Folding screen full popularity inflection point has arrived? Following Huawei's P50 pocket, Honor's new generation of 5G high-end folding screen flagship Honor Magic V was also released. This is also Honor's first folding screen mobile phone, trying to become a leader in the high-end market.
Zhao Ming, CEO of Honor, said: "Honor has been developing AI capabilities to better experience and stronger performance, and the newly released Magic UI 6.0 will be a new milestone in the evolution of Magic UI in AI. ”
"One in place" opens a new era of folding screen main machine
From the 2G era to the 5G era, the mobile phone industry has experienced the evolution from straight board computers to large-screen mobile phones under the impetus of communication technology, and with the emergence of flexible screen technology, larger screen folding screen mobile phones carry the heavy responsibility of industrial upgrading and development. However, according to industry surveys, 44.6% of consumers believe that the reason for the failure of folding screen mobile phones to be "poor experience".
According to the survey, the closed use rate of folding screen mobile phones exceeds 50%, which requires a folding screen product that can be used as the main machine, the first thing to do is that the external screen experience is not weaker than the straight mobile phone, while maintaining a good sense of weight and grip. It is reported that the honor magic V outer screen benchmarking mainstream bar flagship mobile phone, using a 6.45-inch golden ratio, in order to compress the weight and thickness, honor Magic V launched the industry's thinnest suspended water droplet hinge technology. At the same time, the outer screen transition bezel has been 5.61MM from near the industry's 9MM, compressing the width of the fuselage, making the Honor Magic V the only folding screen mobile phone in the industry with an internal and external screen ratio of more than 90%. A series of technological innovations, so that the glory Magic V can finally be held with one hand in the ratio of 21:9 on the outer screen, so that it is a large-screen mobile phone, the expansion is a high-energy tablet, and the two products are "one in place".
Folding screen mobile phone is not a simple large screen small screen one plus one, how to completely solve the traditional folding screen mobile phone interaction inefficiency dilemma, so that the interactive experience is consistent, smooth and efficient is the honor Magic V in place experience moat. It is reported that with the help of its own mobile phone, Pad and notebook and a series of products of technology accumulation, glory innovation and improvement of large-screen display logic, with software solutions to give full play to the advantages of large-screen, to create a convenient multi-window experience, leading the efficiency of single devices and cross-devices.
Not folding for the sake of folding, Glory focuses on the details that affect the consumer experience to carry out technical research, and highlights the purpose of scientific and technological innovation for the sake of consumer experience. From the hardware form to the product experience in place, honor Magic V broke the barriers to the popular development of folding screen mobile phones, so that folding screen mobile phones are no longer just toys for technology and technology, but have the strength to become the main machine with higher availability and practicality. Taking Honor Magic V as the starting point, Honor will continue to promote the maturity of the folding screen mobile phone industry chain, promote the rapid popularization and development of folding screen products, and contribute to the next industrial upgrading of the mobile phone industry.
Practice scientific and technological idealism and continue to make upward breakthroughs
It is reported that the Magic series represents the ultimate technology, guided by consumer demand under the guidance of the glory of the "two-wheel drive" product concept, adhering to technological innovation and adhering to scientific and technological idealism. From the launch of the Honor Magic generation in 2016 to the release of the Honor Magic 3 flagship mobile phone in 2021, the Magic series has become a classic practice of Honor Technology idealism. As the first folding screen mobile phone of Honor, Honor Magic V is helping the Magic series continue to explore the high-end mobile phone market.
Some analysts said that the folding screen mobile phone, as the integrator of all cutting-edge technologies in the entire mobile phone industry, represents the most core technology research and development capabilities and production process levels. It is reported that many technological innovations of Honor Magic V show Honor's strong R & D capabilities, accounting for 50% of the R & D team of more than 5,000 people, five major R & D bases and more than 100 innovation laboratories for Honor Magic V to provide a steady stream of innovation capabilities. In addition, the Glory Intelligent Manufacturing Industrial Park, which was put into operation in September last year, combined R&D, trial production and mass manufacturing, quickly incubated honor's high-end manufacturing capabilities, and created the most dense product magic V of Glory Technology under the ultimate productism.
Looking at the two products of Honor Magic 3 and Honor Magic V, the vein of Honor's extreme productism concept has gradually become clear, and the temperament of the product family is gradually taking shape. The high-end of Honor is not a patchwork innovation, stacking quality, and a price-raising high-end, but a consumer-centric, relying on products and services with the ultimate goal to create value for consumers and win high-end consumer recognition.
As the opening year of Honor 2022, Honor Magic V perfectly interprets the idealistic pursuit of Honor Technology, which not only sets a new benchmark for the domestic folding screen mobile phone industry, but also shows Honor's firm confidence in breaking through high-end, steadily boosting the market, and accelerating the construction of a global iconic technology brand.
The reporter learned that in 2022, Honor will continue to adhere to and deepen the "1+8+N" all-scenario smart life strategy, continue to create a multi-device connection and smart collaborative experience connected by Honor, and work with partners to build a new business model and new service ecology of "people-device-service", create a seamlessly connected all-scenario smart space, and ultimately bring consumers a cross-device, cross-system, cross-application, cross-ecological all-scenario experience.
At 10:08 on January 18, the Honor Magic V series will go on sale. In terms of price, the price of honor Magic V 12GB+256GB version and 12GB+512GB version is 9999 yuan and 10999 yuan respectively.
Author: Xu Jinghui
Editor: Zhu Wei
Editor-in-Charge: Yi Zhang
*Wenhui exclusive manuscript, please indicate the source when reprinting.