At present, the number of Internet users in china has reached 1.011 billion people, which includes most people from 18 to 75 years old. Some experts pointed out that the actual data is more than this data, here a large part of the junior high school students have not been counted, the Internet has brought great changes to the world, this is an era of information explosion, but the Internet in our popularization of knowledge and broadening horizons at the same time, but also brought huge hidden dangers.
According to the report, the average time spent by Netizens in China on short videos is 110 minutes, close to two hours. People are brushing short videos when eating, when they are working, and even when they are walking, which is already a serious social problem.
Why are short videos so popular?
In fact, this is a very simple problem, the current video platforms have iQiyi, Youku, Tencent, Bilibili, etc., almost all of them have opened a short video column, a sound and a hand is directly based on short video content, the profit point of the video platform mainly comes from traffic, whether it is in the form of commission or in the form of receiving advertising, in the final analysis, it is the acquisition of traffic.
However, there is a difference between the traffic of long video and the traffic of short video, a user stops at the video site for ten minutes, a long video may not be watched, the amount of product display is only once, and the short video can be seen for ten minutes, then the benefit of this traffic is ten times that of long video. Although the number of IP visits for the entire platform remains the same, the traffic is nine times more, which is why all video apps have to push short videos.
Short videos, new era spirit opium
1. Although short videos have brought more traffic to the capital market, they have caused great harm to users.
Because people's attention is limited. Just like we are in school, a class stipulates that 45 minutes can not be too long, too long will cause attention fatigue; can not be too short, the course time is too short, the students have not yet entered the state, that is to say, they have not yet concentrated their attention, for short videos, many videos below two minutes can not let people concentrate on watching the content, quickly change the video content theme will make people overwhelmed, long time browsing short videos, will make people distracted, It's hard to concentrate on anything.
2. Short videos because of the limited length of time, resulting in its relatively superficial content, in the face of user distraction, video creators and create hot spots to attract the attention of users, so it is easy to go to extremes.
As soon as many short videos are opened, we can see that these contents can be divided into several types, first of all, the brainless funny type, and then the twisted waist and exposed flesh type, which are all grasping the general human weaknesses of our general public, curiosity and lust; and there is the selling anxiety type, come up and tell so-and-so to pay attention to, so that at once grasp people's concerns, and then pull a mess in the back, brainwashing users, for users with knowledge and insights is not so easy to be fooled, But most people will be fooled, and the market sinking rate of short videos is very high, and many groups with low education after 60s and 70s are easily brainwashed.
To sum up, in order to concentrate the user's attention, short videos will amplify some of the focus and take advantage of the weaknesses of human nature, which will make people who often watch short videos become unstable and even extreme in their daily lives.
3. The fragmented knowledge of short videos makes social groups have cognitive contradictions and hinders their own systematic integration of knowledge.
We know that a sentence is that fragmented knowledge is invalid, education in any country in the world focuses on building a complete set of knowledge systems in the minds of students, but short videos are breaking these systems, users will not get any systematic information on the short video platform, they are fragmented, and even what the same blogger says is contradictory. Classic examples are the spread of rumors, as well as rumors and anti-rumors, in short, people who often watch short videos will fall into a kind of confusion, can not distinguish between right and wrong, and mainstream social values will be broken.
4. The last point is that the dividends brought by short videos make many creators lose their minds, and in order to pursue profits, they can show the lower limit without scruples and make social values distorted.
In recent years, the Chinese government has banned some so-called Internet celebrities, who rely on the lower limit of the show to obtain traffic. For example, the previous very famous "Old Eight Incident", a short two-minute "Eat Ollie" video, let him gain millions of fans and obtain huge profits. There are countless such UP masters on short video platforms, and foreign short video platforms are more explicit. It can be said that short videos are poisoning our society, and it is almost useless except for bringing huge profits to the capital behind it.
summary
At present, the emergence of short videos is already the trend of the times, and the state can only be said to rectify vulgar content, but it is impossible to say that short videos are completely blocked. As individuals, we must consciously learn to control the time we spend brushing videos, not to be overly addicted, not to respect short video content, to keep thinking, and not to be a "puppet" whose emotions and thoughts are manipulated by short videos.
Hundreds of millions of Chinese people are deeply trapped in it, and this new era "trap" has to be prevented
Short videos, the "spiritual opium" of the new era