Per Editor: Peng Shuiping
The former leading brand in the bun industry, "Dog Ignore", began to shrink its offline stores after experiencing the "bad evaluation" storm of Wangfujing stores last year. According to CCTV Finance, recently there were media reports that "the dog ignored the closure of the last store in Beijing", and the reporter made a field visit.
Image source: CCTV Finance
<h2>The dog ignored the Signboard of the Beijing Qianmen Store and locked the door</h2>
The reporter saw in the official WeChat public account of Dogbury that there are currently 17 stores in Dogbury, except for Qianmen in Beijing, the remaining 16 stores are located in Tianjin. The reporter then went to the dog ignore the front store.
Reporter Wang Wencong: In the original "dog ignore" front store, it can be seen that the door is locked, the inside is empty, and the store's sign has been taken off. The staff nearby told me that the store had been closed for nearly half a month.
The reporter inquired about a local service website and saw that at present, many dog stores in Tianjin have shown "suspension of business" like today's dog-ignore front stores. Subsequently, the reporter called the dog to ignore the official customer service phone, and only one answer was successful.
The dog ignores the bun staff: Our side is maintained by the system, you can call the official website.
According to the data of Tianyancha, the affiliate company of Dogbury Beijing Main Store is Dogbury Restaurant Chain (Beijing) Co., Ltd., which was established in November 2010 with a registered capital of 5 million yuan and the legal representative is Zhang Yansen, which has been deregistered in November 2011. On March 17 this year, the operating status of Tianjin Dogbury Catering Management Co., Ltd. has been changed to deregistration. According to the official Weibo of Dog, the group decided to close and cancel the store because the operation did not meet expectations.
However, at the same time of closing the store, Dogbury seems to be also carrying out a new business layout, also in this official Weibo, the reporter saw that on March 24, 2021, Dogbury Group and Xiamen Airlines Tianjin Branch officially signed a strategic cooperation agreement, Xiamen Airlines will include Dogbury into the designated supply base of catering raw materials.
<h2>The dog ignored the hot search again</h2>
The last dog in Beijing ignored the store and closed, and the related topic once rushed to Weibo hot search in the morning of the 29th. However, unlike the nostalgic atmosphere caused by the closure of other long-established brands, the vast majority of netizens do not regret the suspension of the dog, and the relevant Weibo comment area appears more to complain about the "expensive and unpalatable" of the dog's disregard for the bun.
Image source: Dog Ignore Group's official website
According to the Beijing Business Daily, after experiencing the "bad review" storm of the Wangfujing store last year, the century-old store dog ignored and began to shrink its offline stores. Recently, the reporter found that the original dog that was disqualified from joining last year changed the new signboard to continue to open a store to sell buns, while the dog ignored the Beijing main store (qianmen store) and closed the door, which is also the last store in Beijing recognized by the dog ignoring the official recognition.
In addition to the Beijing market, Dogburi has also begun to shrink its catering stores in its "base camp" tianjin.
A week ago, a message of "the dissolution and cancellation of Tianjin Dog Ignore Catering Management Co., Ltd." made the dog ignore and triggered heated discussions. Afterwards, Dogbury Group responded that the Group's Dog Ignore Restaurant Chain Wuqing Store, the industrial and commercial registered name is Tianjin Dogbury Catering Management Co., Ltd. Because the operation did not meet expectations, the group decided to close and cancel the store, not the online rumor "Tianjin Dog ignored the cancellation" and "the dog ignored the resolution to dissolve".
After the news of the closure of the last dog in Beijing, it triggered heated discussion among netizens. Many people complained, "Expensive and unpalatable, you can live for so many years, it is really market tolerance" "finally closed down, how many people have been deceived"; some people regret that "the old brand that is not easy to do, the operation is like this".
Image source: Screenshot of netizen comments
Gu Yue, the blogger who caused the dog to ignore the Wangfujing store video storm last year, also said on Weibo on the 29th: "Don't blame me, I have been to the 'old brand' restaurant that has eaten a lot of centuries in most of the world." Some families run small shops, the old customers are generations, the quality of the ingredients is unchanged, and the price is very grounded. I hope that the dog will get better, but first of all, we must understand who the food is made for, and the word 'conscience' is what our consumers like and respect. ”
Image source: Screenshot of the blogger review
In September last year, video blogger Gu Yue complained that the sauce meat bun of the Bun Wangfujing Main Store "felt that it was full of fat meat", "particularly greasy", "100 yuan two drawers are a bit expensive", and said that on the public review network, the rating of this store was 2.85 points, which was the "lowest rating" in the restaurants in the Wangfujing area. Since then, the dog ignores the bun Wangfujing main store has issued a statement saying that the video publisher has violated the restaurant's right to reputation, and the restaurant will pursue the legal responsibility of relevant personnel and online media. But then the "Wangfujing Dog Ignore Shop" Weibo account was deleted, and the statement was also deleted.
According to a report by Zhongxin Jingwei on the 29th, dogbury group has confirmed in an interview that the above stores have indeed been closed. "The lease period has arrived, people don't want to rent, we are negotiating this issue." Dog ignored group staff said.
According to the above-mentioned staff, if the lease can be successfully renewed, Beijing Qianmen will continue to open. As for whether the dog ignores whether it is more online in the future, the staff member said, "It is not biased towards the line, many of us in Tianjin are physical stores." ”
Source: Daily Economic News Comprehensive CCTV Finance, Beijing Business Daily, Zhongxin Jingwei
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