IT House January 12 news, today, Meitu released the 2021 Meitu User Value Report. According to the data, the total number of monthly active users of Meitu's app products is about 246 million, and female users account for 89%; Meitu's app has been activated on more than 2.34 billion independent mobile devices around the world, with an average monthly output of about 7.02 billion images.
According to the 2021 Meitu user value report, 40% of Meitu users are "post-85" users, who love to use the camera function to take beautiful moments; "post-95" users account for 31%, and they like to use portrait beauty functions to refine photos; "post-05" users account for 3% and love to use video beauty functions. In addition, the TOP5 keywords of interest in the Meitu Xiuxiu community are: retouching, food, flora and fauna, video editing, and photography.
IT Home learned that in August last year, Meitu officially disclosed its 2021 interim results report. During the Reporting Period, the Company achieved total revenue of RMB806.0 million and gross profit of RMB532.8 million, an increase of 44.6% and 49.8% respectively year-on-year, and adjusted net profit attributable to owners of the parent company of RMB33.4 million, an increase of 33.8% year-on-year, achieving the third consecutive semi-annual profit of adjusted net profit. During the Period, Meitu's premium subscription service and in-app purchase business model achieved impressive results, up 150.7% year-on-year, accounting for 26.2% of total revenue, and has become the second largest source of revenue for the Group.