Towards the end of the year, merchants began to take stock of their existing inventory and prepare for the cross-border market after the opening year. How to seize the market opportunity in the new year, it is crucial to meet the first wave of promotional traffic dividends in the spring of 2022. In this issue, the National Intelligence Agency analyzes the commodity trends of the four major industries in the Thai market for you, and raises the first sail of Southeast Asia in 2022.
01
Mobile phone accessories
Mobile phone accessories in the digital home appliance industry continue to rise, in addition to the mainstream iPhone models, Samsung and other domestic mobile phone brands of mobile phone cases also continue to sell well. Audio, headphones and other sound equipment has always been the main force in the sales of the accessories industry, and today, headphones and audio are no longer just used to listen to songs, but also the embodiment of clothing and trend life attitude. The luminous and colorful male model headphones meet the thai consumers' pursuit of matching colors, and the high-value Bluetooth speaker is also more suitable for the listening needs of outdoor camping between friends.
02
household appliance
Home appliances deserve attention to novel home appliances represented by vertical hair dryers. In last year's Lazada 12.12 promotion, mini refrigerators let merchants feel the southeast Asian consumers' love for new home appliances with unique functions and curiosity, and the current hot-selling stand-up hair dryers are the same.
03
Closed circuit monitoring
The use of CCTV goes far beyond theft prevention. For families with pets, a surround-view monitor is the best tool to understand the movements of your pet throughout the day. In addition, many Thai consumers will grow crops on their own land or gardens, and monitoring with audio function is also a good tool to prevent birds from invading crops.
In the hot search list of Thailand's fashion industry, tops, bags and jewelry still continue to have high search volume. Compared with other countries, Thai consumers prefer bold clothing with bright colors, and they will also buy the same clothing that has become popular on the Internet, and merchants can go deep into Thailand's local social platforms to conduct product research.
snacks
FMCG snacks are hot sellers, and previously domestic homemade popcorn was loved by Thai consumers. In addition, domestic small snacks such as fruit and vegetable crisp, yo-yo plum, glutinous rice fins, etc., also have a good buying trend in Thailand.
toy
As the new year comes, most parents in Thailand will give gifts to their children, and toys have become the choice of most parents. The trend of children's toys in the Thai market has recently increased, with track toys for boys, DIY blocks, remote control cars and plush toys for girls, beauty toys and children's rockers.
outdoors
The department store industry focuses on outdoor categories. After the epidemic eased, the outdoor demand of Thai consumers continued to rise, and the camping products of the previous fires were still hot, in addition to the sales of outdoor goods such as electric scooters and folding bicycles. Based on the high demand for outdoor sports, merchants can also try other products for this purpose.
The home category of splicable household storage shelves has always been a hot seller, Thai consumers are mostly placed in the kitchen and living room, can be flexibly moved and DIY size makes them the key to purchase. In addition, because of the long working hours, the cushion of the office chair has also become a necessity for most Thai white-collar workers.
The above is all the content of the Thai Intelligence Bureau in this issue of "Thai Material". What else do you want to know about Southeast Asian consumer trends can tell us in the comments section below the article