On January 5th, the 2nd China Post Cultural and Creative Product Design Competition Awards and New Product Launch Conference was held in Beijing. At the meeting, Bama Tea Industry and China Post Cultural creation jointly launched a cross-border joint new product - the Year of the Tiger Zodiac by The Pu gift box, and won the "Best Chinese Festival Cultural and Creative Products" award in this competition.
It is reported that the new joint brand, which is a Pu'er tea (cooked tea) gift box, combines the elements of the Spring Festival of the Year of the Tiger, integrates the traditional tea culture with the zodiac stamp culture, and creates cultural and creative products with prominent postal characteristics, prominent tea culture and rich connotations.
△Wang Zhiqi, General Manager of the Postal Business Department of China Post Group Co., Ltd., delivered a speech
△The unveiling ceremony of the new product of the eight horse tea industry and China Post zodiac sign joint brand
The relevant person in charge of China Post Cultural creation highly affirmed the positive contribution made by The Eight Horse Tea Industry in disseminating traditional tea culture and helping the rise of national brands, "This time, China Post Cultural Creation and the Eight Horse Tea Industry have joined forces to launch new and practical and emotional hot-selling cultural and creative products for the mass consumer market, injecting emerging strength into the cultural and creative market and accompanying Chinese brands to the world." ”
In China, the postal industry and the tea industry are both old and often new industries. In the long river of history, postal stations have spread all over the land of Shenzhou, and there are tens of millions of horses and horses on the post road, transporting tea, silk and other daily necessities to various places, and transmitting thoughts from other places. Tea has also traveled through thousands of years of time, in the daily life, cross-domain communication, and gradually created Chinese unique social style and cultural character. Nowadays, these two traditional industries, when they enter the modern society and experience the revival of the industry, have once again collided with new fireworks and integrated new ideas.
The relevant person in charge of the Eight Horse Tea Industry said that the joint gift box with China Post Cultural and Creative, whether from creativity to design, strives to show the public a different kind of youth and vitality in the traditional industry.
△ Letter mark The Year of the Tiger zodiac relies on the Puli box
In recent years, under the advocacy of "cultural self-confidence", tea culture, as one of the representatives of traditional culture, has been continuously accepted among young consumer groups. Bama Tea insists on spreading tea culture in the contemporary context, and actively tries to collide tea with traditional quintessential cultural IP.
Previously, Bama Tea Industry took the flying fairy, nine-colored deer, three-eared rabbit, wing horse, mingyue, Mooi and other elements of dunhuang murals as inspiration sources, and jointly launched the "National Treasure" joint product - Luk Fook Linmen with cross-industry head brands. In addition, it has also created the official joint customized Jianzhan and Chow Tai Fook joint products - deer and tea whales, etc., to spread the excellent traditional Chinese culture to young people.
In the future, Bama Tea will also cooperate with more head brands, based on traditional culture, facing young groups, jointly creating innovative products, and continuously enhancing the brand influence of Bama Tea in young consumer groups.