If the cultural industry is a "magic wand"
When it merges with the city
Just for the daily production of life
Infused into a cocoon into a butterfly-like
Magical powers
In the Laomen East Scenic Area of Qinhuai District, the 3D stereoscopic projection show attracts many citizens to punch in, and the Ming City Wall is transformed into a huge screen, telling history in a glittering light;
In the section from the Shence Gate of the Nanjing City Wall to the Taiping Gate, a "most beautiful hiking wisdom road" is paved out, and walking enthusiasts can monitor sports information through mobile phone App and get scientific exercise guidance;
Nanjing Silicon-based Intelligence inputs the service content of the enterprise into its knowledge graph to create a "digital person";
Nanjing Dasqi developed the "light field imaging" equipment, which can realize naked-eye 3D images without the need for media bearing...
During the "13th Five-Year Plan" period
Nanjing's cultural industry has achieved fruitful results
Entering the 14th Five-Year Plan
Nanjing has accelerated the integration of culture and science and technology
Opened a door
It is called the gate of the digital culture industry
From the recently announced list of winners of the Ninth Nanjing Cultural Industry "Golden Wutong Award", it can be seen that local cultural leaders such as Dasqi, Wangjue, and Silicon-based Intelligence are conforming to the development trend of digital industrialization and industrial digitalization, and constantly expanding new formats of cultural development, opening up new scenes of cultural experience, and innovating new models of cultural consumption.
01
Policy guidance helps the industry
Flutter your wings and fly high
Nanjing is the ancient capital of the Six Dynasties and the capital of the Ten Dynasties
Brick by brick is all about the underlying
Every plant and tree has a story
How to use digital technology to activate the most unique cultural resources in Nanjing, let the historical relics "speak", and let the humanistic accumulation have "modern expression", which has become a must-answer question for Nanjing's innovative development.
In May 2020, Nanjing issued the "Three-Year Action Plan for the Development of the Digital Economy (2020-2022)", in which the section "Digital Culture and Creativity" proposes to take the integration of culture and science and technology as the main line, identify new paths for industrial development, explore new models of traditional industries, continuously enhance anti-risk capabilities, and promote high-quality industrial development.
In April 2021, Nanjing issued the Implementation Plan on Promoting the High-quality Development of Nanjing's Digital Culture Industry, promoting the cultural industry to "use numbers to empower wisdom" in the cultural industry, focusing on creating 7 advantageous formats such as creative design, online literature, digital cultural tourism, modern performing arts, digital scenes, film and television animation, and digital cultural equipment.
Photo by Fang Fei
According to the data, in the first three quarters of 2021, the city's cultural enterprises above designated size achieved operating income of 244.6 billion yuan, an increase of 20.9% year-on-year; achieved operating profit of 14.494 billion yuan, an increase of 52.6% year-on-year. Among them, digitalization has become a new growth pole, the operating income of digital cultural enterprises accounts for more than 60% of the revenue of cultural enterprises on the regulations, and the operating income of cultural enterprises above the scale of 16 new cultural formats such as digital publishing, animation and multimedia has increased by 25.9% year-on-year, and the main economic indicators such as operating profit, total profit and payable value-added tax continue to show double-digit rapid growth.
The surging power of Nanjing's digital culture industry
It also attracts more and more
Excellent cultural projects were landed in Nanjing
77 key cultural industry projects were signed, covering artificial intelligence, radio, film and television, animation games, e-commerce supply chain, live broadcasting, online literature, AI, smart home and other digital cultural industry categories, with a signed amount of 23.1 billion yuan - this is the report card handed over by the three Nanjing cultural industry resource sharing meetings in 2021.
The scene of the 2021 Nanjing Cultural Science and Technology Convergence Fair.
meanwhile
Digital culture industry park
It is becoming a "strong magnetic field" for the gathering of industries and talents
In 2021, Nanjing added a new category of digital cultural parks in the identification of municipal cultural industry parks, and newly identified 19 municipal cultural industry parks in NetEase Nanjing Digital Industry Base and South Normal University Xuanwu Cultural Science and Technology Park, including 9 digital cultural parks, and the number of cultural industry parks in the city reached 145; in the first three quarters, the number of enterprises settled in the city's key cultural industry parks increased by 70.5% year-on-year, and the number of employment absorbed increased by 20.5% year-on-year.
Digital empowerment of the development of cultural industries has deepened the connection between culture and people, culture and industry, culture and city, and continued to promote the new vitality of the ancient city of Nanjing.
02
Let traditional culture "catch fire"
"Fire out of the circle"
Tradition is not ancient, and culture is not high and low. In recent years, many cultural enterprises in Nanjing have continuously explored the digital transformation of the whole process of content production and consumption, and inserted the wings of "revitalization" for excellent traditional culture.
Jinling Tu Digital Art Exhibition.
Offline exhibitions
The "Jinling Map Digital Art Exhibition" being held at the Deji Art Museum has attracted citizens and tourists to punch in. With the help of modern technologies such as film technology, positioning technology, and three-dimensional sound effects, Deji Culture & Technology Co., Ltd. has enlarged the Feng Ning version of "Jinling Map" in the museum's collection 100 times on a large screen with a total length of nearly 110 meters and a height of 3.6 meters. The audience only needs to put on the positioning bracelet, open the mobile phone, and through the App program, they can drill into the painting in one second, transform into the characters in the painting, and enjoy the social life of ancient Nanjing.
Image source: Xuanwu release
At last year's Shenzhen Cultural Fair, Nanjing cultural and technological enterprise Dasqi used the 3D holographic intelligent screen developed by the carrier to bring the second part of the "Jinling Trilogy" created by the Nanjing Yue Opera Troupe to the exhibition site, recreating the poetry Immortal Li Bai, the winner of the Plum Blossom Award and the Bi Pai Xiaosheng of the Nanjing Yue Opera Troupe, which attracted the attention of many visitors.
Online video aspect
The online animation film "The Great Monster in the Forbidden City", produced by Jiangsu Force Digital Technology Co., Ltd., leads the audience to experience the "Forbidden City Fantastic Tour" from the perspective of children, and the cumulative playback has reached 420 million times. The animation adopts the production method of "live-action + computer animation" to create a fantasy world of national style that combines the elements of the traditional Forbidden City in depth and is full of unlimited imagination, and the fresh audio-visual presentation makes people's understanding of traditional culture more intuitive and interesting.
Nanjing Seventh District Culture Technology Co., Ltd. is in the cultural and creative development of the article, through in-depth excavation of the historical story of Xiang Yu and Pukou, the production of the animation work "Battle of the Overlord", with "Xiang yu cultural and creative IP development" as the development direction, the historical and cultural integration of modern elements for a series of cultural, animation, literary and artistic creation.
The same is the cultural and creative development, Gaochun ceramics in the production process of ceramics a large number of applications of 3D printing and other technologies, the ceramic design creativity and the creation of beauty and cultural bearing into it, to create a high degree of integration of science, technology, culture and art ceramic products.
When traditional culture embraces digital technology and new cultural formats innovate and develop, the cultural industry chain is also extended. A number of cultural entrepreneurs in Nanjing said that with the rapid development of the digital economy, the creativity and value brought by science and technology have been continuously upgraded, more new forms have emerged in the cultural industry, and there will be more cultural products that meet market demand and have global competitiveness.
03
Convergence aiming
"New Scene"
Digital technology is like a "cross-gate", connecting the virtual and the real, turning dreams into experiences and keeping the future close at hand. The "14th Five-Year Plan" and the 2035 Long-term Goal Outline clearly put forward that it is necessary to implement the strategy of digitizing the cultural industry, accelerate the development of new cultural enterprises, cultural formats, and cultural consumption models, and strengthen digital creativity, online audio-visual, digital publishing, digital entertainment, online broadcasting and other industries.
Many Nanjing enterprises take this "crossing door" as a weapon for development, continue to explore new cultural formats with new products, new technologies and new models, and continuously meet the new expectations of the masses with high-quality supply.
Have you ever heard of "digital people"?
In the exhibition hall of Nanjing Silicon-based Intelligent Technology Co., Ltd
There's a "fitness digital person."
Nanjing silicon-based intelligent technology co., LTD. to create a fitness digital person.
It can guide visitors to complete a variety of fitness movements such as squats, opening and closing jumps, elbow and knee bumps, etc. It is understood that the use of AI+ digital human reproduction technology is widely used in the digital business service interaction scenarios of consulting, entertainment, education, medical treatment, tourism, government affairs, transportation and many other industries, and assumes the roles of intelligent customer service, news anchors, sales consultants, travel guides and so on.
At present, silicon-based intelligence has created more than 1 million "digital people", invested in more than 40 industries and more than 40,000 enterprises and institutions, and is expected to output 100 million silicon-based "digital people" for the world by 2025.
The same is the use of technology to empower thousands of industries, Nanjing Wangjue Software Co., Ltd. with the help of big data power, to provide partners with global cross-platform efficient game entertainment, user growth and efficiency innovation service solutions, the use of "creativity + algorithm", to help Chinese enterprises grasp the digital opportunity in the global business ecology; Nanjing Baiyin High-tech Co., Ltd. uses creativity to break through the boundaries of imagination, from the acoustic transformation of the air membrane museum building, the exhibition display scene to the cultural IP operation, and the ingenuity to cast the industry benchmark. Achieve quality in the future with professionalism.
Source: Hee Nam Li neighborhood
With the development of the times and the progress of science and technology, the public's demand for the experience of cultural tourism products is becoming more and more diversified, and many tourists pay more attention to freshness, experience and interactivity, and immersive cultural tourism products came into being. Nanjing Dajin Travel Culture and Tourism Co., Ltd. created "Nanjing Happy Event" integrates immersive scenes, immersive performances, immersive interactions, and immersive visual effects, so that every audience can harvest a different "Nanjing Story" in the interactive performance.
In terms of visual effects, in addition to using the latest world-class multimedia technology, "Nanjing Happy Event" also created a fully immersive sensory experience with a five-sided screen of 360 degrees for the first time in China, and its stage setting also highly restored the ancient mansion of the Nanjing family hundreds of years ago. During the performance, the audience can also enjoy the Nanjing intangible cultural heritage such as Yunjin and paper-cutting, listen to the Jinling dialect, taste the taste of Nanjing, and feel the culture of Nanjing from the whole sense of "seeing, listening, smelling, tasting and touching", and feel the happy events of Nanjing.
On the journey of "digital technology + culture"
More cultural enterprises
Quietly cultivate in the field of segmentation
In the field of agriculture, Huitongda Network Co., Ltd. has built a "new business road" for urban and rural circulation through the new model of industrial Internet + intelligent retail, cultivated local "new agricultural businessmen" in rural areas, and cultivated "new kinetic energy" for township economy. Its business covers more than 19,000 townships and townships, benefiting more than 300 million farmers and consumers;
In the field of media, Dragon and Tiger Has transformed from a traditional news website into a technology-based Internet information service enterprise, 5G live broadcast, cloud agriculture, VR exhibition... Form "online and offline concentric circles" with interactive, service-oriented and experiential news;
In the field of education, Jiangsu Oudi Electronic Technology Co., Ltd. uses intelligent display technology to break the shackles of space scenes, transform traditional cultural content into online, real-time and virtualized digital content, and explore new models of digital culture dissemination...
04
Deepen the digital culture
Urban fabric
Among all kinds of industries, the biggest particularity of the cultural industry is that it has both economic attributes, but it is closely related to the creation of a better life, and digital technology builds an "energy field" that empowers a better life.
The 15th Party Congress of Nanjing Established the Goal of "Comprehensively Building a Model City of Socialist Modernization to the Satisfaction of the People" and proposed to enlarge the characteristics of the integration of ancient and modern and enhance the world influence of historical and cultural cities. Adhere to the culture of educating people, solidifying the foundation and cultivating the yuan, so that the city shines the light of faith; highlight the use of literature to cast the city, continue the cultural context, let the city emit humanistic fragrance; pay attention to the cultural development, integrated development, so that the city highlights the atmosphere of the times.
The blueprint has been drawn
The only way to pursue dreams is to do so
In the future, Nanjing's cultural industry will adhere to digitalization as the engine of development, further promote the deep integration of the city's cultural industry with the digital economy and the real economy, continue to focus on creative design, film and television animation, digital publishing, online literature and other fields, cultivate and expand new cultural enterprises, cultural formats and cultural consumption models such as cloud performing arts, cloud exhibitions, digital art, and immersive experiences, transform and upgrade traditional formats, promote online and offline integration, and plan the long-term layout of the industry.
At the same time, we will continue to expand and strengthen the cultural industry characteristic park agglomeration area. Promote the construction of the park carrier into a pilot area for the integration and innovation of culture and science and technology, and a gathering area for high-end cultural industries; promote the construction of characteristic cultural agglomeration areas such as public cultural spaces, art blocks, and co-creation spaces in the city, so that art can penetrate deep into the streets and alleys, and culture can be integrated into the urban fabric.
The source of the material | Nanjing Cultural Industry Association