In the early years, under the east wind of domestic policy support, Gou Taiming with a keen sense of business smell, so that Foxconn gradually gained a foothold in the domestic market, and then because of the thighs of Apple, Foxconn became the largest mobile phone foundry in China at the same time, and even won the title of "Global Foundry Brother", but even if there were many glories in the past, it did not mean that Foxconn was irreplaceable!
When Apple's mobile phone rolled up in the domestic market, Foxconn also received a lot of attention, and the subsequent employee jumping incidents made Foxconn on the cusp of public opinion and became a highly criticized "sweatshop".
But in that era when the network spread was far less powerful than the current big, some "gossip" for Gou Taiming is like a wind in the ear, the left ear into the right ear out, did not affect its large profits, and Foxconn's all the way to the high song is to make Gou Taiming's heart infinitely inflated, because in his eyes Foxconn's status has no one can shake, in such a situation, Gou said the words that make the public resentful: Foxconn built a factory is to give mainlanders to enjoy food!
[1,000 people with a word of interest]
Born in Taiwan, the 72-year-old founded Foxconn in 1985, officially invested in the mainland in 1988, built the Foxconn Precision Assembly Factory in Shenzhen, Guangdong Province, and then under the wind of China's reform and demographic dividend, Foxconn quickly made a fortune with these two points.
Its rising momentum has also been in the picture of Apple, which is about to enter the Chinese market, and since then Foxconn has had an "inseparable" cooperative relationship with Apple, and the popularity of Apple's mobile phones in the future has also made Foxconn realize the indispensable importance of this "gold lord" at present.
It is no exaggeration to describe Apple and Foxconn as complementary, but one thing we have to know is that Foxconn can have the achievements of the past, in addition to Apple's orders, more is brought by its low-level workers, but why did Gou taiming, who is high above, care about these? Therefore, in a talk show, Gou Taiming believed that the existence of Foxconn provided many jobs, so he said the unpleasant remark of "appreciating food and eating", which set off a huge wave of public opinion as soon as it came out.
You know, there has always been a huge potential in the Chinese market, and the reason why Apple can have such a rapid development, and the choice of Chinese consumers has a lot to do with it, if apples enter the Chinese market, consumers did not choose Apple, then Apple's development will grow with the current general growth? Obviously not, and how does Foxconn achieve "common prosperity" with Apple under this premise?
It can be seen that rather than the existence of Foxconn providing a large number of jobs, it is better to say that countless Chinese consumers have given Foxconn a bite to eat, and Gou's words are fundamentally inverted.
In addition, the foundry industry is a labor-intensive industry, the skill is not to say that it is not irreplaceable, so in order to be able to harvest more orders and maintain the relationship with Apple, Foxconn chose to reduce costs and give up its own profits earlier, which also makes the basic salary of Foxconn's bottom employees not high, the dust-free workshop that cannot see the sun, the colleagues who work hard and have no future to speak of, so that Foxconn's working environment is full of depression, and the jumping incident has also begun to "erupt".
Under the influence of this incident, Foxconn's own wind evaluation plummeted, and the wild words released in Gou's interview touched the bottom line of the public, so Foxconn can be said to have lost the popularity of passers-by, coupled with the rise of domestic mobile phone brands, breaking the situation that Apple's mobile phone is dominant, resulting in Foxconn's orders also decreasing.
At the end of 2019, Foxconn carried out a major layoff operation, laying off more than 50,000 employees in just one factory, and the reason why it did so was that in addition to the continuous reduction of orders and the need for too many employees, it was because Gou taiming had the ambition to "expand the territory".
【Merchants do not speak righteously】
At that time, coinciding with the Occurrence of the Huawei Incident, Foxconn in order to please the "gold lord", in the face of Huawei's difficulties, directly announced that it would no longer work for Huawei in the future, fortunately, after byddie's FOUNDRY business suddenly emerged, taking on this burden to make Huawei tide over the difficulties, after this incident, Gou Taiming was once again "condemned" by the public.
Seeing that Foxconn has encountered a bottleneck in its domestic development, Gou has other thoughts: follow Apple to India to open up the market!
After all, leaving aside the impact of many negative events, with the acceleration of China's economic development, the continuous improvement of the people's income level, so that labor costs are also invisibly rising, one or two employee wage increases have little impact on a company, but for Foxconn, a large enterprise with hundreds of thousands of low-level employees, the increase in labor costs is a point that it has to pay attention to.
India is the world's second most populous country after China, but its economic development has a clear boundary between rich and poor, which also leads to many parts of India labor costs are extremely low, labor cost reduction is a disguised increase in corporate profit margins, which is good at driving down the cost of Foxconn, is nothing less than a big good.
To this end, Gou taiming continued to lay off employees, transfer production lines, withdraw funds, invest nearly 10 billion yuan and decided to go to India with Apple, but what was the result later? India's investment failed, under the influence of many uncontrollable factors, such as employee quality, production environment, etc., the production capacity was far less than that of domestic factories, and finally in order not to lose apple orders, it could only return to China to open the production line.
At this time, some people may say that Foxconn India's investment in building a factory has failed, but has it not invested tens of billions of dollars in the United States to build a factory? With the nature of the United States shouting "revitalize the manufacturing industry" every day, it is reasonable to say that Foxconn should be mixed up in the United States, but is this really the case?
【A "scam"】
As early as the industrial transfer trend in the 1990s, the United States moved many domestic manufacturing industries out of the country, which led to the hollowing out of its current local industries, and there was no manufacturing industry that could be handed, so Foxconn was fooled by Trump in 2017 to invest in the United States to build factories, and received great attention.
But the cost of labor in the United States is not low, this problem is placed in front of Gou Taiming when the factory is not yet completed, so it continues to apply for subsidies to the United States, but as Trump no longer cares about the matter, there is a new boss who is extremely unhappy with Foxconn, Foxconn's applications have also been rejected one by one, and this costly investment in the United States has finally ended in a dismal end of the factory.
It is said that throwing a stone into the water can stir up a splash, but Foxconn's investment in the United States this time can be said to have not even seen a splash, losing a bottom to the sky, and even being ridiculed for it.
In the case of fruitless investment everywhere, Gou can only put the focus back on The country again, but does the domestic market really still have a place for Foxconn at this time?
【The "roadblock" of the comeback】
As early as 1988, after the completion of the Shenzhen Foxconn foundry, a 21-year-old female worker named Wang Chunlai threw herself into the assembly line, and after 9 years, Wang Chunlai became the head of the department with rich experience and excellent learning ability and leadership ability, and at that time, Gou Taiming could not imagine that this small employee who was not valued by himself earlier became the biggest obstacle to his comeback at the moment.
At that time, Wang Chunlai had a bigger goal after becoming the head of the department, and she left Foxconn to invest in a foundry, intending to lay her own world, because of her understanding of Foxconn, she also targeted Apple.
After more than ten years of development, Wang Chunlai led the acquisition of Lianxun Precision, squeezed into apple supply chain system, the next time, Luxun Precision to seize the opportunity to win the Apple AirPods headset order, becoming the largest foundry of Apple wireless headphones.
Immediately after Luxun Precision acquired two Apple foundry companies in succession, it began to lay out the mobile phone foundry business, which also made Foxconn, which lacked irreplaceability, face a big crisis, after all, Apple has never liked to put eggs in a basket, and it has long relied on Foxconn to reduce its dependence on Foxconn intentionally or unintentionally.
In addition to Luxshare Precision, BYD's sudden rise is even more caught off guard by Foxconn, which after Foxconn gave up Huawei, not only took over this burden, but also took advantage of this to achieve industrial upgrading, and now the statement is not obvious BYD, but also by people named "the world's second generation factory" title, which shows how difficult it will be for Foxconn to make a comeback in the domestic market.
In general, the skinny camel is bigger than the horse, and although Foxconn is now running into walls everywhere, its foundation is still there, but in this difficult environment for the development of enterprises, Foxconn has to try to seek new vitality from other fields, so there is a recent Foxconn to build a chip packaging factory.
So in the end, for Foxconn and Gou, I don't know what different views you have as a reader, welcome to discuss with Muyi in the comment area, if you want to know more, we will see you in the next issue!