On June 15th, Pizza Hut's new hand-clapping series pizza, which took a year to develop, was launched nationwide, and the new event included 13 new flavors in 5 series. Pizza Hut China looks forward to further consolidating its position as a "pizza expert" with more innovative products and ingenious craftsmanship.
Despite the ongoing impact of the epidemic, Pizza Hut's ingenuity in product research and development and accurate insight into market changes have bucked the trend and performed strongly in the first quarter of this year. Excluding the impact of foreign currency conversion, Pizza Hut systems sales increased by 57% year-on-year, same-store sales increased by 38% year-on-year, and various financial figures recovered strongly, according to financial report data.
According to the relevant person in charge of Pizza Hut, the newly upgraded hand-patted cake base selects high-quality wheat core powder imported from North America, fermented at low temperature for 36 hours, and each pizza is auctioned on the spot, so that the pizza emitted a pure and natural wheat aroma. As a leader in the pizza sector, Pizza Hut is constantly innovating in product development, using high-quality ingredients and exclusive craftsmanship to bring delicious food to consumers.
As we all know, there are many ways to make pizza bases, but without intensive, intensive systematic training and repeated practice, it is impossible to hand-produce a qualified pizza bottom. Pizza Hut continues to explore and work the research and development of the cake base, this new upgraded hand-patted cake base, by the R & D team lasted 1 year, ingenuity to develop exclusive dough secret recipe and fermentation secret recipe, so that the dough in the low temperature environment fermentation, awaken the vitality of the dough.
It is worth mentioning that in order to keep the bottom fresh, each hand-clapped cake base is made on the spot after the guest orders. The dough is kneaded by hand and stretched into a thin, elastic base. The inside of the fermented base is filled with pores, making the pizza as a whole soft and not lacking in a unique taste with bite.
As the first casual Western restaurant to enter China, the 31-year-old Pizza Hut has launched 5 series of 13 rich fillings of pizza flavors in one go, which not only has a new upgrade to classic tastes, but also has a combination with selected exclusive recipes and high-quality ingredients from all over the world, and there are innovative products with the potential of "Net Red Hits". Among them, there are dozens of spices and pure coconut milk colliding to produce a creamy Chef Portuguese Curry Series Pizza, Cheese Conference Pizza and Durian Pizza, as well as classic Western Pizza Cream Spinach Series and Meatless No Joy Series, and a fresh spicy spicy series for customers who like spicy food.
Beiqing-Beijing Headline reporter noted that in recent years, in order to meet the dining needs of different consumer groups, Pizza Hut has continued to innovate products while still insisting that consumers can enjoy cost-effective delicious food. Whether it's family dining or "one-person food" spawned by the "single economy", Pizza Hut serves different types of consumers with a delicious and value-added concept.
This time, the new Pizza Hand Auction series pizza covers a value-added price band of 40 yuan to 60 yuan, and consumers can enjoy a variety of delicious pizzas at affordable prices. In addition, on weekdays from June 15 to June 25, Pizza Hut also launched a 30% discount on hand-clapping pizza to give customers a generous discount.
It is reported that in July 2020, Yum China officially became the official catering service sponsor of the Beijing 2022 Winter Olympic and Paralympic Winter Games, and its brands, including Pizza Hut, will contribute to the competition in the field of catering services.
Text/Beijing Youth Daily reporter Li Jia
Editor/Li Xiaomeng