Sony, make a car is really fragrant!

At CES, the world's largest consumer electronics show, held in Las Vegas on January 5, 2022, Sony Chairman, President and CEO Kenichiro Yoshida announced that Sony Group will establish a new division, Sony Mobility Inc., which is expected to be established this spring and will focus mainly on the commercialization of electric vehicles. This also indicates that Sony has officially ended up and joined this car-making war.

In 2020, Sony officially released its first pure electric concept model VISION-S, the electric vehicle platform is jointly designed by Sony and Magna, the concept car is not built by Sony alone, but jointly built by a number of companies. Public road testing will begin in Europe at the end of 2020 to validate the safety of image and sensing technologies installed inside and outside the vehicle and the user experience of human-machine interface (HMI) systems. It began 5G ambient driving testing in April 2021 and will continue to provide a new experience for the mobility field that is transitioning to electric vehicles by combining its cutting-edge technologies.

For Sony, the hardware in the direction of electronic products has never been a problem, depending on its linkage with the PS5 and the trim central control screen of the interior, with lidar. However, for car manufacturing, Sony's disadvantages are also obvious, and it is obviously inexperienced in traditional machinery manufacturing and processing. In addition, in addition to some performance data directly linked to the motor, Sony did not disclose more information about the new car, which also shows that Sony has not completely left the prototype stage, and there is definitely a long way to go for mass production.

However, the global new energy car-making war has been very fierce, like Tesla and domestic car-making new forces have already gained a firm foothold, and it is a little late to enter the game now.