At the beginning of the Year of the Tiger, it was very lively.
Moutai Wuliangye, Luzhou Laojiao, Fenjiu, Langjiu, Gujing Tribute Liquor and Shede and other liquor companies released the Tiger Year Zodiac Wine. Yanghe Tiger New Year Zodiac Wine "Caizhi Tiger", and the bottle body is directly made into a tiger shape.
The e-commerce platform has also opened the business of customizing the cover of the Red Envelope in the Year of the Tiger, with prices ranging from 2 yuan to 20 yuan. In addition, tiger age protection shell, tiger age watch... Recently, when the upstream news reporter visited the car market, he noticed that many car companies and motorcycle companies have also come to "join in the fun" and launch the Tiger Age Edition.
On January 10, Changan Auchan X5 Tiger Howling Limited Edition debuted, the official guidance price of 107,900 yuan, limited to 666 units.
The new car is decorated with "Tiger Howling Red" decoration to decorate the overall visual senses that are both young and sporty and enthusiastic and festive.
"Changan Auchan X5 starts from the needs of young people and insists on continuously launching customized products through product differentiation innovation, intelligent differentiation innovation, and personalized experience innovation." The relevant person in charge of Changan Auchan said that from the magic reform series to the youth version, the sports version, and then to the newly listed Tiger Howling Limited Edition, since its listing, it has exceeded 10,000 months of average monthly sales for 13 consecutive months.
Coincidentally, Baojun KiWi Beauty Box also combines fashion design with traditional "Year of the Tiger" elements. The Jihu flow pattern joint nameplate on the side of the body and the streamer diamond check plate at the rear are highly recognizable. Red tiger seats and tiger-shaped seat belt buckles dot the "tiger" elements.
In addition, Dongfeng Citroen also plans to launch the Versailles C5 X Year of the Tiger co-creation version in January, with a tiger head logo co-created with users. Triumph released a brand new tiger Sport 660 in China, which the official quibble calls "the first tiger of the new year". Tuhu Car uses the "tiger" element to start a series of activities, and plans to launch many "Year of the Tiger" peripherals.
ACCORDING TO SALES, as of December 2021, the number of goods containing "tiger" elements increased by 67% year-on-year; the number of products containing "cute tiger" elements increased by 14.6 times year-on-year.
According to other data, since December 2021, the turnover of goods containing the "cute tiger" element has increased by 9.4 times year-on-year. Gold jewelry such as pendants, rings, and transport beads in the shape of "Cute Tiger" have become the most popular mascots and New Year gifts for the Year of the Tiger. The turnover of goods containing the "Meng Hu" element in jewelry increased by 85 times year-on-year, and the turnover of home textiles, gifts and clothing underwear containing the "Meng Hu" element increased by 31 times, 24 times and 14 times year-on-year.
In this regard, industry insiders said that product marketing based on the elements of the zodiac has become common, and whether it has achieved substantial results has yet to be verified by the market.
Upstream journalist Yan Wei