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In Kuaishou, B station, Weibo, how does fandom "force the official"?

author:ACGx

Caption / Robot Cat Bar "Nobita and the Weather Child"

This article is original by ACGx, please indicate the source when reprinting.

Masters in the folk

Click on the search bar to enter the keywords "burst liver" and "animation" to obtain fandom animation works, will always refresh the netizens' understanding of "masters in the folk".

Compared with the production of memes, writing the same humanities, drawing fandoms and other creative methods, the creation of fandom animation is difficult and takes a long time, resulting in high-quality works are very rare, so ACG fans never hesitate to praise the creators of fandom animation. In the common perception, these fandom animations that attract "same friends" often gather in the Internet community with a higher concentration of two dimensions, but ACGx found that the fandoms produced by domestic creators today have actually emerged on major content platforms.

If you want to get to the bottom of the reason, you may still have to go back to the clichéd "user, content and platform" level:

On the one hand, ACG content has become an important part of young people's daily entertainment, and fans and creators of related content are active in major community platforms. On the other hand, users out of love for the work, devote themselves to secondary creation, and the content they produce matches the tonality of the Internet content platform, and can also gain fans. In addition, the platform attaches more and more importance to animation content, and will also give corresponding support to fan creators to encourage them to create hard.

For example, not long ago, People's Daily and Kuaishou joined hands with two bloggers, "Dream Hand-Drawn" and "Paper Animation - Zhen Qiang", to launch a short stop-motion animation "Breaking the Cocoon" with the theme of the Winter Olympics. The creators use the most traditional animation methods, and according to reports, the short film uses "2,000 pieces of A4 rice paper and 1,200 original ink painting manuscripts", which is produced by "1500 hand translations and 3000 freeze-frame shooting".

In Kuaishou, B station, Weibo, how does fandom "force the official"?

Both creators are college students, but they have accumulated a lot of creative experience by producing fan works. Looking back at the content the two have released on the Kuaishou platform in the past, it is not difficult to find that "ACG culture enthusiast" is a label they share.

Paper Animation - Zhen Qiang's fan works, covering the Japanese animation "Slam Dunk Master", "Detective Conan", "Naruto", and the domestic network animation "Douluo Continent", has 120,000 fans in Kuaishou; dream hand-drawn with 150,000 fans, has presented the fight scenes of "Sword Art Online" and "Dragon Ball" in the form of stickman comic strips, and the follow-up animation exercises and original short stories still get good attention. The performance of these fandom animations in terms of material selection, sound effects, and shooting is in line with the viewing habits of users of short video platforms.

In Kuaishou, B station, Weibo, how does fandom "force the official"?

Fan works have always been an opportunity to show the talents of creators, whether it is to reproduce famous scenes, or to innovate stories from different perspectives, or to relive the blood, funny and warmth of the works, creators can always get the favor of the same good.

For example, at the end of December last year, the robot cat Tieba animation production team released a fan animation trailer called "Nobita and the Weather Child" on Weibo, because of the painting style, character looks similar to the original god, in a short period of time, it received thousands of forwarded likes. Prior to this, the animation production team set up by the fans who gathered in the robot cat Baidu Tieba also launched a nearly four-minute fan animation "Nobita's Himalayan March", which tells the Chinese travels of Nobita and Doraemon and his party, and the 50-second short animation "Nobita's Flying House Tour", which was praised by the audience as "Cat Bar, Forever Dripping God".

In Kuaishou, B station, Weibo, how does fandom "force the official"?

Recently, the blogger "Shi Bibang" "animated" the little tiger in Miyazaki's New Year greeting chart, which also attracted the attention of many Weibo netizens. This creator has published fandom short animations of "One Punch Superman", "Spirit Energy 100%", "Luo Xiao Black War" on Weibo, LOFTER, B station and other platforms to share the production process of animation. Among them, the Nezha short film "Luo Xiaohei War" received more than 8,000 retweets on Weibo and 193,000 plays on station B.

In Kuaishou, B station, Weibo, how does fandom "force the official"?

In the B station that already has a two-dimensional gene, the fandom of "bursting liver XX days / hour" is emerging in an endless stream. Recently, fan works that have gained high popularity, including the 3D animation series of "Children's Diga" produced by UP master "Milk Muke", showing the sand sculpture interaction of the cute version of Digha, Dana and Gaia; the "fantastic fantasy school" that was rated by the audience as "new people are monsters", since November 2021, a total of four "SpongeBob SquarePants" fandom 3D animation short films have been released, of which the hottest video has been played more than 4.7 million; up master "Nan Ke Zi Fan-MmS" took three or four months to create a 12-minute self-made animation "【 One Punch Superman's Hungry Wolf Chapter] Theater Edition", which was commented by the audience as "a UP lord grows on the liver"...

In Kuaishou, B station, Weibo, how does fandom "force the official"?

Kuaishou, Tieba, Weibo, B station, today's ACG enthusiasts scattered to different types of content platforms, the choice of fandom creators naturally becomes diverse. It becomes easy for young people to find friends, directly search for keywords, click on topics, and get freshly baked content. Content creators who are active on various platforms "generate electricity for love" to produce output, so that more people feel the excitement of animation.

As a fan creator, the audience is concerned about the performance of the output and the frequency of updates, while from the perspective of the platform, it is expected to tap more potential of content creators.

Because of this, young creators such as Dream Hand-drawn and Paper Animation - Zhen Qiang can cooperate to help the Winter Olympics. The "Menil Animation Jun", which was widely praised by the anti-epidemic animation "The Strongest Doctor" and "Wu Liuqi" on platforms such as B Station and Weibo, was dubbed by star Deng Chao in the autobiographical animation short film released on Watermelon Video and Douyin.

Station B is no exception. In 2016, he released the New Year's Eve festival single "Jeunesse Duo" on the B station, and interpreted the "DDF" of the two Jay Chou songs of "Mr. Magic" and "Hair Like Snow", of which "Hair Like Snow" has been adapted into a long animation "Wind Spirit Jade Show", produced by Sunflowers, showing the story of the snitch Wind Chimes and the daughter of Shang Jia, Bai Yu Sleeve, who broke into the rivers and lakes. The accompanying audiences witnessed the leap from "Nian Chang" to "Zhou Geng", and as of now, more than 50,000 viewers of Station B have scored a high score of 9.8 points for the work. Anime-related UGC content has become an important part of the content ecology of various platforms, so works with highlights and creative creators are enough to get more opportunities.

In Kuaishou, B station, Weibo, how does fandom "force the official"?

If the behavior of young people reading, watching, and experiencing ACG works is collectively referred to as "consumption", and the secondary creation derived from it is regarded as "grain production", then the impact of ACG enthusiasts who "consume" and "produce food" at the same time is not just to bring happiness to their peers and add content to the platform.

In fact, many of the creators mentioned above are already in the field of animation practitioners. In the preview Weibo comment area released by the robot cat bar, there are professional original artists who said that they have participated in the production; when Menier Animation Jun submitted articles on Station B in 2019, ;DD F, who was called "Dangqian Studio", had already invested in the production of the second season of "Wind Spirit Jade Show"; and Shi Bibang, who was stationed on multiple platforms, is now the original artist of the animation "Wu LiuQi".

There is no doubt that whether it is as ACG culture lovers or content creators, young people are interested in meeting on major platforms because of the word "love". The Internet platform allows talented creators to exert all their abilities in the broad world, and this love of creators attracts more and more people to pay attention to the field of animation and enter the pit of high-quality works, which will also bring more energy and vitality to the development of the industry.

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