Author 丨 Yuzhe
Image source 丨iQOO official
In recent years, smart phones have entered the fiercely competitive stock market, and mobile phone brands have made efforts to seek "traffic passwords". In such an industry environment, the new brand iQOO, which was born in 2019, has gained a lot of consumer attention, and in the game mobile phone market tracking report released by professional market research company Canalys, during the second quarter of 2018 to the first quarter of 2021, the iQOO brand ranked first with a market share of 23%.
Why does a new brand gain consumer recognition?
This brand, which has its own focus on the gene of consumer demand, has focused on user experience from the beginning of its birth and aimed at the deep needs of the new generation. Since its establishment for 3 years, iQOO has continued to launch a variety of models, and on the 5th of this month, it ushered in the official release of the flagship product of the new year, the iQOO 9 series.
With "Enjoy Control" at its core, this series brings groundbreaking new experiences in performance, handling, imagery, and design. So, how did iQOO surprise you along the way?
Extreme demands lead to new experiences
Being able to create multiple "out of the loop" models, and iQOO has always been positioned, iQOO flagship series, always use "high performance and the ultimate game experience" to meet the core needs of users, so that each update can bring users a new experience.
The brand's first iQOO mobile phone, with high performance and unique side game buttons, once launched, it gained a lot of fans in the "camera circle"; then the iQOO Pro 5G version took the lead in launching 5G; iQOO 5 Pro debuted 120W ultra-fast flash charge; iQOO 8 Pro debuted Samsung material 2K E5 super retina screen, large area ultrasonic 3D fingerprint.
It can be said that each generation of iQOO mobile phones has become synonymous with high-performance mobile phones, which also allows iQOO to gain the recognition of more new generations of consumers, in the current era of more homogeneous brand value, it not only has a high degree of recognition, but also shows its deep understanding of consumer needs.
With the goal of becoming an "industry game-breaker", the iQOO 9 series launched this time is a more mature all-round high-end flagship mobile phone, iQOO 9 continues to create the strongest direct-screen flagship in the industry, and iQOO 9 Pro is a breakthrough and innovation, which is an all-round high-end flagship that dares to be the first.
Specifically, the iQOO 9 series continues to create an industry benchmark "performance triangle" in terms of performance, the first batch of equipped with a new generation of Snapdragon 8 mobile platform, with an enhanced version of LPDDR5 that supports memory fusion 2.0, and an overclocked version of UFS 3.1, which was first launched by iQOO and has a new Sovit intelligent control, bringing a fast application rendering, cache fast, fast reading and writing experience. The three top hardware works with Multi-Turbo 6.0 to make the system smooth and stable, meeting the ultra-high requirements of the new generation for mobile phone performance.
In terms of mobile phone control experience, iQOO 9 series brings a ceiling-level good screen, a continuous leading interactive experience and a full-sense control system 3.0. iQOO 9 Pro uses a 6.78-inch 2K E5 super retina screen, the screen screen is delicate and stunning and the power consumption is lower, each screen is color-adjusted piece by piece, the color display is true and accurate; iQOO 9 brings a 6.78-inch 2D flexible E5 super retina screen, the unique large straight screen is more suitable for games, e-sports and other scenes with higher touch requirements.
This series has a new and upgraded independent display chip Pro, which is currently adapted to 15 mainstream mobile games including "Glory of Kings", "Peace Elite" and "League of Legends Mobile Game", and iQOO 9 brings better visual, listening and touch all-round sensory enjoyment, and has once again become the KPL official competition machine.
In terms of imaging, the iQOO 9 series has a full-scene three-camera imaging system, iQOO 9 Pro has fully evolved into a dual flagship main camera system, the first time equipped with a 50 million pixel GN5 outsole main camera, the second main camera lens is a 50 million pixel 150 ° fisheye ultra-wide angle lens, support AF autofocus, can achieve "one mirror three uses", so that iQOO 9 Pro becomes a "portable action camera"; and the third rear lens is a 16 million pixel telephoto portrait lens, Can bring unique portrait photos such as comic style.
Whether it is performance, screen display, control experience, full-scene camera, iQOO 9 series has achieved innovation again. It is worth mentioning that the iQOO digital series has always insisted on being the "strongest direct screen flagship", and iQOO 9 further adopts a 2D large straight screen, on the one hand, to bring continuous recognition to the product, while meeting the high requirements of the new generation of people for the extreme entertainment experience.
In terms of design and color matching, iQOO 9 Pro provides two colors, the legendary version and the ignition engine, continuing the iQOO classic "legendary version" design, for the first time the glossy white glass is combined with the classic carbon fiber texture to convey the visual perception.
iQOO 9 offers three colors: Legendary Edition, Track Edition and Sharp Edge, the iconic tricolor stripes are still dazzling, red represents the passion of racing, black represents the pursuit of scientific and technological innovation, and blue represents the fun of exploration.
It can be said that the release of the iQOO 9 series this time shows the high standards and originality of the iQOO brand from all aspects, which not only brings consumers a new upgrade experience, but also provides more possibilities for the industry.
iQOO flagship series
Unlock traffic password
Looking back at the success of the iQOO flagship series, the main reason lies in taking the user as the core, constantly tapping the deep needs of the target users, and with the continuous iteration of technology and innovation, the traffic password is mastered.
As a young sub-brand, although its development is indispensable to the promotion of the parent brand, it can get out of its own characteristics among a number of brands, and its clear positioning is related to extremely high standards. Along the way, each generation of iQOO products has repeatedly improved performance, experience, aesthetics and innovation.
In addition, one of the most important reasons for being able to "debut" is to "go out of the circle" is that it has identified the needs of young audiences, at the iQOO brand conference site, iQOO announced that the next EDG e-sports club will become the iQOO e-sports exploration officer, iQOO will work with EDG to build an e-sports ecology to provide better and healthier e-sports content for the majority of young people; in addition to supporting e-sports, iQOO is also the global top partner of BMW M Motorsport. Perhaps the cross-border with different industries has also allowed iQOO to establish more connections with the new generation of consumers. This also gives a lot of inspiration to the industry, iQOO in the pursuit of the ultimate user experience at the same time, to more representatives of the spirit of young people in the field of cross-border, undoubtedly more help iQOO to become the industry's "traffic" benchmark.