Looking back at 2021, Volvo Cars sprinted hard for annual sales, with Chinese mainland sales reaching 14,622 units in December, up 9.05% month-on-month, and total sales for the year 171,393 units, up 3.1% year-on-year. Among them, its sales volume of volvo XC60 reached 65,036 units in the whole year, an increase of 6% year-on-year; sales of the Nordic luxury flagship SUV XC90 increased by 16% year-on-year, and the dynamic luxury sedan S60 sold a total of 27,993 units, an increase of 29% year-on-year.
RECHARGE model sales have soared, with a global increase of 63.9% year-on-year, accounting for 27% of global sales in the whole year, a record high; the Chinese mainland market RECHARGE models increased by 77% year-on-year in December and increased by 96% year-on-year.
In 2021, Volvo Cars' annual sales exceeded 170,000 units Chinese mainland, and RECHARGE model sales increased by 96% year-on-year.
Adhere to the electrification strategy and achieve 2021 with innovation
In 2021, Volvo was the first to electrify its entire range of products among luxury car brands. Following the XC40 RECHARGE, the first all-electric version of the car, Volvo Cars' second pure electric model, the C40 RECHARGE, was also unveiled at the 2021 Guangzhou Motor Show, further refining Volvo Cars' electrification product matrix and demonstrating Volvo Cars' ambitions in the luxury car segment.
Volvo's first pure electric model, the XC40 RECHARGE
To further achieve its electrification strategic goals, Volvo Cars was listed on the Stockholm Stock Exchange in October 2021, making it one of the largest IPOs in Europe in 2021. Of the funds raised by the IPO, 70% will be used for electrification transformation and 30% will be used to improve manufacturing capacity, which undoubtedly provides important support for Volvo Cars' sustainable development and electrification transformation.
Volvo Cars' second pure electric model, the C40 RECHARGE
Services continue to improve to help the electrification transformation
In addition to the support of hard-core product strength, continuous optimization of services is also the core support for volvo cars' continuous sales growth and new highs. In the face of the widespread range anxiety in the era of electrification, Volvo Cars made a promise last year to "charge everywhere, charge well" at will. At present, Volvo Cars has covered the core car scene of the owner through the layout of "home charging, dealer charging, public charging, and emergency charging", and the free household charging pile, the dealer's 120 kW DC overcharging charging pile, the official APP covering the public charging pile, and the one-key power-up have been realized.
Volvo Car Charging Services covers the core car usage scenarios of car owners
Relying on the powerful digital service center, Volvo Cars also provides users with a charging service experience that meets the standards of luxury brands, and launches functions such as charging security firewall, mobile phone authentication charging, authentication of relatives and friends, dynamic charging map, etc., to ensure that users can "recharge at will".
In the future, Volvo Cars will continue to implement its electrification strategy and continue to open up the road of brand change. At the same time, Volvo Cars has always adhered to the original intention, returned to the roots, adhered to the people-oriented, and provided consumers with worry-free future mobility solutions in a safe, sustainable and personalized way.
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)