Yongjian Town focuses on the work goal of "strengthening the town of national cultural industry", actively promotes the work of traditional ethnic cultural industry in the mode of "party building +", protects excellent traditional cultural industries to the greatest extent, and supports and guides traditional ethnic cultural industries to bravely enter the market.
Recently, in the courtyard of Ma Junjie's family in Mengyuan Halal Food Factory in Xiaoweigeng Village, he and his wife and several workers are methodically handling winter melons, the processed winter melons are soaked in large pots of quicklime, and the winter melons that have been treated through multiple processes are boiled into preserves by fire, and the whole yard is scattered with the rich sweet taste of winter melon candied fruit.
Mengyuan winter melon candied fruit is his family's traditional ancestral business, has been 8 generations, his family candied soft glutinous moderate, sweet and delicious, the entrance is polarized, deeply loved by diners.
According to reports, at present, Mengyuan winter melon candied fruit is well-known, exported to Beijing, Shanghai, Xinjiang, Kunming, Guangdong and other parts of the country, of which Kunming, Xinjiang are the majority, with annual sales of more than 1 million. The little preserves are not only delicious food for the taste buds, but also a good industry for his family to increase their income and become rich.
From a young age, watching his parents make candied fruit, Ma Junjie will help his parents make candied fruit from a young age, and have practiced a good craft, which was originally a traditional handicraft workshop, with a single product and a product only for locals to eat. In 2013, he officially took over, good at accepting new things, he kept studying and tinkering, and developed many varieties: winter melon lotus leaf candied tea, milk fan winter melon candied fruit, walnut winter melon candied fruit, perilla dian olive, perilla papaya, perilla citron candied fruit, perilla plum candied fruit, brown sugar ginger candied fruit and more than ten varieties, these new varieties were welcomed by diners as soon as they were listed. With the continuous growth of the industry, he has no longer satisfied the nearby consumer market, under the support and guidance of the general branch of the XiaoweiGeng Party, Ma Junjie has the idea of putting products into online sales, has participated in e-commerce training organized at all levels for many times, learned e-commerce operations, and soon he put products on online sales, in Taobao, Tmall, Pinduoduo and many other online sales, product sales channels opened, products in short supply, the industry gradually grew. The successful example of mengyuan winter melon candied fruit series bravely breaking into the market is also one of the successful examples of many national traditional cultural industries in Yongjian Town.
At present, Yongjian Town has formed a development model of "party branch +" to promote the vigorous development of national traditional cultural industries, especially the traditional halal food culture processing industry, which has played an active role in leading the people to increase their income and become rich. According to incomplete statistics, thousands of traditional halal food culture processing industries have reached 2,500 long-term workers and 5,000 seasonal workers, generating economic benefits of more than 10 million yuan.
Source: Weishan MicroVision
Original title: Little candied fruit "breaks into" the market
Editor: City Times pays a little attention to Zhang Ruchen
Review: Zhu Xiaohan