On April 24, Gamma Data released the Game Industry Report for January-March 2022. The data shows that in Q1 2022, the actual sales revenue of China's game market was 79.474 billion yuan, an increase of 10.08% month-on-month and an increase of 3.17% year-on-year, lower than the same period last year. Such data makes everyone more confident in 2022, so which games are making a lot of money in the first quarter?
The report shows that in this nearly 80 billion yuan of revenue, mobile games are the great achievements of "Original God". Earlier, "Original God" had announced its own Q1 revenue, and the flow of water was as high as 3.5 billion. And "Original God" so profitable is also completely by strength, during the Spring Festival in the 2.4 version of the new character Shen He, Yunyan's "Goddess Split View" global brush screen, and then online Yaeko Shiniko, Shenli Ayaren and other highly popular new characters, wave after wave of updates directly led to the flow of kachi water soaring.
The report also pointed out that in terms of terminal travel, it is increased by evergreen products such as NetEase's "Fantasy Westward Journey", which has been operating for nearly 20 years and can actually contribute such a large amount of water, indicating that NetEase's game is too successful in content and operation, which is gratifying.
It is worth mentioning that women to mobile games are also showing their might in Q1 2022, such as Dewdrop Technology's "Eternal Night Star God", an RPG based on costumes and plots, invited Lin Xinru to endorse, and successfully exceeded $10 million in January revenue, and its performance was amazing.
In fact, although women's mobile games have not been as popular as when "Love and Producers" came out in the past two years, Tencent NetEase is still quite resistant after entering the game. For example, Tencent's "Love of Light and Night", with its excellent picture and excellent plot, maintained a high growth rate after updating the new main line in Q1.
NetEase launched the mobile game "Absolute Interpretation" with the entertainment industry as the background in Q1 2022, which was also a great success. "Absolute Deduction" topped the App Store free list on the first day of launch, and the next day received additional App Store Today heavy recommendation, the game was not only favored by various lists after the launch, but also jumped into the top 30 of the best-selling list in 2021, and also performed a perfect change of lanes for the game industry in early 2022.
"Absolute Interpretation" is a game that shows the life of a female star, in which the player plays a newcomer who pursues her acting dreams, and immerses herself in the growth process of an actor in the entertainment industry by constantly improving her acting skills, shooting film and television dramas, running variety show announcements, etc.
In order to allow players to better hone their acting skills, in addition to inviting the gold medal screenwriting team to launch a large number of high-quality scripts, there are also actors' study rooms, crew itineraries, script reading and other gameplay, deeply and truly restoring the on-set experience. From script study, acting breakthrough to box office estimates, they are too similar to the acting life of the entertainment industry.
In addition, players also need to be busy with various advertising endorsements, variety shows, fan live broadcasts and other activities. Of course, as a female star, everyone can also have high-value clothing, as well as the love and support of fans!
In short, the game revenue of nearly 80 billion yuan in the first quarter of 2022 is also a good result, and these low-key and profitable games also hope that they will continue to exert efforts in the follow-up and bring more high-quality updates to players.