company, and there is another dating app among the five companies under his name, as well as a live broadcast service company.
The Fun Island community was developed by Beijing Erudite Discernment Technology Co., Ltd. According to the information of Tianyancha, Beijing Boxue Ming discernment Technology Co., Ltd. was established on May 17, 2019, the legal representative Tian Fanjiang, the company has a family social platform such as bar bar.
(Photo: Equity information of Beijing Boxue Mingyi Technology Co., Ltd.) ）
It is worth noting that Tian Fanjiang is the former chairman of Lily Network, the CEO of The Small Two Marriage Bo Network, which has 8 companies; the company's director Hao Wei is a partner of Yunjiu Capital, which is a venture capital fund, which has invested in projects such as squirrel spelling and oil network.
(Photo: Tian Fanjiang, legal person of Erudite Discernment Technology Co., Ltd.) ）
The Middle-aged and Elderly Life App is developed by Hangzhou Capital Technology Co., Ltd., and has received angel round financing, and the founder of the company is Zhang Fujun. According to the information of Tianyancha, the company operates a social and life platform for the middle-aged and elderly, mainly providing information, circles and services related to the elderly living and elderly, and is suspected of many disputes over the right to disseminate information networks of works.