Zhongying Electronics: The company's home appliance chips currently have few finished products in stock, and the share of import substitution of products shows an increasing trend

Jiwei Network News Recently, Zhongying Electronics said in an institutional survey that the demand growth trend of mobile phone screens for AMOLED display driver chips is clear, and the scale of the domestic market is expanding, which is expected to usher in more sales growth opportunities.

At present, the main market for AMOLED display driver chips is dominated by Korean and Taiwan manufacturers, with a single product volume, low gross profit margin market characteristics, the company masters its own core technology, the current products are mainly with Taiwan manufacturers for market-oriented competition. Zhongying Electronics plans to launch the mobile phone screen AMOLED display driver chip required by the market specifications of the front-loading brand in the middle of the year, and the actual situation still depends on the research and development progress.

In terms of lithium battery chips, Zhongying Electronics has begun to invest in the research and development of lithium battery management chips since 2007, and after more than ten years, it has long been immersed in the technology in the field of lithium battery management chips. So far, the company's products have established a good reputation in the industry, and have been recognized by many large cooperative manufacturers.

Zhongying Electronics said that the company's lithium battery management chip involves the safety of products and high technical barriers. In the lithium battery management application of mobile phones and TWS headphones, it has been mass-produced in many domestic brand factories, and the main product lines are in the growth stage. In the application of notebook computers, laptop customers are very cautious, involving security considerations, verification time is very long, has been recognized and adopted by large brand manufacturers, is in the early stage of growth of domestic alternative market share expansion. The company's lithium battery management chip products have gradually entered the front-loading market from the aftermarket. Power lithium battery management core is mostly used in electric bicycles, sweeping robots, 5G base station energy storage and power tools, etc.; with the increasing application of lithium battery management chips for fast charging, the rapid growth of the new national standard electric bicycle and energy storage market, the overall lithium battery management chip market is booming.

In terms of automotive electronics, Zhongying Electronics pays attention to the safety of products and the ability to withstand noise and the environment, involving safety issues will be very cautious, the need for long-term continuous automotive electronics research and development of technology accumulation, continue to invest in automotive electronics related technology research and development, the current main research and development of body control MCU part, the company is stepping up research and development of products. The company's existing air conditioning control, frequency conversion motor control, lithium battery management and other chip-related technology accumulation, each product line can also be extended to the field of automotive electronics in the long run.

In terms of industrial control product line, the revenue growth of Zhongying Electronic Home Appliance Products In addition to product price increases, it is mainly due to the adjustment of product portfolio. The company's products have a long life cycle and the ability to resist risks, which has become the main choice for domestic MCUs of white goods manufacturers, and has added a share of overseas home appliance chips. The sales growth rate of the company's home appliance chips is limited by production capacity, and there are not many finished products in stock at present, and most of the products are sold, mainly semi-finished products. The inventory of companies and distributors is not much, and the share of import substitution of products shows an increasing trend.

For the production capacity in 2020, Zhongying Electronics said that the production capacity of the semiconductor industry chain is tight, and the production capacity of wafer foundries and packaging and testing plants is in short supply. Since the company has locked in capacity in the form of long-term supply agreements with some fabs, capacity can guarantee reasonable growth in 2022. (Proofreading | Arden）