Red Net Moment, January 14 (Reporter Tang Pinhui) All the way to the setbacks and challenges of 2021, is about to pass, at the turn of the year, indulge in the roar of the tiger "whistle", all sadness and frustration, will be released. On the evening of January 14th, Budweiser and Hunan RedNet jointly created the "Tiger Xiaoshengwei Red Together" art static exhibition was officially launched in the southwest square of Changsha IFS International Financial Center, issuing the first "whistle" of the Year of the Tiger, which will accompany the citizens of Changsha to enter the Year of the Tiger.
Zhong Wei, general manager of Hunan Shunxing Sugar and Wine Changsha City, Liu Shengsheng, regional sales manager of Budweiser Changsha, and Yang Yong, general manager of Hunan RedNet Media Co., Ltd., attended the launching ceremony and sounded the first "red luck drum" to officially light up the "tiger roaring and red together".
Throughout the ages, the image of "tiger" implies the yearning of human society for nature, and "whistling" is like a tiger and like the wind, which is the expression that is closest to natural nature and most suitable for the heart. To this day, "whistle" still symbolizes a broad and unworldly attitude towards life, and I "whistle" therefore I am.
The static exhibition "Tiger Xiaoshengwei Red" is a 7.2-meter-high artwork with "Chinese Red" as the main color.
At the launching ceremony, with the sound of the red drum, the entire static exhibition was lit up, and the bright red color immersed the entire May Day business district in a festive and peaceful atmosphere, becoming a landmark during the Changsha New Year.
"Tiger Roaring And Red Together" is not only a static exhibition, but also a New Year's treasure house to be excavated, which will bring various surprises and interactions to the public. For example, citizens can wake up tigers by beating drums; participate in the shooting of red luck blockbusters to interactively win customized red packets; scan the code to participate in AR red envelope rain activities, massive red envelopes rushing in; in the red luck luck house, consumers can also choose a pair of red luck spring league on the screen, holding a brush to fill the "red" word vacancy, you can take away a pair of red luck spring league, but also take away the full screen red luck; in addition, the red luck house also prepares a variety of New Year gifts for the general public, you just need to shoot the tiger head cool blockbuster, you can encounter the tiger's claw gift surprise You can also customize the red luck blessing bottle, and the blessing is engraved on the bottle body and sent to relatives and friends.
In addition to the wonderful interaction on the spot, Budweiser and UCCA Lab of UCCA Group invited artists Chen Yingjie, Guo Ruiwen x 3ASiC, Noise Temple, and Xu Zhuoer to jointly present the "Whistle: Sound like a Tiger" exhibition project. The "whistle" in the theme of the exhibition, before the written language, is adopted by people of different genders and different identities in the historical context of Chinese, and the behavior is broad and informal, which is regarded as an expression of the heart. In ancient times, the tiger was called "Whistling Wind", and its vivid image implied the primitive and strong vitality of life, so that at the turn of the years, in the public places where social distance was originally limited and should be "not revealed", "Whistling: Sound and Color Like a Tiger" invited people to devote themselves to the exhibition and release themselves. The works presented in this tour are from the "Howling: Sound and Color Like a Tiger" exhibition project.
At the scene, budweiser's high-value, strong interaction and multi-welfare "Tiger Roaring And Red Together" attracted many citizens to punch in and take photos, returning with expectations and blessings for the New Year.
It is reported that the Budweiser "Tiger Roaring And Red" interactive installation will last from January 14 to January 23, and will continue to be open from 10:00 to 22:00 every morning, and the trend culturers who like to feel, explore, express and share the "true self" can go to the scene at any time to experience.