Changsha Evening News Palm Changsha, January 8 (All-media reporter Huang Neng) When the bookstore opens into the scenic spot, when the old building becomes a characteristic reading space, reading is also "reading beauty", the more you read, the more beautiful it is. Today, the Orange Island Store of Lezhi Bookstore, located at the former site of Meifu Foreign Firm in the orange island scenic spot, was officially opened. This is a bookstore that transforms the protection and reuse of cultural relics into a characteristic reading space, which revitalizes the old building and adds to the historical heaviness of Changsha.
The former site of Mobil & Co. was built in 1924 as a two-storey American-style building, integrated with Chinese architectural techniques, the whole building sits north to south, the roof of the mountain, covered with large red tiles, red brick clear water wall. Changsha Xinhua Bookstore transformed it into a landmark bookstore with the promotion of key excellent publications and supplemented by "coffee + salon + cultural creation + art" - Lezhi Bookstore Orange Island Store.
The bookstore has two floors, the first floor is a space for diversified reading and art appreciation. The books here mainly cover Huxiang classics, political history, academic culture, life attitudes and other categories, and also set up Huxiang theme customized boutique cultural creations, small cultural salon areas and coffee bars, and "Happy Art" art exhibition space. Multi-format operation to meet the one-stop cultural needs of readers.
To the attention of reporters, an art installation above the atrium, which takes on a wavy shape through the change of swaying up and down. Its name is "Hundred Boats Competing for the Stream", and every hour the art installation will start, playing the whistle of the steamship, the sound of paddles, and the sound of water birds, making people feel as if they are on the surface of the sparkling Xiang River.
Climbing up the red streamer staircase, readers can see the special bookshelves such as "Hundred Boats Competing for The Stream" and "Qia Classmate Teenager". This is a unique staircase bookshelf, with selections and classifications inspired by Mao Zedong's poetry.
On the second floor, this floor is a space for the exchange of ideas and interactive themes. The overall layout is "Hui" glyph, and the bookshelf displays Chinese and foreign literature, social sciences, philosophical psychology and other major categories of books, and sorts out a new reading context for readers through special topics such as Cloud Cirrus, Youth Story, and Character Coordinates, and builds a "time and space corridor" of the book world. Here, there are not only good books, but also beautiful scenery. The wide view of the small attic and the Du Fu River Pavilion across the river have attracted many readers to punch in and take photos.
Another major feature of the second floor is the script interpretation hall, which is a cultural consumption method that young people like very much, and the script hall in the bookstore has a different flavor.
According to Sun Xin, the director of the Orange Island Store of Lezhi Bookstore, the decoration design of the bookstore is based on the concept of "dialogue between youth and history", through red, green, brown, black and other shades, with the architectural characteristics of Mobil Foreign Firm, presenting a fresh and elegant, fashionable and heavy style. The total construction area of the bookstore is 584 square meters, and the outdoor garden is 252 square meters. There are more than 5,000 kinds of books and more than 18,000 books.
The daily operation of the bookstore takes "books" as the center, with complete formats and rich products, mainly covering books, cultural creations, coffee meals, cultural salons, creative makers, art appreciation, parent-child reading, etc. At the same time, it is integrated with the local culture of Changsha and the culture of orange island scenic spot, and all kinds of Huxiang cultural books and Huxiang elements are readily available in the store.
Since the soft opening of the bookstore on New Year's Day, it has received nearly 20,000 readers in 7 days. On the day of the official opening, the bookstore also held a number of sharing activities. Famous writer Han Shaogong, Professor Yang Yu of Central South University, and famous host Zhang Dandan talked about "the literary echoes of the times and life" around Han Shaogong's new book "Life Suddenly". Poets Cao Shu, Zhang Zhan, and Liu Yang began a poetry dialogue and participated in the New Year poetry meeting of "Now I Come to Poetry in river continent".
Lezhi Bookstore is an independent brand bookstore under Zhongnan Media Xinhua Bookstore, founded in 2015, integrating reading, life, culture and creativity. Lezhi Bookstore Orange Island Bookstore is the sixth store, and each bookstore has its own characteristics, which continues to refresh people's understanding of it.
"The Orange Island Store of Lezhi Bookstore is a new model for us to promote the strategic layout of 'Having Fun in All Areas' and developing into a 'Lezhi Model' for red tourist attractions, creating a cultural communication platform with personality, taste and strong radiation in the blend of culture, aesthetics and beauty." Li Haifeng, secretary of the party committee and general manager of Changsha Xinhua Bookstore, said that he hopes that this space where nature and humanities are natural, and history and the future shine together, can become a poetry and distant place that the majority of readers yearn for.