On January 8th, the awarding ceremony of Red Star Macalline National No. 1 Store, a leading home retail enterprise, was successfully held in Red Star Macalline Southwest No. 1 Store, which collectively awarded the license for the No. 1 store in the country and unveiled the mystery of "Top100 Mall".
Zhu Jiagui, Executive President and General Manager of Grand Operation Center of Red Star Macalline Home Furnishing Group, Song Dan, Assistant President and General Manager of Brand Department of Red Star Macalline Home Furnishing Group, Tan Yafang, General Manager of Strategic Planning Department of Red Star Macalline Home Furnishing Group, Wu Youning, General Manager of Red Star Macalline Chongqing Yingfa Center, Kaili, Retail Manager of BENTLEY China, Wang Ke, Business Development Manager of PORRO China, and business executives from Red Star Macalline's 32 No. 1 stores across the country gathered at the grand ceremony to witness this historical moment. Announced that Red Star Macalline officially entered the era of No. 1 store.
Red Star Macalline No. 1 store award ceremony site
From the northeast to the southwest, the national matrix of the No. 1 store has become one
What is "No. 1 Store"?
It is understood that the No. 1 store is distributed in the provincial capital and developed prefecture-level cities, and the average single volume of shopping malls is greater than 100,000 square meters; the mainstream brand operating area accounts for more than 40%, the tide brand operating area accounts for more than 15%, and the import brand operating area accounts for more than 8%, with the category and brand flagship stores as a significant feature, laying its regional "hegemonic" status. In short, No. 1 store is the king of the local home furnishing industry.
Since the formation of the matrix of Northeast No. 1 stores at the end of 2021, Red Star Macalline is not limited to one corner, but uses the northeast triangle as a longbow to shoot "No. 1" feather arrows into Beijing-Tianjin, South China, East China, Southwest China, Central China, North China, Northwest China and other regions, and now has become a perfect one-stop home shopping foundation in 32 places.
The train of the "No. 1 store strategy" is advancing rapidly, and the power source of this speeding train is "7 most": the largest single volume, the most complete category, the best brand structure, the widest radiation range, the widest customer base, the most high-end positioning, and finally constitute the strongest home ecology.
As the host of this conference, Southwest No. 1 Store, as the leading sales mall in Chongqing and even the whole country, has been polished for 15 years and is closely in line with the needs of people in southwest China, covering an area of more than 32 million permanent residents in Chongqing, bringing the ultimate home consumption experience to the people of Chongqing.
Looking at the eight major regions, the Southwest No. 1 store is not a lone wolf, and 32 No. 1 stores go hand in hand. At this point, the national No. 1 store matrix has revealed its true appearance, and the official announcement of red star Macalline has officially entered the era of No. 1 store.
With the help of "Top100 Mall", Hundred Stores painted a national picture
The press conference also unveiled the full-vision picture of Red Star Macalline in 2022 - "Top100 Mall".
Zhu Jiagui, Executive President of Red Star Macalline Home Furnishing Group and General Manager of Grand Operation Center
In fact, as early as last year, Red Star Macalline has picked up the ranks, gradually laying the foundation for the strategy of No. 1 store, Supreme Mall, and benchmark mall. As the king of the store king, the advantages of the No. 1 store can be seen in the previous article; the supreme Mall that focuses on more high-end brands is distributed in first- and second-tier cities, with the characteristics of scarce more, design more, high-end more, trend more, experience more, etc.; and the benchmark mall is a model benchmark for other home shopping malls in the country to learn, learn from, and copy, from operation, popularity, service, to brand, word of mouth, marketing, and it is willing to make templates but is not afraid of being surpassed!
Zhu Jiagui, executive president of Red Star Macalline Home Furnishing Group and general manager of the big operation center, said at the event site that Red Star Macalline has launched the No. 1 store, the Supreme Mall, and the benchmark mall in the past three months, and jointly built a full-line product matrix through the above three new species, leading to the "Top100 Mall". The 100 stores include 32 No. 1 stores, 9 Supreme Malls and 59 benchmark malls. They are the mainstay of Red Star Macalline and the entire industry, and they are the vane of industry trends.
Hundreds of shops are used as cornerstones and spread out in the shape of cobwebs. Top100 Mall with dots into lines, lines into surfaces, a store to cover the whole province, dot lines connected to multiple provinces. It can be seen that whether it is facing the changes of the times or the changes in the industry, Red Star Macalline has always been able to achieve prudent insight and innovation, promote change with a staggered style of play, and steadily walk on the road of evergreen foundation.
Change new models and lead new trends
For companies, "pioneering innovation" is risky, but the greater risk comes from inaction. There are countless cases of falling behind and withdrawing from the business stage because they cannot keep up with the changes of the times.
Wu Youning, General Manager of Red Star Macalline Chongqing Yingfa Center
Wu Youning, general manager of Red Star Macalline Chongqing Yingfa Center, said at the event site, "In 2006, Red Star Macalline opened the first store in the southwest region of Chongqing, and after 15 years of hard work, 22 stores and shopping malls have been opened and prepared in Chongqing, and it is expected to reach 30 stores within 3 years."
The successful holding of the collective awarding ceremony of Red Star Macalline's 32 No. 1 stores across the country also means that the in-depth operation of Red Star Macalline has begun, with the "No. 1 Store" matrix as the locomotive, with the Top100 Mall closely linked, to promote the continuous advancement of the strategy, and finally to make the top-level design land in each area.
In this process, Red Star Macalline will further consolidate its leading position in the industry and climb to the top of the home market in an unprecedented form.
This conference is a quantitative and qualitative butterfly change of Red Star Macalline. Over the past 36 years, it has driven China's home furnishing industry to continuously upgrade and iterate. Equipped with the "No. 1 Store Strategy", the transformation of the Top100 Mall, the super new species has arrived, and Red Star Macalline is leading a new round of strong changes in the Chinese home furnishing market.