In 2016, the development pattern of women to the game market was opened by a number of well-known products and quickly matured. However, many changes in the past year have made women want to come to the market.
The Game Working Committee has released data pointing out that in the past five years, the proportion of female game market revenue in China's mobile game market has always been in an increasing trend, but the overall improvement space is still huge, especially in 2020, women's revenue to the game market accounts for 25.3% of the total revenue of domestic mobile games, and the proportion of domestic female mobile game players is 47%, and the difference between the two is huge.
Entering 2021, the issuance of game version numbers will stop in July, and the emergence of the "new regulations on the prevention of addiction of minors" has taken the uninsured work to a new level, and has also pushed them to entertainment forms such as short videos and live broadcasts. In other words, when male players peak and minors stay away, the future growth of the game industry user scale is not optimistic, which also leads manufacturers to cast more attention on female users.
Under this trend, it is an indisputable fact that manufacturers located in the track are beginning to change, and it is an indisputable fact that products are broadened from multiple angles. Especially after discovering the special demands of female users, the form of the product gradually became generalized and generalized. Stripping love from the backbone of the game, amplifying the value of the theme itself and the logical conflict that the relevant story should have, and integrating more forms of gameplay have become the direction pursued by many products at present.
"Absolute Interpretation" is also the same, but its perspective is placed in the entertainment industry, and the gameplay is also hoped to complete the gorgeous turn in the market competition through its own uniqueness and high immersion.
Real or fantasy, the balance is not easy to grasp
"Absolute Interpretation" is an immersive entertainment industry cultivation mobile game, its core background is the general environment of internal entertainment, the theme is from the role played by the player itself, in the pursuit of the actor's dream of the road to encounter and feel, in essence, is to use immersive experience for the player to state the protagonist's transformation process in internal entertainment.
Art, music and core gameplay are the first content that players are exposed to, "Absolute Interpretation" is naturally very important, the art is refreshing and delicate, highlighting the beauty and characteristics of the characters, and the script posters are also different, which is considered to be decent. The modeling is full of fineness, with the help of ORP models to pursue better light and shadow performance, to create a cinematic lens language, cartoon rendering with PBR mixing operations, so that modeling and vertical drawing more matched. The official has said that "the art UI vision and 3D model have undergone optimization iterations, trying to present a more exquisite art performance", and also announced the past when the two model brothers frequently killed each other due to the "face" problem of female stars, and the micro-expressions of the protagonists when they were touched by the player on the main interface can see the official thoughts. In terms of music, it more follows the style of idol dramas and fits the game itself.
The micro-expressions behind the emotions are very surprising
The experience story is the most thoughtful part of the early player's play, it is mainly to tell the story of how the player grew up from the dragon set, which is why some players regard it as a dynamic audio novel with an interactive plot in the review. For the story as a whole, although there are a thousand Hamlets in the eyes of the player, the overall evaluation is acceptable.
Players will play a woman with a certain posture, but from the flashback of the memory, the protagonist was born with a lack of good control over facial expressions, but the vision of acting makes him constantly try, but he has also repeatedly encountered walls on the road of acting, which also leads to the protagonist's deep obsession with acting, in line with the consistent inspirational design, and also paves the way for the subsequent outbreak of cool points.
Of course, there are also players who have complained about some of the copywriting, such as the chaotic Naruto analogy is slightly out of the play, and some plots have also triggered controversy among players, such as the loud spit of actress A, the "small admonition" of me who still needs to be trained to become a popular traffic student (this small student has a high probability of having a grudge with the protagonist in the future), and Du Ruo, who loves to play big names, has already conspired to fight before they have met.
The above content can be seen as a flashpoint that makes players have emotional fluctuations, because female players are more likely to pay for feelings, and the same content may mobilize different emotions due to different personalities of players, resulting in a variety of evaluations. Development teams need to put reasonable checks and balances on content, which is very common in women's games and is one of the important indicators of the quality of a product in the future.
About the plot controversy, because the player is not familiar with the internal entertainment environment, it is difficult to determine the above design reduction degree of a few points, many chaos caused the internal entertainment environment for a long time to resent the player's disgust, but if not to do so may make some people feel unreal, so it can be seen that "Absolute Deduction" is trying to find a balance as much as possible, Taptap on some low score evaluation also stems from this, the emergence of such content, indeed may make people play, but also add vivid content, and even show the reality of the current domestic entertainment circle, Whether it is good or bad varies from person to person.
Of course, for many female users, restoration may be necessary, and the twist is important, but it still needs to be filled with fantasies.
Refinement of details and exploration of gameplay
In the overview, the official summary of the product is very clear.
Major sets to shoot scenes, using film film to record each carefully interpreted role;
Fight in the circle, become a purple microstar descending from the sky, become famous or die overnight;
Sign the "Letter of Commitment to Virtue" and become a people's artist with both virtue and art;
Run around announcing, participate in the award ceremony, prepare to play the song stage, and harvest the fans' full of longing and love;
Constructing such a world where reality and ideals coexist for players is the original intention of "Absolute Deduction".
When you see the above, the player may feel that the description is slightly exaggerated, but this is not the case. Today's female products will highlight the core gameplay, appropriately focus on other gameplay, so that the game as a whole is more plump and more three-dimensional, which requires a huge framework to undertake the diversification of content, making the game more reasonable.
The core of "Absolute Interpretation" is the protagonist's past in the entertainment industry, such as awards and announcements, which are necessary fillings, and are also an indispensable part of shaping immersion.
In order to make the sense of immersion stronger, the official care has taken care of many places. The main circle of the game is full of "entertainment" atmosphere, there are scripts, coffee spots, announcements, fans are readily available, especially in many details, such as the work of the fast collar including the crew box lunch, the lights of the support group shine neon, the pass design is renamed "Flower Road", and the achievement is the deduction and growth of the road, which can be described as all-encompassing.
"Absolute Interpretation" shows the growth of actresses while also amplifying the side of the protagonist's life, and the home function in the game includes a picture book that records the past, a poster wall to collect and browse. The beauty and dress-up functions highlight the personality of the players, especially the makeup function includes extremely detailed designs such as eyebrows, beauty pupils, eye makeup, blushes, etc., and the presentation effect is not inferior to reality.
The protagonist in the game also has his own mobile phone, where you can watch Weibo and Xingwen, these two designs are also very suitable for real life, the former can see the dynamics of the characters in the plot, the content of their forwards; the latter is a clear understanding of the changes in the entertainment industry. Even at home, the window will flash paparazzi from time to time, and it is these details that construct a real scene, allowing players to better substitute for it and making the game play closer to the personal experience.
The game's card gameplay is also more cleverly designed, the emotions of each script into cards, through the joy, anger, sorrow, fear, flat five to express, and named it the mask, the protagonist in the mask to deal with the script, is the player with the mask to deal with the game scene, different masks have different values, in response to the script can also play a higher score. In the announcement function, when facing variety shows, advertisements and other activities, good cards will also achieve better results for the protagonist.
Looking forward to a blockbuster it
Throughout "Absolute Interpretation", hoping to depict the entertainment circle as real and interesting as possible is the main backbone of its creation. As the developers say, it uses imagination as a skeleton and real details as a filling, elevating the sense of immersion from multiple angles, creating a "second world" for players to be as close as possible to the life of the star.
However, the treatment of some parts of the game is worth scrutinizing, on the one hand, the plot, not only to fit the reality, but also to lay the highlights, resulting in different players having different expectations of it, and then generating different requirements.
On the other hand, whether the depth of card play is suitable, when the official designs the card, its depth is more reflected in the numerical value of the attributes (acting, inspiration, charm, knowledge), and there will be skills, breakthroughs and integration with the cultivation, if you want to dig the depth of energy. Some players think that the card play focuses on the card score, the depth is limited, and the playability is average; but some people have limited research on the entry of the card, with more emphasis on the card level, and the content touched is not deep, resulting in a series of complaints such as the difficulty coefficient of the level and the card level, and it is obvious that some players cannot "fit in" with the game when facing the depth of the content.
Overall, "Absolute Interpretation" deserves recognition, it has many of its own ideas, but also has a unique expression, many details are also portrayed very delicately, women to the game market, its light will make many people shine.
But before long, someone will "fight" with it.
On January 13, Tencent's entertainment industry agent growth mobile game will be launched, the background of the game also chose the entertainment industry, players will play an agent, talk about resources, find announcements, and cultivate their stars from obscurity to the world. Although players have 7 different styles of artists to cultivate, "Brilliant StarWay" also ignores love and amplifies friendship, but on the basis of the current relatively fixed framework of women to the game, it and "Absolute Interpretation" must not be parallel lines, only in some places to adopt more ingenious design, in order to meet more people, and do a brilliant job.
When it comes to ignoring love, ByteDance's "Flower Yishan Heart Moon" also adopts this operation, with noble art as the skin, the crowd as the bone, the content is to highlight the plot, card battles and flying flower orders and other gameplay, many operations are also catering to the changing needs of female players. In terms of results, today ranked 75th on the App Store best-seller list, which is remarkable.
In addition, the increase in the demand of female players will force the product theme to be more diversified, and the mainstream trend will be closer to the direction of the big heroine, which is more pleasing at the moment and more in line with women's desire for independence and autonomy. There is also this to do, can make the protagonist in the big framework to better control a lot of content, such as "Absolute Interpretation" is because the protagonist is a small actor chasing dreams, will contact more industry insiders, to run the announcement, contact a lot of scripts, so that the gameplay has a broader space to play, players can also in the form of substitution, holding the dominant right of content. It is this kind of transformation that love dares to "take a back seat" or even completely give way, tencent photon's self-developed "Love of Light and Night", IGG's "Time Princess", and the friendship time "Dulala Promotion" focusing on the workplace are all the same.
In addition, those that are particularly touching on the screen, such as the 3D new work "Love and Deep Space" of PaperGames, and VVANNA GIRLS' "In the Name of Shining", they have a rather gorgeous appearance, which can bring people the most intuitive touch, which is worth paying attention to.
After all, the blockbusters are most likely among them.