Boost the "consumption help" upgrade "Pengshui rush" New Year goods festival is about to open

| Author: People's Daily Chongqing | Editor-in-Charge: Yong Chen | Source: People's Daily Chongqing

To promote the upgrading of "consumption support", the launch meeting of the "Pengshui Rush" New Year Goods Festival in 2022 was held, and more than 100 agricultural product processing and sales enterprises and Pengshui food production enterprises from various townships (streets) and "Pengshui Rush" platform of Pengshui Autonomous County participated in the launching conference. The 2022 "Pengshui Rush" New Year Goods Festival will be launched through online and offline synchronization to market Pengshui agricultural products and Pengshui cuisine.

It is understood that this year's New Year Goods Festival activities from December 15, 2021, to January 15, 2022, lasted one month, the New Year Goods Festival activities take the combination of online and offline, the whole network marketing form, a comprehensive organization of e-commerce platform "Pengshui rush" enterprises, local business and trade enterprises, network experts and anchors, logistics enterprises and other resources to cooperate with each other, participate in the activities, form a joint force, let the public fully feel the "Pengshui rush" New Year goods festival activities of the strong atmosphere, stimulate the enthusiasm of the citizens to buy "New Year goods".

At the New Year Festival, not only will there be hundreds of authentic Pengshui agricultural products that can be picked up and work, but the network anchors will also gather in Pengshui to stand for Pengshui's special products in the live broadcast. The anchors will interact with netizens through videos, taste Pengshui agricultural products and Miaojia cuisine on the spot, take you to appreciate the Miaojia style, buy and buy with the anchors, purchase a wealth of New Year goods, and promote the integration and development of Pengshui agricultural products sales and agricultural industry through the citizens' large-scale New Year goods.

In order to prepare for the Pengshui Rush "New Year Goods Festival", as soon as the new year goods festival activity kick-off meeting ended, the participating merchants immediately returned to their hometowns and actively organized agricultural products. At present, Pengshui merchants are organizing bacon, sausages, amaranth powder, native eggs, langua and other agricultural products distributed in 18 key industrial townships in the county, providing sufficient supply for consumers.

In order to widely publicize Pengshui agricultural products and Pengshui gourmet products, Pengshui seized the opportunity of the New Year to use the "Pengshui Rush" platform as a carrier to put marketing advertisements and circle of friends advertisements for Pengshui's special products in the main city of Chongqing and areas such as Beijing, Shanghai, Guangzhou, and Shenzhen, so that consumers across the country can pay attention to the "Pengshui Rush" New Year Festival and buy Pengshui products.

According to the Pengshui County Commission of Commerce, the Spring Festival is approaching, the network sales volume of new year goods has increased significantly, and by holding the "Pengshui Rush" New Year Goods Festival, all enterprises in Pengshui will directly purchase and prepare goods from farmers to further promote the upgrading of "consumption assistance". At the "Pengshui Rush" New Year Goods Festival, special agricultural products such as farm pork, native chicken, alpine cloud potatoes, crystal silk flour, pure grain wine, and Miaoxiang characteristic handicraft products are available.

"This event aims to promote our high-quality agricultural products to cities across the country and surrounding cities." The person in charge of the Pengshui County Commission of Commerce said that the "local goods" that are "raised in the deep and unknown" can not only be sold, but also sold at a good price, helping farmers to increase their income, solving the problem of farmers' "two worries", consolidating the results of poverty alleviation, and promoting rural revitalization. (Liu Zhengning, Jiang Haitao)