The wave of "new four modernizations" of automobiles has struck layer by layer, and enterprises have rushed to the shore to grab the outlet, or capital injection, or technology increase, all trying to gain a place in the restructuring of the automobile industry. At the same time, the forces of all sides have jumped into the situation and fought openly and secretly, stirring up a pool of spring water in the hearts of talents from all walks of life. Whether to stick to the position and not change the original intention, or to choose another good branch and start again, tests every Autobot.
People come and go, are the epitome of the era of automobile revolution. With the more representative major personnel changes in the Chinese and foreign automotive industry in 2021, I would like to remember the changes of the times and the fighting figure of auto people who change themselves and stand at the head of the tide. Perhaps the road ahead is still long, but the future is still promising. The magnificent new era of automobiles will surely leave their pioneering mark of sparing no effort and forging ahead. To this end, Automotive Talents Research Association and automotive talent research association to select the top ten annual personnel changes in the automotive industry in 2021.
No.1
Yang Qing took over the baton of Dongfeng General Manager and set the future with strength
On February 25, 2021, Dongfeng Motor Group Co., Ltd. held a meeting of its leadership team (expansion). The meeting decided that Yang Qing would be appointed director, general manager and deputy secretary of the party committee of Dongfeng Motor Group Co., Ltd., and Li Shaozhan dongfeng motor group co., Ltd. would be dismissed from the posts of director, general manager and deputy secretary of the party committee. After this personnel adjustment, Yang Qing officially became the "second in command" of Dongfeng Group, partnering with Zhu Yanfeng, chairman of the board of directors and secretary of the party committee, to form a new leadership team.
Comments:
Yang Qing's promotion is inseparable from his excellent performance in the commercial vehicle sector. Obviously, stabilizing the commercial vehicle business and upgrading the passenger car business will be the next challenge for Yang Qing. Whether he can transplant his development experience in the field of commercial vehicles to passenger cars, further boost the company's overall sales performance, and make independent brands such as Dongfeng Fengshen shine again, it remains to be seen.
No.2
After the 70s, Xiang Xingchu took over Jianghuai, and Li Ming served as the general manager
On April 28, 2021, Anhui Jianghuai Automobile Group Co., Ltd. issued an announcement that Amgen, chairman of Jianghuai Automobile, has submitted a resignation report due to retirement reasons, and Xiang Xingchu, former vice chairman and general manager, has been promoted to chairman of Jianghuai Automobile and has become the company's legal representative. Four months later, on August 10, Jianghuai Automobile issued an announcement that according to the work arrangement, Xiang Xingchu resigned as the general manager of the company and still served as the party secretary and chairman of the company. On December 25, Jianghuai Automobile issued the announcement of the 35th resolution of the seventh session of the board of directors, and hired Li Ming as the general manager of the company.
After the completion of the coaching change, Li Ming will work with Chairman Xiang Xingchu, which also means that Jianghuai Automobile has officially entered the "post-70s" takeover period and opened a new era of enterprise development. Xiang Xingchu and Li Mingdu were promoted internally, and in the future, they must not only maintain the continuous growth of existing business segments, but also consider win-win cooperation with joint ventures such as Weilai and Volkswagen. Can they work together to bring JAC back to its glory 10 years ago? The "youthful" JIANGHUAI makes people full of expectations.
No.3
Gan Jiayue served as the CEO of Geely Group, and became the helmsman after the 80s
In March 2021, the media reported that Gan Jiayue, vice president and general manager of procurement of Geely Group, was appointed as the CEO of Geely Automobile Group. Gan Jiayue is a "post-80s". An Conghui, former CEO of Geely Automobile Group, was appointed chairman of Geely Automobile Group. On July 22, Geely Automobile Group underwent a change of industry and commerce, and An Conghui withdrew from the legal representative and was replaced by Gan Jiayue.
Post-80s leaders are common in Internet technology companies, but extremely rare in auto companies. Gan Jiayue's appointment shows that Geely dares to give young people opportunities, which is also inseparable from the achievements of his work in Geely in the past 20 years. It is difficult to fight the country, and it is even more difficult to defend the country. In the face of Geely Automobile Group's annual sales target of 1.53 million vehicles and the new "Blue Action", the future of Ganjiayue and Geely has a long way to go.
No.4
Yu Chengdong carried the banner of car BU and built an intelligent car ecology
On May 18, 2021, Huawei's internal documents show that Yu Chengdong was removed from the position of CEO of HUAWEI CLOUD and replaced by CEO of BU for smart car solutions, and the original position of CEO of consumer BG remained. As early as May 2019, Huawei announced the establishment of a smart car solution BU. On September 2, 2021, Huawei issued an internal document to adjust the positions of many senior executives of Car BU. Among them, Yu Chengdong continued to serve as ceo of Huawei Intelligent Vehicle Solution BU; Wang Jun, former president of Huawei Intelligent Vehicle Solution BU, was transferred to BU COO and concurrently served as president of the intelligent driving solution product line; at the same time, due to management needs, the position of president of Intelligent Vehicle Solution BU was revoked; Bian Honglin was appointed as the CEO of Intelligent Vehicle Solution BU, in charge of technology and research and development, and also served as the director of the Intelligent Vehicle Solution BU R&D management department. On the other hand, Huawei's automotive business is also facing a brain drain, including Jiang Jun, head of Huawei's map and data, Zhang Xiaohong, director of the intelligent driving product project group, Chen Qi, director of the R&D Department of Autonomous Driving, Peng Xueming, head of fusion sensing, and She Xiaoli, chief functional safety expert of automotive BU, who have left their posts. On December 23, Huawei held a winter flagship new product launch conference, and Yu Chengdong debuted and released the first intelligent car equipped with Hongmeng intelligent cockpit AITO Q&A M5, which once again pushed it to the cusp of public opinion.
In 2021, the automotive business will become one of Huawei's key focuses. The frequent personnel changes in the car BU sector show that Huawei has entered a period of deep adjustment of the organizational structure, and also highlights Huawei's determination to establish a smart car ecology and bet on the field of smart cars. Regardless of whether Huawei eventually builds cars or not, it is certain that Huawei will bring a strong force to the transformation of the automobile industry, and has stepped out of the unique "Huawei model" in the new car-making track.
No.5
The core members of Xiaomi Auto are in place and are preparing for the momentum
In March 2021, Xiaomi Automobile was approved, lei jun personally took command, and concurrently served as the CEO of the intelligent electric vehicle business, and the specific implementation will be responsible for Wang Chuan. The heads of many small departments within Xiaomi have been incorporated into the car-making team, such as Li Xiaoshuang, the former general manager of Xiaomi's major appliances department, as vice president of Xiaomi Automobile, and a number of managers of the artificial intelligence department have joined. Outside the company, Yu Liguo, former president of Jihu Automobile, has joined Xiaomi; Hu Zhengnan, former Geely Automobile Research Institute, joined Shunwei Capital and may dominate Xiaomi car manufacturing in the future; Li Tianyuanren, the appearance designer of the original BMW i brand, also joined Xiaomi Automobile in 2021.
Xiaomi made cars, entered the game strongly, and made rapid progress. Its core car-making team is still dominated by Xiaomi backbone. The first-mover force of Xiaomi's car manufacturing lies in its use of the advantages of its own supply chain to bring together a large number of truly cross-border talents. The diversified membership background may bring a different development to Xiaomi Automobile.
No.6
Xia Yiping was the CEO of Jidu, and the car pressed the acceleration button
In February 2021, Baidu confirmed that Xia Yiping was appointed CEO of Jidu Automobile. Xia Yiping is the former co-founder and CTO of Mobike. In March, Jidu Automobile was officially established as a brand of Baidu Intelligent Automobile, a joint venture between Baidu and Geely. Subsequently, a number of important figures of the original Mobike bicycle have joined, such as Zhang Hua, who has completed the IT construction of Mobike, as the IT director of Jidu Automobile; Chen Chaochao, who was responsible for mobike's open platform business, served as the product director of Jidu Automobile. In addition, Jidu has also recruited various talents in the industry, such as Luo Gang, a former Uber China executive with rich experience in system construction and market co-ordination, Xu Hua, former head of Geely Automobile quality, Zhu Jiang, who has served as the "market operator" of many automobile brands (currently vice president of Jidu Automobile and head of user development and operation), Wang Weibao, who worked in Apple's automatic driving team (currently the person in charge of intelligent driving of Jidu Automobile), covering all aspects of Jidu from technological innovation, production links, and market promotion. And then to all aspects of user operations.
Baidu and Xiaomi announced the construction of cars almost at the same time, but compared with Xiaomi, Jidu is more "prepared". Baidu has been working hard in the field of autonomous driving research and development for six years, and Geely's experience in the field of vehicle development cannot be ignored. Xia Yiping was once evaluated by Robin Li as "a very suitable and rare candidate who understands cars, understands the Internet, has entrepreneurial experience, has technical background, has passion, and has a sense of mission." Since its establishment, a number of industry experts have also accelerated the research and development progress of Jidu Automobile. In the convergence and collision of multiple strands of energy, the "fruit" of Jidu's mass production in 2023 is worthy of the industry's expectations.
No.7
Shaun is in charge of Evergrande Automobile, and Dai Lei is the executive vice president
On January 8, 2021, Evergrande Automobile announced that Shi Shouming resigned as an executive director and chairman of the board of directors of the company, and Shaun was appointed as an executive director and chairman of the board of directors of the company. Shaun was the chairman of Evergrande New Energy Automobile Group at the time, joined China Evergrande Group in November 2013 and served as executive vice president of China Evergrande Group, chairman of Evergrande Tourism Group and president of Evergrande New Energy Automobile Group. In April 2021, Dai Lei, former co-founder and CEO of Byton Automobile, officially joined Evergrande Automobile and served as executive vice president. Dai Lei has a dual experience of traditional car companies and new car manufacturers.
Before taking office, Shaun has been responsible for the new energy vehicle business, as new energy vehicles gradually become Evergrande's main business, the change of evergrande automobile is mainly to straighten out the personnel relationship. At present, Evergrande is deeply involved in a debt crisis. Xu Jiayin said in the self-help plan that the transformation from the real estate industry to the new energy automobile industry will be realized within 10 years. Recently, Hengchi's first car rolled off the production line in advance, which shows that Evergrande Automobile is still struggling to move forward. In 2022, can Evergrande turn over by car? Time will have to be tested.
No.8
Li Hongpeng bid farewell to Hyundai and became president of Wanda Automobile Company
On December 8, 2021, Li Hongpeng resigned as chief commercial officer of Hyundai Motor Group (China) and became the president of Wanda Automotive Technology Service Co., Ltd. from January 2022, with overall responsibility for the diversified operations of Wanda Automobile. At this point, the three local executives who have successively joined Modern China, Li Feng, Xiang Dongping and Li Hongpeng, have all left their jobs in 2021, and the localization attempt of Modern China executives can be described as unfavorable. Wanda, which "sells cars without building cars", enters the automotive industry from the sales end, which has aroused widespread concern in the automotive circle.
Real estate developers may not be suitable players for car building, but they can still become players in the automotive ecosystem. Li Hongpeng's motivation for joining Wanda is that "the fusion of tradition and innovation will surely give birth to a dynamic world's largest consumer market." How Li Hongpeng helps Wanda accelerate the construction of the automotive ecosystem, what kind of new paradigm Wanda will provide for real estate developers to enter the automotive industry, and what kind of results Wanda Automobile and Li Hongpeng will run when they both choose a new track, which is very worth looking forward to.
No.9
Accelerating the transformation, Volkswagen's top personnel has changed dramatically
On December 9, 2021, the Volkswagen Group announced that, from January 1, 2022, CEO Herbert Diess will have full responsibility for the business of the software division CARIAD on the Group's Management Board, succeeding Markus Duesmann. Ralf Brandst, CEO of volkswagen passenger cars brands, joins the Group's Management Board and will be responsible for the new "Volkswagen Passenger Cars" division from January 1, 2022 and China from August 1, 2022. In addition, according to media reports, Volkswagen China CEO Stephan Woellenstein will step down in February 2022, and Song Yinzhe, who is the financial director of Volkswagen, will take over.
In this adjustment, Heizmann's two successors are difficult to return, Volkswagen Group (China) CEO Feng Sihan resigned due to poor performance, and the head of the Chinese management board, Diess, will focus on the software business, seemingly reducing power, but in fact, it is really in control of Volkswagen's development in the next decade. In addition, Volkswagen's multiple personnel appointments show its focus on software development and its determination to accelerate the electrification transformation. But the public is clearly in a bit of a hurry, and there is a little more patience and long-termism.
No.10
Toshihiro Mibu was appointed CEO and Honda was replaced
On February 19, 2021, Honda Motor announced that its head of R&D department, Toshihiro Mibe, would become the company's chief executive officer, while then-CEO Takahiro Hachigo stepped down on April 1 and remained on Honda's board. Toshihiro Mibe was appointed President and Representative Director at the Annual General Meeting of Shareholders held in June 2021. Executive Vice President and Chief Operating Officer Seiji Kuraishi remains in support of Toshihiro Mibuki.
Toshihiro Mibe's appointment as CEO of Honda is a realistic choice to accelerate its transformation into the "New Four Modernizations". Toshihiro Mibe will accelerate Honda's electrification. Honda hopes to electrify two-thirds of its vehicle sales by 2030. This required Honda to make a major transformation at an extremely fast pace. The reform strategy of the new boss has attracted much attention.
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