A few years ago, the gold market heated up young people became the main buyers

"Hello, please look at this one" "This is not bad, or is it?" ”...... Recently, the reporter visited and found that with the Approaching Spring Festival, the Nanjing gold jewelry market has gradually heated up, and many people have chosen to add gold at the end of the year, among them, the young people who once thought that gold "old soil" is "really fragrant" and has become the main force of gold consumption.

At noon on the 13th, the reporter visited the Xinjiekou Central Shopping Center and Nanjing Xinbai and saw that although it was a working day, there were many customers who came to the gold store to select gold jewelry. A staff member of a gold store in the central shopping mall told reporters that near the Spring Festival, the sales of gold jewelry were very prosperous, and the weekend was too busy to eat.

In the gold shop on the first floor of the new hundred, the reporter saw that the New Year jewelry related to the culture of the Year of the Tiger was placed in the most conspicuous position in the store. Many young people carefully select at the counter. Sun Qiang, who works in a foreign company, accompanied his girlfriend to try on it, while telling reporters that he and his lover were ready to get engaged at the New Year, and this time they were ready to choose a pair of rings and two strings of transport bead bracelets. At another gold shop, Ms. Huang, a citizen, was picking out bracelets, "I have been busy for a year, and I am going to buy a bracelet for myself and one for my mother." ”

Statistics show that at present, three-quarters of the customers who spend gold are between the ages of 25 and 35, and family-style consumption has become the mainstream of pre-holiday consumption. The 2021 China Jewellery Market Retail Terminal Trend Insights also show that consumers aged 25 and under spent more on jewellery last year than in 2019. It is understood that compared with the middle-aged and elderly, the consumption habits of the younger generation for gold are different, and the style, craftsmanship and culture are the highlights that can attract them.

In addition to the driving effect of the Spring Festival on gold consumption, the recent fluctuations in gold prices have been relatively stable, which is also one of the main reasons for the pre-holiday gold market heating up. The reporter visited several gold stores in a row and found that the current gold price is about 475 yuan / g to 483 yuan / g, superimposed on the end of the year and the anniversary of the mall and other activities, the final price is about 417 yuan / g to 440 yuan / g.

The reporter also noticed that "one-price" gold jewelry is often "recommended to see" by the clerk. However, when some merchants sell "one-price" gold jewelry, not only do not mark information such as gram weight, but also the exchange standards of each gold store are different, some are exchanged according to the original price, and some need to be discounted by 20% first. A gold shop staff said that even if it is just bought, turn around and feel that it is not appropriate to exchange the goods, you also have to give a 20% discount and then change, that is, you need to bear 20% of the depreciation fee first, "even if you just bought, you still have to calculate depreciation." The clerk said. It is reported that for the "one-price" gold jewelry exchange, there is currently no relevant standard in the industry.

Relevant experts suggest that when buying gold jewelry, the public should try to buy it in a regular and legal large shopping mall or specialty store, pay attention to the jewelry mark, and ask for and retain jewelry appraisal certificates, invoices and other bills. When buying "one-price" gold jewelry, be sure to ask for weights and exchange details.

Source: Nanjing Daily