Since the release of the iPhone 13 series, the rumors of iPhone 14 and even iPhone 15 and iPhone folding screen mobile phones have been flying all over the world, and almost every week there are two or three related rumors that break out. This may be a kind of publicity strategy of Apple, or it may just be that KOLs have their own "motives" in order to attract attention and heat in order to attract traffic.
iPhone 14 is most likely to be Liu Haiping
But from Apple's point of view, the iPhone 14 is likely to continue to use Liu Haiping, instead of the previously rumored punching screens and pill screens, for the following reasons:
Apple will not easily adopt the "adventurous" "innovative" technology, more preference for "mature" technology, the reason is very simple, Apple's product concept is based on the user experience as the starting point to create products, will not innovate for the sake of innovation, Apple does not need to rely on innovation to pay attention to, Apple will not suddenly use the "innovation" style on its own core new products;
Apple does not update the power of Liu Haiping, look at the popularity of the iPhone 13 series, Liu Haiping will affect the sales of the new iPhone series is very limited, which can not become the power of Apple to update Liu Haiping, rather than catering to a small number of people to do changes and so-called innovation, it is better to optimize and improve on the basis of existing products, on the one hand, cost considerations, on the other hand, for most of the use of silky slippery and innovation is more important, innovation will only be fresh for a while, The silky experience will allow consumers to buy their own products again;
Apple is accustomed to a set of systems with N generation, because before Apple launched this set system has been planned to use the N generation will be fully updated, since the iPhone X first released the Liu Haiping mobile phone, iPhone follow-up models have been based on Liu Haiping to gradually improve the use experience, Liu Haiping is far from reaching the end of the product life cycle;
Cost and supply chain considerations, the cost here to consider is the software / hardware multi-level considerations: the new screen is very cool and cool, but the software to adapt the screen from the iOS system to various Apps, which is almost equivalent to tearing down the existing system for a mobile phone brand, the workload is amazing (even apple is a company of this size). The hardware needs to be redeveloped and customized with upstream suppliers, and the screen, sensor, and camera need to be restarted, which requires more time and effort;
Everyone pays attention to the "innovation" of iPhone14, iPhone15 and even iPhone folding screen products, but a company, especially a mature company, first weighs the sales and profits of the product, and "innovation" is more suitable for companies that need to be out of place relatively small, which is more in line with the company's own positioning and direction.
The four models of the iPhone 14 that were previously circulated
In the end, I expected my prediction to be wrong, and I expected the iPhone to launch more eye-catching models, just like when the iPhone 4 was released. However, then again, the iPhone13 is indeed the most successful model in iPhone products in recent years, with a long battery life, the super performance of the A15, the iPhone13Pro or above models are also equipped with 120Hz to brush the screen, and the iPhone13 series is basically not an opponent in the field of mobile phones.
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